© 2013 cisco and/or its affiliates. all rights reserved. cisco partner confidential 1 © 2013 cisco...

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 1Cisco Partner Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 1

Just Switch It – Data CenterMigration from Catalyst to Nexus Switches in Data CenterPartner Presentation

November 2013 v1.2

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 2

Agenda• Context

Latest industry trends

Demands on DC network

• Why Upgrade and Why NowFor Customers

For Partners

• Refresh Opportunity

• Program HighlightsOffers Highlights / What is New

• Call for Action – Next Steps

• Additional Details


Why Upgrade


Catalyst Family

Switching Decision Tree General Guidance - Purpose Built Portfolio

Campus Data Center

Nexus Family

Nexus 9000

Nexus 7000

Nexus 5000CiscoNexus 3000

Nexus 1000V / AVS

Nexus 2000

Catalyst 4500E w/ Sup 8-E

Catalyst 3850

Catalyst 3650

Catalyst 2960-X/XRCatalyst 6880

Catalyst 4500 E

Catalyst 6807-XL

Catalyst 6500 E

Nexus 6000

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

These Trends are Changing the Role of IT

NETWORK AT THE CENTER

TECHNOLOGY TRANSITIONS

MobileMOBILE CLOUDNEW BREED

OF APPS DATA &

ANALYTICSINTERNET OF

THINGS

BUSINESS IMPLICATIONS

MobileGROWTH &

PRODUCTIVITYNEW BUSINESS

MODELSEXPERIENCE

EXPECTATIONSGLOBALIZATION

SECURITY & COMPLIANCE


Trends By The Numbers…

DC IP Traffic Surge

Global data center IP traffic will nearly quadruple over

the next 5 years

Cloud IP Traffic Surge

Global cloud IP traffic will increase six-fold over the

next 5 years

DC Traffic East-West

Within data center 76%

Workloads on Servers

Nearly 2/3 will be processed in the cloud by 2016

Mobile Device & Apps Surge

3x More Devices / IoT

77 Billion Apps downloads in 2014

Distributed, Database & Enterprise Apps

80% of enterprise Apps delivered

as a service today


That Puts Demands On Data Center Networks..

Simplify Managementand Operations

Deliver Scale/Performance

for the Cloud & Beyond

Align with Apps Requirements


But Many Old Datacenter Switches Are Not Designed to Meet Today’s Needs

Need to Upgrade Old Datacenter Switches


Delivering Scale and Performance For The Cloud & Beyond

Multi DC & Cloud

Prepare for the Cloud Scale in Support of Virtualization

Enterprise Apps & Big Data

Meet Enterprise Apps & Big Data Demands

Up to 83 Tbps Switching Capacity

Up to 1536 10G, 384 40G or 192 100G

200ns Latency 100K+ 10G Fabric ports

DCI Innovations


Simplifying Management & OperationsRegardless of Architectural Preference

Simpler Way to Scale

Flexible Nexus

Deployments

Lower Costs & Footprint

$

Fabric Based Architectures

Broad Portfolio Options

FEX Technology

Dynamic Fabric Automation (DFA)

10/40 G FCoE, Unified Ports

DCI Innovations


Aligning Network to Application RequirementsLeveraging Built-in Intelligent Capabilities

Most Extensible Controller Arch.

Software Upgradable to

ACI & DFAOpen APIs Open

Ecosystem Investment Protection

Nexus 9500

Nexus 9300 & 9500

APIC

Create the Foundation for an Application Centric Infrastructure

OPEN NETWORK ENVIRONMENT

Bringing your Network Closer to Applications

Hardware + Software Physical + Virtual Network + Compute

Apps

Multi-layer API

ProgrammaticAPIs

Virtual Overlays

Virtual Overlay

Apps

SDN

DEVICE DEVICE DEVICE

Controller

Apps

Controllers and Agents

Open, Programmable Networking Supporting SDN and More


Why NowFor Customers, For Partners


Why Upgrade Now? 4 Key Reasons for Customers

Compelling Offers Available Now, But Not Forever!

Ensuring the right capabilities are built-in to address data center

requirements

Many deployed switches are EoL/EoS

Transform your data center into a competitive differentiator

for your business

Speed of Change Stakes are High

Trends are Happening Now

End of Product Life Cycle

Be ProactiveTransform Your Business

Customers that have installed Nexus to meet these DC trends experience lower TCO benefits

C

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Yqu6OcuTGGEKYM&tbnid=ydVWr3N6Zq-LrM:&ved=0CAUQjRw&url=http://www.graphicsfuel.com/2012/08/alarm-clock-icon-psd/&ei=g25lUqKpOOL-iwLzlYGoCQ&bvm=bv.54934254,d.cGE&psig=AFQjCNH4aHz3PqWsn-DkfA5tc-uGB53Q_g&ust=1382465510056314


Why Upgrade Now? 3 Key Reasons for Partners : Profitability, Better Profitability, Maximize Profitability

Large Install Base Ready for Refresh

If We Don’t,Competitors Will

Aggressive &Simplified Offers

Virtualization, Cloud, Apps Agility, Simplicity of Network

are Top of Mind

First Mover AdvantageRefreshed Highly Differentiated Cisco Portfolio

Limited Time Offers toMaximize Partner Profitability

Better Account Control Align with Customer TrendsArchitecture Based Selling

Highly Differentiated Portfolio

P

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GLj9IZEiNMJBeM&tbnid=lS-D1kNY6RK9sM:&ved=0CAUQjRw&url=http://www.screwworkletsplay.com/gofurther/&ei=Q4plUr-ZCcGriQLjy4GoBg&bvm=bv.55123115,d.cGE&psig=AFQjCNGpUfhfoIjuzyTKeY4TXAEXu-6VGw&ust=1382472631156153

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=F6auJVGLSQ-gBM&tbnid=wcxcrUaEw-EZBM:&ved=0CAUQjRw&url=http://www.mandekitchen.co.uk/competition.html&ei=yIdlUtaXNsG0igKPqIGQAQ&bvm=bv.55123115,d.cGE&psig=AFQjCNFx7r2ZkPPHCrZAj_OnL02K4Hodcg&ust=1382471879625504

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=_IZq7mszeW6FNM&tbnid=vxghaCxI0SdiHM:&ved=0CAUQjRw&url=http://ducareerclub.net/media/images/img_tmp/&ei=tYhlUpSdHY3liwKLoYC4CA&bvm=bv.55123115,d.cGE&psig=AFQjCNGfw8bpu0Rc76woVMU7_5jh5aXaUw&ust=1382472233489311

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=IokYhPWaR1qJzM&tbnid=cUr90vq72rCtkM:&ved=0CAUQjRw&url=http://www.skyirrigationinc.com/services.html&ei=wollUuixKab8igKplYGoBQ&bvm=bv.55123115,d.cGE&psig=AFQjCNFE8cXsOiychskYvyrHrNtCIfzhTg&ust=1382472429584347


Opportunity


Datacenter Refresh Opportunity

$1.6 Billion Catalyst 6500 Install Base LDoS in FY13-15

$4 Billion Catalyst 2-5k Install Base EoS FY13-15


Program Highlights


Just Switch IT - Upgrade Path Places in Network Opportunities; Details as per Use Case Slide

Catalyst 2K, 3K & Competitors Campus Fixed Access Install Base Catalyst 3850, 3650, 2960-X

Catalyst 4K Non-E & CompetitorsCampus Modular Access Install Base

Catalyst 4500E with Sup 8-E or 7L-E

Catalyst 6K Non-E & CompetitorsCampus Backbone Install Base

Catalyst 6800, 6500E with Sup 2T

802.11 a/b/gAccess Point Install Base 802.11ac/n Access Points

Catalyst 6K, 4K, 3K, 2KData Center Install Base

Entire Nexus Portfolio

WiSM, 4400, 2100MSE 3310 & 3350

Wireless Controller Install Base

WiSM-2, 5760, C3850, Flex 7500MSE 3355

NEW ProductsOLD Products

For Catalyst / Wireless Controller Details, refer to EN JSI Deck

http://www.cisco.com/web/partners/services/migrate.html#~Resources


Datacenter Switch SolutionsInnovation & Investment Protection Across Entire Nexus Portfolio

Aggregation/Spine Core/BackboneAccess/Leaf

Nexus

Use Case

Enterprise Apps (MSFT, ORCL, SAP)

Private/Hybrid Cloud & XaaS

Big Data

High Frequency Trading

LAN/SAN Convergence

Web 2.0/MSDC

BC/DR & DCI

• Recommendations subject to whether project is greenfield or brownfield, and timing wrt qualified existing standards.

Recommended Solution

Nexus 7KNexus 9K

Nexus 7K


Nexus 9KNexus 6K/7K

Nexus 9KNexus 6K/7K

Nexus 6KNexus 9K

Nexus 6K/7K

Nexus 9KNexus 6K/7K

Nexus 7K


Nexus 2K, 9KNexus 2K, 5K-7K

Nexus 9KNexus 3K

Nexus 3500Nexus 3K, 9K

Nexus 2K, 5K-7K

Nexus 3KNexus 9K

N/A

Green = “Primary” recommendation Blue = “Alternate” recommendation


Data Center Customer Offers

Product Bundle PromotionsUp to 43%

All the right components bundled for a lower price

Technical Services Promotion for migration 10% Discount

Ensure business continuity with all products for less

Unified Fabric Discounted Offers Up to 50%

Software Incentives and highly discounted Nexus hardware bundles ease transition

Technical Service PortabilityCarry over unused service term

Roll over unused service contracts to new products

Getting “trade-in” credit of up to 18% and use simplified return process

Deferred PaymentsUp to 6 months, through Cisco Capital Financing

Removes financial barriers to upgrade

BenefitsOffers

Higher Credit for Retired Equipment with Simple ProcessUp to 18%

C

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PxPbPsND6-rNhM&tbnid=z6Wg7Z7j4xgTsM:&ved=0CAUQjRw&url=http://www.clker.com/clipart-25224.html&ei=5dhlUv6VL4qtigLwrIHYBQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGYMVWFxvFpmNy93gVbXVUtH5u4RA&ust=1382492765047331




Data Center Partner Offers

Product Bundle DiscountsUp to 50%

Accelerate migration with New N7K software Bundles Leverage highly discounted Nexus hardware bundles and save

Single stop shop for partners to structure & execute the deal

VIP-22 RebatesUp to 10%

Increase margins further with back-end rebates

Simplified & Aggressive TMP ProgramHonor based return of old equipment, Simplified fixed credits up to 18%

Technical services discount 10%

Consistent TMP Structure From Cisco to Cisco up to 12%

From Competitive to Cisco Up to 18%

Frustration free way to figure out the partner discounts from TMP and Competitive TMP

BenefitsOffers

Collective Power of PromotionsNexus TIP/OIP + TMP +VIP-22 + Services + Bundles

Stack Discounts to build to very attractive margins

P

Data Center Switch Migration Services Nexus 7K and Nexus 9K Fixed price Migration Service

Technical support contract transfers

Reduce deployment time by 90% No charge for JSI eligible contract transfer






TIP/OIP Incentive of up to 50% Migrate NonE Cat6500 to

Nexus 9/7/6/5K

TMP Program

Example: Front End Discounts Back End Rebates

VIP-223

N7K Common Equip. Bundles 6%

No Change in program

List Price Reduction


N6K/N5K Chassis 6%

Line Card/Service Modules 4%

N7K Software License 6%

N3K Chassis 6%

N6/5K Software License 6% or 10%

Trade To Credit Uplift up to 12%Shared with Customer *

Contractual Discount: example 42%

Total Discount with 12% TMP off list.

Net Partner Price= $19,000

Total Discount 50% of list Net Partner Price

= $25,000

Sample Config list Price

= 50,000

Contractual Discount at Gold or 42% off list *

Net Partner Price = 29,000


“Just Switch It” Partner Discount StructureFor Bundle List Price of $50,000

1

2

1

2

Not restricted to Gold partners onlyFinal TMP credit Uplift may vary

3 See VIP SKU list for actual rebates www.cisco.com/go/skusNote N9500 and N9300 will be added to VIP 22

** Channel Ops has a max combined discount for xIP + TMP…this may exceed that maximum

http://www.cisco.com/go/skus


Nexus 7K Software Bundles up 50% Disc when

purchased with Nexus 7000/7700 Bundles


N7K-SBUN-P2T2 = $25K

N7K-C7004-5LB-P2T2 = $18K

N77-SBUN-P2T2 = $25K

Eligibility:• Must be identified as Just SwitchIT Opportunity• Certificate of Destruction • Must upgrade to Nexus 9K/7K/6K/5K• N77 bundle will be NPH

New Bundles

All N7K Common Bundles and Save up to 43% Savings

Leverage Existing Common Bundles

“Just Switch It” Help your Customers Realize Saving




Include N1K plus N5/2K or N6/2K bundle and Save up to 40%






TMP Discount on Technical

Services

Up to 6 months*Cisco Capital Financing(*depending on location)

Get SMARTnet for Less Removing Budget Barrier

Payment Deferral

Services and Capital Promotions

Advanced Services

Flexible & Attractive Offers

Fixed Price & Fixed Scope

Up to 10 %


TMP Discount on Technical Services

Data Center Migration

10% Discount applies to multi-year contracts


Advanced Services for Just Switch It

Proven Delivery CapabilityWorldwide Expertise Worldwide Presence

Accelerate Time to Value

Delivering UniqueCisco Insight

Plan Build Manage

Cisco Nexus Planning and Design Service (Custom SoW) Data Center Optimization ServiceUnified Fabric Optimization

Custom Scope, Price dependent upon your requirements

Cisco Nexus Design Service (Fixed Price & Scope)

Data Center Optimization ServiceUnified Fabric Optimization (Fixed

Scope)

Fixed Price and/or Fixed Scope

Cisco Nexus Implementation Service (Fixed Price & Scope)

Network Size – Defined in a Custom SoW

Network Size – Either up to 2 Nexus 7000 Switches, OR up to 7 Nexus 7000 Switches

Nexus Accelerated Deployment (Fixed Price and Scope – for N9K)

Nexus 9K Accelerated Deployment & Quick Start Svcs (Custom SoW)


Fixed Price Fixed Scope Services Nexus Design Service Nexus Design Service Nexus Implementation Service Nexus Implementation Service

Customer Objective Nexus planning and design service for very small target deployment

Nexus planning and design service for small target deployment

Nexus Implementation service for very small target deployment. May

also apply to repeatable implementation "POD" deployed progressively in larger deployment

Nexus Implementation service for small target deployment. May also

apply to repeatable implementation "POD" deployed progressively in

larger deployment

Scope Summary Up to 2 Nexus 7000 switches Up to 8 Nexus 7000 switches Up to 2 Nexus 7000 switches Up to 8 Nexus 7000 switches

Part Number ASF-DCV1-NEX-PD-A ASF-DCV1-NEX-PD-B ASF-DCV1-NEX-IMP-A ASF-DCV1-NEX-IMP-B Service Activities Project Management ü ü High Level Design Development ü ü Low Level Design Development ü ü Project Management ü ü Test Plan Development ü ü Network Implementation / Migration Plan ü ü Test Plan Execution ü ü Implementation / Testing Support (onsite) ü ü Implementation / Migration Support (remote) ü ü Knowledge Transfer ü ü

Timeline (onsite)13 days DC/V Consultant;

Combination of On-Site and Remote ; Project Management (3

days)

20 days DC/V Consultant; Combination of On-Site and Remote ; Project Management

(4.5 days)

16 days DC/V Consultant; Combination of On-Site and Remote ; Project Management

(4.5 days)

25 days DC/V Consultant; Combination of On-Site and Remote ; Project Management (6

days)

Notes: Partner orderingOrder on Cisco.com Ordering Tool Order on Cisco.com Ordering Tool Order on Cisco.com Ordering Tool Order on Cisco.com Ordering Tool

* Can be resold by Tier 1 and Tier 2 partners


Fixed Price Fixed Scope Services (N9K)Nexus 9K Acelerated Deployment Service

Customer Objective Nexus planning and design service for smalll target deployment. May also apply to repeatable implementation "POD" deployed progressively in larger deployment

Scope Summary 1-DC, 4-N9Ks, 32 N2K and 2 Custom Scripts

Part Number ASF-DCV1-NEX-ADS

Service ActivitiesProject Management Design Document Configuration Migration Operation Guideline Custom Script Development Knowledge Transfer

Timeline (onsite and remote) 21 days DC/V Consultant ; Project Management (4 days); Trips (2)

Notes: Partner ordering Order on Cisco.com Ordering Tool

* Can be resold by Tier 1 and Tier 2 partners


Call to Action – Next Steps

ReadyFamiliarize with “Just Switch It”

GoClose

the Deal

SetStart Customer Conversation

Create Customer Offer

Close the Deal

Website - URL

Tools & Offers

Start Conversation- Why Upgrade

Assess & Discover


Additional Details


Connecting Users to Applications

Unified AccessCatalyst Switches, Cisco Wireless

Speed Transitions

Data Center NetworkingNexus Switches

Trends BYOD & Mobility

ProgrammabilityIT Simplicity

Context Based Security

Application Awareness

Nexus Portfolio

Catalyst Switches

APs & WLC

Access: 802.11/a/b/g to .11acFast Ethernet to Gigabit EthernetBackbone: Gigabit Ethernet to 10G &40G

Access: Gigabit Ethernet to 10GAggregation & Core: 10G to 40G/100G


Datacenter Switches - Upgrade Recommendation

Trade From Current Switching

Trade To Nexus in Datacenter

C2940, C2950, C2960-S -C, C2970, C2975, 2350, 2800, 2900

Nexus 3000, Nexus 5000, Nexus 2000, Nexus 9300*

C3750, C3750-E, C3750-X, C3750v2, C3560, C3560-C,C3560-E, C3560-X, C3550

Nexus 6000, Nexus 5000, Nexus 3000, Nexus 2000

C4500, C4000 and C4200Nexus 6000, Nexus 5000, Nexus 7000, Nexus 7700, Nexus 2000, Nexus 9300*

C6000, C5000Nexus 7000, Nexus 7700, Nexus 6000, Nexus 5000, Nexus 2000, Nexus 9500

C4900Nexus 3000, Nexus 3500,Nexus 6000, Nexus 5000, Nexus 2000, Nexus 9300*

*Nexus 9300 will be added to GPL - TBD


Unified Fabric Optimization included as part of DC Optimization• Optimizes datacenter fabric to help:

Fully exploit capabilities of Cisco Nexus family of switches

Improve flexibility, resilience and operations performance

Coordinate change management across IT organizations

Reduce capital and operating expense

• Components can be selected to meet customer’s specific needs

• Each component comprises a fixed scope and deliverables


• Optional Activities for Nexus OptimizationNexus Network Assessment

Nexus Architecture Review

Nexus Advanced Feature Assessment

Nexus FCoE Support

Nexus Security Assessment

Nexus Fabric Path Assessment

Nexus Business Continuance Review

Nexus Virtualization Design Review

• General SupportTest Plan review

Proactive Software Recommendation Report

Scheduled Change Support

Ongoing Design, software and Project Management Support

Remote Knowledge Transfer Sessions

Unified Fabric Optimization Components


• What It Is: Customized planning and design service

• Delivery: Cisco engineers, solution architects, and partners

• Service ActivitiesNexus Network assessment to identify gaps

Implementation and migration planning and support

High-level and low-level design development

Remote knowledge transfer sessions

• DeliverablesAssessment report with recommendations

Implementation and migration plan and assistance

High and low-level10 Gigabit Ethernet/FCoE architecture designs

Leading practices recommendations and assistance in loading configurations

Management architecture and integration plan

Remote knowledge transfer sessions on Cisco NX-OS and FCoE

Nexus Planning and Design Service (customizable – for N7K)


Overview

• Technical Advice and Guidance for smooth integration of Nexus 9000 in customer’s environment

• 3 day On-Site by Technical consultant

• High Level Use Case/Design Discussion

Outcomes

• Share best practices and knowledge with the client

• Increase customer’s competency and speed to optimize the Application Centric Architecture in their environment

• Customer gains valuable expertise by having direct access to Cisco consultants

Cisco Nexus 9000 (ACI) Quick Start Service (customizable)


Overview

• Define business and technical objectives, Use Case alignment, current & future state

• Assess data center ecosystem (server, network, storage and virtualization)

• Functional specs, design, test plan, acceptance criteria

• Support Customer Team during validation

• Knowledge Transfer

Outcomes

• Blueprint for Application Centric Infrastructure

• Accelerate time-to-value attainment and production

Cisco Nexus 9000 (ACI) Accelerated Deployment Service (customizable)

Deliverables

• Design Document

• Configuration Migration

• Operations Guideline

• Custom Script Development

• Knowledge Transfer


Upgrade Target Switch Lifecycle Dates

Product FCS Date End of Sale Date End of Support Date

Catalyst 6500 non-E Series Supervisor Engine 1 Year 1999 Mar 2005 Mar 2010

Catalyst 6500 non-E Series Supervisor Engine 2 Year 2001 Nov 2007 Nov 2013

Catalyst 6500 Supervisor Engine 720 3A Year 2003 Dec 2009 Dec 2014

Catalyst 6500 Supervisor Engine 720 3B Year 2004 Jan 2013 Jan 2018


Upgrade Target Switch Lifecycle Dates

Product FCS Date End of Sale Date End of Support Date

Catalyst 2950 Dec 2002 Oct 2008 Oct 2013

Catalyst 2960G Mar 2006 Jul 2012 Jul 2017

Catalyst 2960 Sep 2005 Shipping Shipping

Catalyst 2960-S Mar 2010 Shipping Shipping

Catalyst 3560-X - Shipping Shipping

Catalyst 3750-G - Jan 2013 Jan 2018

Catalyst 3750-X - Shipping Shipping

Catalyst 4500 non-E Series Supervisor Engine IV - Jul 2010 Jul 2015

Catalyst 4500 non-E Series Supervisor Engine V - Jul 2010 Jul 2015

Catalyst 4500 non-E Series Supervisor Engine V-10GE - Feb 2013 Feb 2018

Catalyst 4500 Supervisor Engine 6-E - Mar 2014 Feb 2019


Thank you.

© 2013 cisco and/or its affiliates. all rights reserved. cisco partner confidential 1 © 2013 cisco...

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