How to build your marketing database online.

How to Drive Traffic to Your Website First you need website visitors.

How to Get Website Visitor Data Web page layout strategy. The most effective tools.

Data Collection

How to Drive Traffic to Your Website

Leverage Your Facebook Business Page

• Events: This is a free way to advertise what is going on in your bowling center.

– How to create an event.

1. Log into your Facebook and click on “Ads and Pages” to navigate to your business page.

2. Scroll down the “Events” block and click edit.

3. Next if you have an image for this event click the “Add Event Photo” and upload the image.

4. Now just complete the event form and click the “Create Event” button.

Create events to:

Advertise your tournaments, parties, live entertainment, restaurant, etc...

Call to action Make sure your event has a call-of-action for the attendees.

Provide links to a page on your website where there are more details or coupon offers.

How to Drive Traffic to Your Website

• Ads: This is a non free way to advertise what is going on in your bowling center.

– How to create an ad

1. Log into your Facebook and click on “Ads and Pages” to navigate to your business page.

2. Click the Promote your Page or Create Ad button.

3. Just follow the prompts to define your ad, set the target group, choose a daily budget, schedule and bid amount.

Create ads for:

Your center’s specials and events

Call to action Provide links to a page on your website where there are more details,

coupon offers or sign up forms.

Leverage Your Facebook Business Page

How to Drive Traffic to Your Website

Claim your Google business listing. It’s FREE! 85% of consumers will start with search engines to find your business.

With your Google Places account you can...

• Be found Verify your information to make sure people can find you on Google

• Stand out Engage customers with photos, offers, public responses and more

How to Drive Traffic to Your Website

Search Results Page

How to Drive Traffic to Your Website

Business Listing Page

How to Drive Traffic to Your Website

Links, Links, Links!

• Links in your Social Media pages

• Links in your advertisements

• Links on partner websites

The more links you have pointing to your website:

• The higher your visit rate will be

• The higher your search engine rankings

Data Collection

How to Get Website Visitor Data Web page layout strategy. The most effective tools.

How to get website visitor data.

• Give a little – Get a lot – Coupons!

• Email list sign up form.

• Provide online reservation request forms for parties.

• Create league signup forms.

How to get website visitor data. Web Page Layout Strategy

Presented by Heath Shults

• Left – to – Right The eye is trained to read left to right. • Hot Spot - Main Page Content This is the area of the page where you want to deliver the message. • The Main Break Website visitors will usually stop looking for information below this line. • Supporting Information If your pages content extends below the main break make sure it is supporting the main page content.

The Eye and the Home Page

How to get website visitor data.

#1 Coupons – Use as many as you like.

How to get website visitor data.

#1 Coupons – Make sure to grab as much data as possible.

How to get website visitor data.

#1 Coupons – Monitor your coupon performance

How to get website visitor data.

#2 Email List Signup – Provide an incentive.

How to get website visitor data.

#2 Email List Signup – Collect all data possible.

How to get website visitor data.

#2 Email List Manager – Manage your data.

How to get website visitor data.

#2 Email List Manager – Export your data.