cisco confidential 1 © 2010 cisco and/or its affiliates. all rights reserved. cisco 500 series...

Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco 500 Series Stackable SwitchesProduct Presentation

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

Product Overview

Product Transition

Technical Feature Overview

Positioning

Competitive

Resources and URLs


Cisco 500 Series SwitchesModel Overview

SG500-2824 10/100/1000 ports4 Gig ports (2x5G SFP)

SG500-28P24 10/100/1000 PoE ports4 Gig ports (2x5G SFP)

SG500-5248 10/100/1000 ports4 Gig ports (2x5G SFP)

SG500-52P48 10/100/1000 PoEports4 Gig ports (2x5G SFP)

SG500X-2424 10/100/1000 portsFour 10 GigSFPs

SG500X-24P24 10/100/1000 PoE portsFour 10 GigSFPs

SG500X-4848 10/100/1000 portsFour 10 GigSFPs

SG500X-48P48 10/100/1000 PoEportsFour 10 GigSFPs

Gigabit EthernetFast Ethernet

10

Gig

Sta

ck &

Up

links

1/5

Gig

Sta

ck L

inks

SF500-24P24 10/100 PoE ports4 Gig ports (2x5G SFP)

SF500-4848 10/100 ports4 Gig ports (2x5G SFP)

SF500-48P48 10/100 PoE ports4 Gig ports (2x5G SFP)

SF500-2424 10/100 ports4 Gig ports (2x5G SFP)


Model Name Product ID PortsList

Price

SF500-24 SF500-24-K9 24 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $590

SF500-24P SF500-24P-K9 24 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $932

SF500-48 SF500-48-K9 48 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $1006

SF500-48P SF500-48P-K9 48 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $2062

SG500-28 SG500-28-K9 24 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $1005

SG500-28P SG500-28P-K9 24 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $1360

SG500-52 SG500-52-K9 48 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $1911

SG500-52P SG500-52P-K9 48 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP) $2743

SG500X-24 SG500X-24-K9 24 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+) $1905

SG500X-24P SG500X-24P-K9 24 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+) $3175

SG500X-48 SG500X-48-K9 48 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+) $3175

SG500X-48P SG500X-48P-K9 48 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+) $5556

Cisco 500 SeriesModel Pricing


• Cisco Configuration Assistant (CCA) forsystem-wide deployments

• Cisco Discovery Protocol and Cisco SmartPorts for easy management

• CLI for text-based configuration for mass deployment

• Cisco FindIT/Small Business Toolbar Application

• Full integration with OnPlus

• True stacking to manage multiple switches asa single unit

• Standalone configuration using the embedded Web GUI

• Remote monitoring support using SNMP

• Menu-based access through console fordisaster recovery

Simplified Configurationand Common Management

New

WebGUI

CCA

CLI

FindIT

SNMP MgmtPlatform


Reliable SMB Network Foundation

Cisco Confidential 8

Easily Integrates with Data, Voice, Video, and Wireless

Easy to Use with Consistent Interface Across All Cisco® Small Business Products

Creates a Reliable, Local-Area Network

500/500X

Internet

500/500X

XG Connectivity for Servers/Storage

Building 2

Storage


MFEFX1 | 100BASE-FX SFP transceiver

• 1310-nm wavelength for multimode fiber

• Support for 100-Mbps speed up to2 kilometers

MFELX1 | 100BASE-LX SFP transceiver

• 1310-nm wavelength for single-mode fiber

• For distances up to 10 kilometers

MFEBX1 | 100BASE-BX-20U SFP transceiver



Small Business Switch AccessoriesMini-GBIC/SFP Transceivers

Gigabit Ethernet TransceiversFast Ethernet Transceivers

MGBLH1 | 1000BASE-LH SFP transceiver



MGBSX1 | 1000BASE-SX SFP transceiver


• For distances up to 550 meters

MGBBX1 | 1000BASE-BX-20U SFP transceiver



MGBLX1 | 1000BASE-LX SFP transceiver




Switch Accessories10G/5G SFP+ Modules

SFP-10G-LR| 10G SFP+ transceiver



SFP-10G-LRM| 10G SFP+ transceiver

• 1310-nm wavelength for single-mode and multimode fiber


SFP-10G-SR | 10G SFP+ transceiver



5G/10G Copper Transceivers10G Ethernet Fiber Transceivers

SFP-H10GB-CU3M10G/5G SFP+ transceiver

• Twinaxcable, passive, 30 AWGcable assembly

• Three meters


• Twinax cable, passive, 30 AWGcable assembly

• One meter


• Twinaxcable, passive, 30 AWGcable assembly

• Five meters


Cisco 500 Series Warranty

• CoversSwitch, fans, and power supplies

• LengthLimited lifetime warranty (new)

• Hardware ReplacementNext business day advance replacement(where available, otherwise return to factory)

• Complimentary Phone SupportOne year

• Online Chat SupportOne year

• Software Updates for Bug FixesTerm of warranty


Service Extends to All Cisco Small Business Products

© 2010 Cisco and/or its affiliates. All rights reserved.

Small BusinessSupport CenterQuick access to CCNAcertified engineers forsmall business support issues

Pricing and SKUSmall Business Support Service

Three Years of ‘peace-of-mind’ support for Small Business Products

Simple, easy-to-sell and support

Access to Small Business Support Community

Online Chat Support 24x7

Telephone Support during Local Business Hours

Delivered by Cisco, optional Partner value-add

CON-SBS-SVC2


Improved Deployments• A way to deploy switches en-masse

• Uses DHCP Options 66 and 67

• Switch automatically loads its config from a TFTP Server

• LLDP—standards-based discovery mechanism similar to CDP

• Switch learns devices attached to specific ports

• Switch notifies endpoint which Voice VLAN to use, QoSparametersto set, etc

• Smartports—pre-created macros to speed up deployments

• Auto Smartports—Apply appropriate Smartports role to port based on discovered device

• Dynamic creation and propagation of Voice VLAN and QoSacrossthe network

• Text-based Command Line Interface to ease mass deployment

DHCPAuto-Configuration

LLDP-MED + CDP

Auto Smartports

Network-WideAuto Voice VLAN

TextView CLI


Using DHCP Option 66

SP creates template config file via Sx500 Web GUI and backs up to TFTP server

Sx500 powers up, connects to IAD, requests DHCP. IAD sends option 66 (IP of TFTP server, TFTP server can be IAD itself) to download config file

Sx500 requests CFG file from TFTP server, once file is obtained, switch saves file to startup config and reboots

300/500 Series

SP Expert TFTP Server

IAD

DHCP ReqDHCP Offer w

option 66/67

300/500 Series

TFTP Server TFTP Config file

SP IPNetwork

SP IPNetwork

2

3

1

IAD 300/500 Series


500/300/200 in UC DeploymentsPower the Phones Using PoE

Zero-Touch Deployments• Learns the Voice VLAN from UC3xx/5xx or IAD via CDP/LLDP

• Instruct phones via CDP/LLDP on Voice VLAN and QoS parameters to use

• Automatically assign Voice VLAN on all relevant ports in the networkLinks between SwitchesLinks to UC and IADLinks to PhonesLinks to APs

• Automatically set security levels for differenttypes of devices with Auto smartports

Number of devices, Storm Control, Port mode, VLAN, Spanning Tree

Managed by CCACisco UC500 and IP Phone


Additional Manual Config:

• When Voice VLAN changes• When QoS rules in network changes• If Voice VLAN on switch 2 not set same

as switch 1• If QoS on Switch 2 not set same as

switch 1• If OUI table not correctly populated

Auto Voice VLAN Competitor Support Manual Config

Automatic setupCall Control UC or HSB

Switch 1

LLDP Approach | AUTO OUI Approach | AUTO

1

2

1

2

Switch 2

Instruct phone which Voice

VLAN and QoS to use—LLDP-

MED

Recognize phone—

LLDP-MED

Apply appropriate QoS and assign to Voice VLAN

Recognizephone—OUI

A

B

C

D

A

B

C

D

Activate OUI Auto Voice VLAN

Create Voice VLAN on Switch

Populate OUI table

Add Voice VLAN to port

Create Voice VLAN

Setup QoS parameters

Config LLDP-MED Network Policy

Add Voice VLAN to port


Auto Voice Deployment Across NetworkSupported Only with Cisco 500, 300, and 200 Switches

Call Control UC or HSB

Switch 1

Instruct phone which Voice VLAN and

QoS to use—LLDP-MED or CDP

4

Recognize phone—CDP/LLDP-MED

3

Switch 2Instruct phone which Voice VLAN and QoS to use—LLDP-MED or

CDP

9

Recognize phone—CDP/LLDP-MED

8

CDP Advertises Voice VLAN 1001

VLAN 100 created on switch—assigned to port Gi4 and Gi52Gi4

Switch Configures portFa1 with optimal parameters

for IP Phone

5

Advertizes Voice VLAN 100 and QoS parameters via VSDP to switch 26Gi5

VLAN 100 created on switch—assigned to port Gi1 and Fa17

Gi1

Fa1

Fa1

Switch Configures port Fa1with optimal parameters for

IP Phone

10

Working on Patent Application

No ManualConfigNetwork Adapts Automatically To:

• Voice VLAN changes• QoSrule changes

in network• If Voice VLAN on switch 2

not set same as switch 1• If QoS on Switch 2 not set

same as switch 1• Even when different call

control devices advertizing different Voice VLANs connected to the network

True Zero Touch Deployment| AUTO

Automatic setup


Automatic Deployment of VoiceUC560/UC320

(HSB—SRP or IAD)

300/500 Switch 300/500 Switch

7975 AP541 SPA525

Gi0/1/0

Gi4

Fa1 Fa4Gi1

CDP Advertises Voice VLAN 1001

VLAN 100 createdon switch

—assigned to port Gi4

2

Voice VLAN 100 and SCP/COS values advertized via VSDP3

VLAN 100 createdon switch

—assigned to Gi28

4

Gi28

CDP/LLDP AdvertizesVoice VLAN 100 and

DSCP/COS values—switch adds to Fa1. Sets port with ideal Parameters for Phone

5

CDP/LLDP Advertises Voice VLAN 100 and

DSCP/COS values —switch adds to Gi1. Sets port with ideal

Parameters for Phone

6CDP/LLDP Advertises Voice VLAN 100 and

DSCP/COS values—switch adds to Fa4. Sets port with

ideal parameters for AP

7

Automatic setup


Technical Overview


Sx500—5G Resilient Stacking

• Low cost stackable switches

• Gigabit and 10/100 versions

• High power PoE (802.3at »30W vs. 15W)

SG500X—10G Resilient Stacking

• SG500 features with 10G stacking/uplink SFP+ ports (Gigabit only)

• Supports stacking or connections to server with 10G interfaces

• SG500X adds:

Dynamic Layer 3 switching

10 Gig Interfaces for stacking or Device connectivity

VRRP—Virtual Router Redundancy Protocol (HSRP)

Stackable Switches

Cisco SF500-48P

Cisco SG500X-48


500/500X Series—True Stacking• Single IP management

• Troubleshoot, configure, and manage entire stack as single entity

Spanning Tree, Port/VLAN mirror, LAGs, ACLs, QoS, etc.

• Stack-plane Dual Ring ArchitectureHigh throughput

Sx500 » 10 Gbps

SG500X » 20 Gbps

Stacking Resiliency—switch can be removed with minimal affect to rest ofthe stack


Feature-Rich Switches Offer Best Value

Layer 2 Switching and Layer 3

Designed for Small Business

Security Quality of ServiceManagement and General

Cisco® Discovery Protocol &Smartports

Performance

• Classification

• 802.1P

• DSCP/CoS

• WRR/SP

• Rate limiting

• Policing and Shaping

• MAC-based port security

• IEEE 802.1x

• Storm control

• Secure Core Technology (SCT)

• Private VLAN Edge (PVE)

• DAI, IPSG, STPRG, DHCP Snooping

• Desktop

• Cisco phone plus desktop

• Router

• Switch

• Access point

• Other

• Intuitive interface

• IPv6 Host

• Port and VLAN mirroring

• Localization

• LLDP-MED

• Auto voice VLAN

• Cloud Management

• VLANs

• Spanning tree

• Link aggregation

• 802.1Q trunking

• Port and VLAN mirroring (SPAN)

• Multicast

• Virtual Router Redundancy Protocol (VRRP)

• RIP and Static

• Wire-speed performance on Fast Ethernet and Gigabit Ethernet switches

• Nonblocking switch fabric

• PoE + (802.3at) with up to 30W per port


Energy-Efficient TechnologyAuto Power-Down

• Automatically turns off power on Gigabit Ethernet RJ-45 port when the switch detects a link down

If there is no link on a port (when there is no connection or the device connected is turned off), the port(s) enter a “sleep mode”

• Resumes active mode when the switch detects the link is up or a device is connected

Switch sends out electrical pulses at frequent intervals

• Adjusts power based on cable length (on Gigabit Ethernet models)

• Detects the length of connected Ethernet cable and adjusts power usage accordingly—without affecting performance

• EEE (802.3az) support lowers power during quiet periods


Model NamePower Consumption

No EEEPower Consumption

with EEE Active% Power Savings

SG500X-24 36.5W 30.6W 16.2%

SG500X-24P 57.2W 53.3W 6.8%

SG500X-48 60.3W 45.8W 24.0%

SG500X-48P 74.4W 61.7W 17.1%

SG500-28 23.2W 15.8W 31.9%

SG500-28P 35W 27.3W 22.0%

SG500-52 47W 30.1W 36.0%

SG500-52P 63.7W 50.7W 20.4%

How Much Power Can You Save?

Table based on typical network scenario—all ports active with 10% traffic


Market Factors Driving IPv6 Deployment

www.oecd.org: Measuring IPv6 adoption

IPv6

IPv4 Address Run-Out

IPv6 OS, Content and Applications

National IPv6 Strategies

Infrastructure Evolution

20

11

SmartGrid, SmartCities DOCSIS 3.0, 4G/LTE ,IPSO

US Federal/Civilian, US DoD, China NGI, EU

http://www.oecd.org/dataoecd/48/51/44953210.pdf


Now USGv6and IPv6 Gold Logo certified

Next-Generation Internet

Products Will Include IPv6 Support:

Routers Switches Applications Cameras Phones TelephoneGateways

Enables nextgeneration of applications and

operating systems

Supports IPv4

IPv6

Provides customers with support for Next-Generation Internet

Delivers consistent functions across breadth of portfolio


TextView CLI

• Text-based Command Line Interface

Full CLI to configure all product features

Menu-based CLI is also present

• Accessible over Console, Telnet, and SSH

• Familiar command usage, syntax, and operation

• Facilitates mass deployment, scripting of commands

• Three User Privilege levels

1. Read-only with limited access to switch information/statistics

2. Expanded Read levels with some write operations like saving config,clear stats, shutdown interfaces, etc.

3. Full Access to all commands and settings—read and write

• Command Help, command completion (tab), show, config, etc.


TextView CLI

console# show vlan tag 2Vlan Name Ports Type Authorization---- ------------ ------------------ ------------ ------------- 2 2 permanent Requiredconsole# confconsole(config)# GigabitEthernet 1console(config-if)# switchport trunk native vlan 2console(config-if)# show vlan tag 2% Unrecognized commandconsole(config-if)# do show vlan tag 2Vlan Name Ports Type Authorization---- --------------- ------------------ ------------ ------------- 2 2 gi1 permanent Requiredconsole(config-if)#

console>enableconsole# ? boot Boot Commands clear Reset functions clock Manage the system clock configure Enter configuration mode…..console# configure terminalconsole(config)# interface GigabitEthernet 1console(config-if)# exitconsole(config)# interface GigabitEthernet 1console(config-if)# endconsole#

switch# show running-config interface Gi1-2

interface gigabitethernet1

switchport mode access

switchport access vlan 2

!

interface gigabitethernet2

switchport trunk native vlan 2

!


Product Transition


Cisco 500 Series SwitchesProduct Transition Matrix

Old SKU/PID Old List Model Name Product ID List Price

SFE2000 $521 SF500-24 SF500-24-K9 $590

SFE2000P $832 SF500-24P SF500-24P-K9 $932

SFE2010 $945 SF500-48 SF500-48-K9 $1006

SFE2010P $1700 SF500-48P SF500-48P-K9 $2062

SGE2000 $943 SG500-28 SG500-28-K9 $1005

SGE2000P $1265 SG500-28P SG500-28P-K9 $1360

SGE2010 $1885 SG500-52 SG500-52-K9 $1911

SGE2010P $2565 SG500-52P SG500-52P-K9 $2743

New N/A SG500X-24 SG500X-24-K9 $1905

New N/A SG500X-24P SG500X-24P-K9 $3175

New N/A SG500X-48 SG500X-48-K9 $3175

New N/A SG500X-48P SG500X-48P-K9 $5556


What Makes 500/500X Different?Today (SFE/SGE) SF/SG500/500X

True Stacking Yes Yes

Performance 1Gbps Stacking 5/10Gbps Stacking

PoE 802.3af Legacy Cisco PoE/802.3af/802.3at

L3 Routing Static Static (500) /Dynamic (RIP)*; VRRP* (500X)

OnPlus N/A Basic

IPv6 IPv6 Gold IPv6 and USGv6

Energy Efficient No EEE Supports EEE

Addl Gig ports (Gig models) Standard 4 additional Gig ports

Localization / Globalization English only 7 languages—GUI, docs, suppt

Network-wide Auto Voice + Auto Smartports + CDP No Yes

Text View/CLI Mgmt No Yes

FE Price Range SFE2000($328 WPL ASP)SFE2010P ($1071)

SF500-24($372)SF500-48P($1299)

GE Price Range SGE2000 ($594)SGE2010P ($1616)

SG500-28 ($633)SG500-52P($1728)

SG500X-48P($3500)

* SG5xxx only


New Features—500 SeriesOver 80 New Software Features

IPv6 Gold/USGv6

MLD Snooping

IGMP Querier

Static RoutingLLDP-MED

Voice VLAN

Private VLAN

TextView/CLI

Auto Smartports

MAC-Based VLAN

Dynamic VLANAssignmentProtected Ports

DOS AttackPrevention

Time-Based 802.1x

Energy Efficiency

CDP

CCA

FindIT

Fanless

More Gigabit Ports

Localization

VLAN Mirroring

TCP Congestion Avoidance

DHCP Option 66/67

Option 82

802.3at POE+

Bonjour

Additional Browser Support

GuestVLAN

PolicerStats

QinQ

L3 Isolation

RIP*

VRRP*

5G/10G Stacking

* 500 X

Network-WideAuto-Voice


Competitive


Cisco 500/XSB Managed

Netgear ManagedGSM

D-Link ManagedDGS

HP ManagedE2910al

AdvFeatures—IPv6, MVR, Stack, VLAN mirror, etc

Cisco Unique Value+ Price competitiveness

CDP, CCA, Smartports

Programs: InvestProtection, PDF, etc.

Warranty + Support

Multiple Mgmt:LLDP/CDP/BonjourCLI/Menu CLISNMP ManagementCCA—System MgmtFindIT and OnPlus

Cisco 500/X Series SwitchingCompetitive Comparison

*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December 2011. Partners/customers are encouraged to verify information.


Competitive (Non-10 Gig)

Cisco SBTG 500

SeriesCisco Catalyst2960 LAN Lite

Cisco Catalyst2960 LAN Base

HP Procurve 2520Managed L2

HP Procurve 2610Managed Static L3

HP Procurve 2610Managed Static L3

SKU sample (24 FE with POE)

SF500-24PWS-C2960-24PC-S

LAN LiteWS-C2960-24PC-L

LAN Base2520-24PWR

J9138A2610-24PWR

J9087A2610-24/12PWR

J9086A

GPL USD 725 USD 1,995 USD 2,995 USD 1,049 USD 1,579 USD 969

10/100 Mbps 24 24 24 24 24 24

10/100/1000 2 2 2 2 2 2

SFP Gbic 2 2 2 2 2 2

PoE 180W 357W 357W 195W 527W 189W

VLAN 4K 64 256 256 256 256

MAC Table Size 16K 8K 8K 8K 8K 8K

ManagementSNMP, WebGui, CLI,

FindITSNMP, CNA, CiscoWorks

SNMP, Cisco Network Assistant, CiscoWorks

SNMP, WebGui, HP Procurve Manager

SNMP, WebGui, HP ManagerSNMP, WebGui, HP

Manager

ACL Yes No Yes No Yes Yes

DHCP Snooping Yes No Yes No No No

IP Source Guard Yes No No No Yes Yes

DAI Yes No No No Yes Yes

STP Root Guard Yes Yes Yes No Yes Yes

Option 82 Yes No Yes No Yes Yes

Options 66/67 Yes No Yes No No No

Stacking True Stacking Clustering only Clustering Only Clustering Only Clustering Only Clustering Only

MVR Yes No Yes No No No

IPv6 Host Yes No Yes Yes No No

L3 Static No No No Yes—Static Yes—Static

CLI Yes Yes Yes Yes Yes Yes

Smartports Yes Yes Yes No No No

Network-wide Auto Voice Yes No No No No No

CDP Yes Yes Yes No No No

LLDP Yes Yes Yes Yes Yes Yes

Warranty LLW w/NBD LLW LLW LLW w/NBD LLW w/NBD LLW w/NBD



Competitive—10 Gig


Cisco SBTG 500

SeriesHP Procurve 2910alManaged Basic L3

3Com 4500G-24Managed Basic L3

Netgear GSMManaged Basic L3

D-Link XstackManaged L3

Cisco Catalyst2960S—LanBase

SKU sample (24 GE with POE)

SG500X-242910al-24G

J9145A4500G-24

3CR17771-91GSM7328S DGS-3627 C2960S-24PD-L

GPL USD 1905 USD 2609 USD 3295 USD 2750 USD 2960 $4,495

POE version $3,175 2910al-24G-PoE+ -

$3549$3,995 NA $5,495

PoEbudget (POE version)

370W 490W 370W NA 370W

ManagementSNMP, WebGui,

CCASNMP, WebGui, HP Procurve Manager

SNMP, WebGui, Mgmt platform



CNA, Ciscoworks, Smart Install, WebGui, SNMP

ACL Yes Yes Yes Yes Yes Yes

AdvSecurity—IPSG,DAI, STP Root Guard,DHCP Snooping

Yes Yes Yes No Yes Yes

Option 82 Yes Yes No No Yes Yes

Options 66/67 Yes Yes No No No Yes

Stacking Yes (True Stacking) Clustering only Yes (True Stacking) Yes (True Stacking) Yes (True Stacking) Yes (True Stacking)

MVR Yes No No No No Yes

IPv6 Host Yes Yes Yes No Yes Yes

L3 Yes—Static and RIP Yes—Static and RIP Yes—Static and RIPYes—Static, RIP, and

OSPFYes—Static, RIP, OSPF +

DynMcastYes—Static Only

Smartports/CDP/XML API Yes No No No No Yes

RMON, XRMON, SFLow +/-/- +/+/+ +/+/+ +/-/- +/-/+ Yes

VRRP Yes No No Yes Yes Yes

VLAN Mirroring Yes No No No No Yes

RSPAN No No Yes No Yes Yes

Redundant Power No Yes Yes Yes Yes Yes

Warranty LLW with NBD LLW with NBD LLW LLW LLW LLW with NBD

IP SLA Responder No No No No No Yes

NAC Appliance Support No No No No No Yes

Location Services No No No No No Yes


Competitive Selling Messages


Silver BulletCompetitive Advantage

• Easy Management with Cisco technology CCA, CDP, SmartPorts, FindIT

• Network-wide auto voice deployment

• Additional ports on Gigabit Ethernet

• Enhanced features: IPv6, Layer 3, and security

• Cisco quality and reliability

• EEE/energy-efficient technology onall models

• POE+ (802.3at) on all POE models

• True stacking

• Extremely price-competitive offerings

• Cisco 500 Series offers an excellent value with an excellent mix of advanced features and reasonable price. It is competitively priced

• Cisco 500 Series Switches are part of a comprehensive network portfolio that includes unified communications, security, wireless, and routing—all designed to work together and managed with one tool

• Cisco 500 Series simplify voice deployments with auto voice features that dynamically configures the voice network

• The switches offer investment protection with limited lifetime warranty with next business day (where available)


Positioning


Fixed StackableFixed Standalone

Managed Switching for SMBF

unc

tion

ality

Cost

One Portfolio—A Spectrum of Choices


500 SeriesSwitches

Catalyst2960-S

LAN Base

Catalyst3750

300 SeriesManaged

Catalyst2960

Switches

Catalyst3560


Cisco SMB Product Mix

Reliable, Easy to Use Drivers: Simplicity and Price

• Competitive features (firmware updates)

• Broad portfolio of choice designed for small businesses

• Easy to install and manage

• Rich functionality at an affordable price

Advanced LAN Switching Drivers: Scalability, Willing to Invest

• Intelligent services (Cisco IOS)

• Network-level management

• Broad range of services

• Comprehensive security

• Service integration

Se

rvic

es a

nd

Cis

co IP

Manageability

Cisco CatalystCisco Small Business Switches

Built for SMB

Fit for SMB

Wireless

Security

Video

Storage

Switching

Routing

Cisco Support Services (SmartNet)Cisco Small Business Support Options


500/500X Cisco Catalyst

Support Cisco SBSC Cisco TACSoftware No Cisco IOS® Software Cisco IOS Software

Services Small Business ServicesCisco SMARTnet® support and SmartCare Services

Refresh Cycles Shorter product refresh Longer product refresh cycles

ManagementOptions focused on small business

Multiple enterprise-level management options: CNA, CiscoWorks, Orchestrator, etc.

Partner Programs Custom to serve SB Rich partner programs

Service Providers Limited Tier 1/2 service provider

FeaturesCompetitive against competitors with third-party silicon and software

Advanced Architectures:• Cisco TrustSec™ technology or identity• Medianet• EnergyWise• Cisco Catalyst® Smart Operations• Cisco IOS Software + CiscoWorks

Competitive Products

HP E2910, E2810,E2620Netgear, D-Link

HP A5x00, A3100, E6x00, E2910, E2810, E2610Juniper, LG-Nortel, Huawei

RTMSP Silver Gold DirectDMR URP Select Premier

Velocity(SMB and Transactional)

2-Tier


Stacking Options ComparisonSBTG 500-Series Stacking 2960-S Stacking

Ease of Use

3750-X StackWise PlusEase of Use and High

Availability

Device Limit 4 units 4units 9 units

Stack Bandwidth 10G / 20G 10G / 20G 32G / 64G

Architecture HW Drop Table HW Drop Table Ring (Destination stripping)

Dynamic Ring Load Balancing No No Yes

Stack Convergence Few milliseconds to 5 sec 1-2 seconds Few milliseconds

Stack QoS Applied hop by hop Applied hop by hop Applied on ingress

Management Single IP address, SNMP, SYSLOG Single IP address, SNMP, SYSLOG

Single IP address, SNMP, SYSLOG

Configuration Single config and CLI, auto image and config update

Single config and CLI, auto image and config update

Single config and CLI, auto image and config update

Show and Debug Commands Unified Unified Unified

Single Forwarding andControl Plane

Synchronize ARP, MAC Address, IGMP, VLAN tables

Synchronize ARP, MAC Address, IGMP, VLAN tables

Synchronize ARP, MAC Address, IGMP, VLAN, Routing tables

Cross-Stack Features Yes Yes Yes

Single Bridge-ID Yes Yes Yes

Pre-Provision Members Yes Yes Yes

Redundancy Stack master 1:2 redundancy Stack master 1:N redundancy Stack master 1:N redundancy

Easy Member Replacement Yes Yes Yes


Affordable Stacking Switches with Advanced Features• Growing network

• Support high-bandwidth application

• Advanced network featuresSecurity

QoS

IPv6

Layer 3 Routing

10GE

• Easy-to-install productsmanagement options

• Value led

• Small Business Support Center

Cisco 500 Series Switches Purchase Decision

Cisco 500 Series


Resources and URLs

• Cisco® 500 Series Switcheswww.cisco.com/go/500switches

• Partner Central Small Business Switchingwww.cisco.com/go/smbpartner/switching

• Cisco Small Business Support Communitywww.myciscocommunity.com/community/smallbizsupport

• Cisco 500 Series Switches Warrantywww.Cisco.com/go/warranty

• Cisco Small Business Servicewww.cisco.com/go/smbservices

Thank you.


Unmanaged100 Series

Smart200 Series

Smart (Emerging) 200E Series

Managed300 Series

Managed Stackable -500 Series

24 Gig ports 26 Gig ports 26 Gig ports 28 Gig ports 28 Gig ports

Green Ethernet (including EEE)

Basic QoS • Standards Based - Existing Competitor features•VLANs, QoS, Rate Limiting, Spanning Tree, 802.1x, IGMP Snooping etc

Bonjour (discovery application used for FindIT)

Auto Voice VLAN

Auto-LAN Policy Discovery

IPv6 Host

Text-editable configs

CDP

CCA Support

.3af POE (1/2 enabled)Budget 1/4 ports at 15W

.3at POE (all enabled)

.3af POE (all enabled) Budget 1/2 ports at 15W

.3at POE (all enabled)

.3af POE (all enabled) Budget 1/2 ports at 15W

• Standards Based - Existing Competitor features

•SNMP, RMON, Cable Diags, TextView, MSTP

Guest VLAN

IGMP Querier

Trusted Device VLAN

TextView (CLI)

DHCP Relay

Congestion Evasion

VLAN Diagnostics

Green• Standards Based - Existing Competitor features

•GVRP, ACLs, Shaping, Flow-based QoS and Security, Dual Image, L3 priority

SBSC

Cloud

Next-gen Internet

Ease-of -use / Support Static Routing - 32 routes Static Routing - 128 routes

New Compet features No Stacking 5G Stacking - Gigabit models

Future release:• Advanced Security (DAI, IPSG, STPRG, DHCP Snooping); MVR

• Standards Based - Existing features• Advanced Security (DAI, IPSG, STPRG, DHCP Snooping); MVR

Supported on 500X:VRRPDynamic L3 - RIP10 Gig Stack and Device connectivity

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Documents

gigabit ethernet sfp

1g5g sfp

cisco andor

1g5g10g sfp

poe ports

gig ports 2x5g sfp slide

gig ports 2x5g sfp sf500

gig ports 2x5g sfp sg500x