Google Says we do what??Using your Google Business Listing to your advantage

Google & You

• Google is where people look for information on your non-profit – the wrong information with Google means the wrong information with clients and volunteers

• Google displays a “Knowledge Graph” on the right hand side of the search results, which pulls information from the map listing, website, and data you upload, for searches

Google & You

Steps to ClaimingYour Google Business Listing

Google & You

How to tell if it’s your map listing?

• If you can get directions or leave a review, it’s your map listing and should be the one you claim.

• Any other page is only found on the Google Plus environment, and not worth going after.

Claiming Your Listing

• Visit http://www.google.com/business and select “Get on Google”

• When picking Business Type, select “Store Front”

Claiming Your Listing

Type in your Business Name and select the one that represents (or closest to) your listing

Claiming Your Listing

Confirm the mailing address and click through

Claiming Your Listing

When you pin number arrives, sign back into http://www.google.com/business and enter the pin

Claiming Your Listing

Claiming Your Listing

Claiming Your Listing

On a mobile device, your

Google + Business Listing becomes your

calling card

Claiming Your Listing

Use the “About Us” Section to tell your story – with links to different

parts of your website

Issues and Problems

Postcard never comes

Visit the Google My Business support https://support.google.com/business/?hl=en#topic=4539639 and click “Contact Us” in the right hand corner to get a representative from Google to call you

Page shows as verified (and not by you)

https://support.google.com/business/?hl=en#topic=4539639 Contact Google, telling the support specialist that answers

Duplicate Pages

https://support.google.com/business/?hl=en#topic=4539639 Have the URL and ID number (the 21 digit number in the URL of a listing) for each duplicate and ask for them to be merged

Google & YouHow to find duplicate listings

http://www.michaelcottam.com/google-business-page-finder/

Search by phone number/name/building address

Photos

Studies have show up to a 30% increase in click throughs with photos

How to Add Photos

Log into : http://www.google.com/business and head to the dashboard

Click Manage Photos

Photos

The top 3 photo here are for your profile/logo and cover

Clicking on the 3 grey dots will allow you to select which photo you want Google to show in the

search results

Clicking on the

Photos

Upload Photos from events & of your staff – show off!

Be Sure to add captions to your photo!

Photos

Photo Categories

✔ Identity photos –

3 Sub-categories: Profile | Logo | Cover Interior photos✔

Exterior photos✔

Product photos✔

Team photos✔

Additional photos✔

Google will add exterior/interior photos of your space to the Knowledge Graph!

Google+ Badge

The Google+ Badge connects your website with the Knowledge Graph

https://developers.google.com/+/web/badge/

Google Insights

The Google Insights allows you to see the

clicks, views and phone calls from

your Google listing

Google Analytics

http://www.google.com/analytics

To install Google Analytics select a “New Account” with universal analytics selected

Enter in the account name

Click “Get Tracking ID” and install that code on the header of every page you want

Use Wordpress – 3 options?Google Analytics for WordPressGoogle AnalyticatorGoogle Analytics Plugin

Google Analytics

Google Analytics and Social Traffic

Google Analytics Acquisition Traffic can give you a breakdown of traffic from

social channels

Network Referrals – shows what traffic comes in from what place

https://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/

Google Analytics

Google Analytics and Social Traffic

Add the “Mobile Traffic” Session to see what is coming in from mobile devices

Citations on the Web

Still Have Listing Issues?

https://moz.com/localEnter in the information, and they tools will give you duplicates/wrong listings plus

places not listedAlso gives you links to change/update FOR FREE

Citations on the Web

Unlinked Mentions

https://www.google.com/alerts

Set up for your organization name

Mention in an article/news alert/press release/website without a link to your site? E-mail and ask for the link to be

added