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Created comprehensive review packet of Colts In Motion marketing program for the 2014 season.

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  • 2014 RECAP

  • GLOSSARYCIM REVIEW 2014

    GLOSSARYOVERVIEW PG. 3

    CIM recap PG. 4

    Highlights PG. 5

    Elements PG. 6

    Initial recommendations PG. 7

    Common challenges PG. 8

    CITIES PG. 9

    Number of stops per city PG. 10-12

    EVENT CATEGORIES (DEPARTMENT) PG. 13

    Number of events per category PG. 14

    Breakdown PG. 15-23

    MILEAGE PG. 24

    Breakdown PG. 25-34

    UPDATES PG. 35

    Maintenance needs PG. 36

    Exterior and interior needs PG. 37-38

    Player gear display ideas PG. 39

    Display and exhibit ideas PG. 40-41

    SPONSORSHIP PG. 42

    Signage opportunities PG. 43

    Display opportunities PG. 44

    2014 EXPENSES PG. 45

    Drivers expenses PG. 46

    Re-design expenses PG. 47

    EMAILS PG. 48

    Initial response emails PG. 49

    Thank you emails PG. 50

    CIM CALENDARS PG. 51

    All CIM calendars PG. 52

    EVENT REVIEWS PG. 53

    CIM 2014 event reviews 164 REVIEWS

    COLLEGE TAILGATE TOUR PG. 218

    Initial response emails PG. 219-227

  • OVERVIEW

  • OVERVIEW 4CIM REVIEW 2014

    EVENTS:

    162CITIES:

    63PEOPLE REACHED:

    60,800MILES:

    11,508ACCEPTANCE RATE:

    64.73%

  • OVERVIEW 5CIM REVIEW 2014

    HIGHLIGHTS 2014 SEASON RECAP: QUICK SUMMARY: For the 2014 summer/season, Colts In Motion continued its mission to connect with members of

    the community in a unique and interactive way. As part of this grassroots marketing initiative,

    CIM traveled over 11,600 miles to vist 63 different cities throughout Indiana, Illinois and Kentucky.

    Building off of the 2013 seasons, CIM made four more appearances (160 total) and implemented its

    first ever College Tailgate Tour.

    NEW TRAILER FEATURES: CIM went through a complete rebranding. Along with a modernized and more memorable

    logo, the trailer showcased a completely redesigned exterior and a new inflatable

    horseshoe. Additionally, by adding a new touchscreen station, CIM took a major step

    towards its mission to become even more interactive with visitors. Featuring the newest

    interactive technology, the touchscreen allows for fans of all ages to learn more about the

    team and its community involvement and also test their Colts knowledge. CIM also updated

    its penny press images and all team information and equipment within the trailer.

    COLLEGE TAILGATE TOUR: CIM traveled to six different college football games at campuses across the state as part

    of its first ever College Tailgate Tour. Stationed outside of each universitys stadium for

    three hours prior to kickoff, the tour featured register to win opportunities, cheerleader

    appearances, exclusive giveaway items and free posters.

    EXAMPLES OF EVENTS ATTENDED:

    COLTS EVENTSBIG BLUE

    FOOTBALL CAMPCOLLEGE

    TAILGATE TOUR SCHOOL EVENTSCOMMUNITY

    EVENTS

  • OVERVIEW 6CIM REVIEW 2014

    ELEMENTSOUTSIDE CIM: INTERACTIVE: Inflatable QB Challenge throwing station

    Two cornhole boards

    Two horseshoe toss boards

    VISUAL MATERIAL: Horseshoe inflatable - photo opportunity

    Andrew Luck cutout - photo opportunity

    Two TVs (Satellite and Colts season highlights)

    GIVEAWAYS: All events (if available): posters, pocket schedules and flyers

    Select events (if available): register to win, koozies, flags, light up necklaces and other

    special items

    INSIDE CIM: INTERACTIVE: Touch screen quizzes and info station

    Andrew Luck and Reggie Wayne football handprints

    Turf touch station

    VISUAL MATERIAL: Luck protective gear

    Player equipment

    Helmet display

    Cheer uniform display

    Four TVs (Lucas Oil blueprints, Combine, player alumni and highlights)

  • OVERVIEW 7CIM REVIEW 2014

    RECOMMENDATIONSEVENT REVIEWS: MORE THOROUGH ANALYSES: Include grade assessing successfulness of each event

    Include descriptions for:

    Weather

    CIMs exit/entry

    Challenges faced

    Room for improvement

    WEBPAGE: UPDATE INFO/PHOTOS: Change photos and remove timeline

    NEW ADDITIONS TO PAGE - SEPERATE INTO TWO CATEGORIES: CIM elements

    Divide by outside and inside elements

    Include small images and a description

    Types of events CIM attends

    Include small images and subheaders with event type names

    Examples: Community Events, Festivals, Businesses, Sponsor Events, Youth

    Football Events, Golf Outings, etc.

    If all of this does not fit on the webpage, create PDF document with all of this info and

    embed or attach it to the page

    Potentially create quick video walk-through of CIM and embed to page

    COLTS EVENTSBIG BLUE

    FOOTBALL CAMPCOLLEGE

    TAILGATE TOUR SCHOOL EVENTSCOMMUNITY

    EVENTS

  • OVERVIEW 8CIM REVIEW 2014

    COMMON CHALLENGES ENTRANCE/EXIT STRATEGIES: CHALLENGE: Despite multiple confirmations from Colts contacts, one of the more common issues CIM faced

    in the 2014 season was not having enough space to easily enter or exit its parking location.

    Furthermore, in certain circumstances, event contacts would a lot enough space for CIM, but would

    not account for other obstacles (such oncoming traffic or blind spots). In one particular scenario,

    Wayne broke one of the trucks back windows because he was forced to make a sharp jack-knife

    turn out of

    the location.

    RESOLUTION: While this entrance/exit strategy issue has never been completely avoidable throughout CIMs

    history, One way it could be addressed is by requiring all event contacts to supply photos of the

    proposed location and drawn out entrance and exit strategies for CIM. After implementing this

    strategy in August, CIM had significantly less entrance/exit

    issues occur.

    EVENTS WITH SMALL ATTENDANCES: CHALLENGE: A number of events had a significantly less amount of people attended than what their contact

    had indicated on their applications. Most golf outings had particularly low attendances because all

    attendees were already on the course. While it is not always necessarily bad for CIM to attend small

    events, it is a problem when one event is selected over a better attended event.

    RESOLUTION: To avoid this issue from happening as much, this review has provided assessments on each event

    CIM attended during the 2014 season. With an easy-access reference book such as this, next years

    CIM travel coordinator should have adequate resources to make more informed decisions between

    conflicting event requests. Furthermore, it is highly recommended that the next travel coordinator

    spend significant time with event contact to determine the best foot-traffic areas and hours for CIM.

  • CITIES

  • CITIES 10CIM REVIEW 2014

    CITIESCities - Alaphabetical # of Stops Cities - Rank in Stops # of Stops

    Alexandria, IN 1 Indianapolis, IN 67

    Anderson, IN 2 Greenwood, IN 6

    Avon, IN 1 Carmel, IN 5

    Bloomfield, IN 1 Columbus, IN 4

    Bloomington, IN 2 Crawfordsville, IN 4

    Bluffton, IN 1 Fishers, IN 3

    Brazil, IN 1 Kokomo, IN 3

    Brookville, IN 1 Plainfield, IN 3

    Brownstown, IN 1 Anderson, IN 2

    Carmel, IN 5 Bloomington, IN 2

    Cicero, IN 1 Fillmore, IN 2

    Clay City, IN 1 Franklin, IN 2

    Clayton, IN 1 Greenfield, IN 2

    Cloverdale, IN 1 Lexington, IN 2

    Coatsville, IN 1 Muncie, IN 2

    Columbus, IN 4 New Castle, IN 2

    Connersville, IN 1 West Lafayette, IN 2

    Crawfordsville, IN 4 Noblesville, IN 2

    Danville, IL 1 Alexandria, IN 1

    Delphi, IN 1 Avon, IN 1

    Edinburgh, IN 1 Bloomfield, IN 1

    Ellettsville, IN 1 Bluffton, IN 1

    Elwood, IN 1 Brazil, IN 1

    Evansville, IN 1 Brookville, IN 1

    Fair Oaks, IN 1 Brownstown, IN 1

    Fillmore, IN 2 Cicero, IN 1

    Fishers, IN 3 Clay City, IN 1

    Fort Wayne, IN 1 Clayton, IN 1

    Franklin, IN 2 Cloverdale, IN 1

  • CITIES 11CIM REVIEW 2014

    CITIES Continued 1Cities - Alaphabetical # of Stops Cities - Rank in Stops # of Stops

    Gas City, IN 1 Coatsville, IN 1

    Greenfield, IN 2 Connersville, IN 1

    Greensburg, IN 1 Danville, IL 1

    Greenwood, IN 6 Delphi, IN 1

    Indianapolis, IN 67 Edinburgh, IN 1

    Knightstown, IN 1 Ellettsville, IN 1

    Kokomo, IN 3 Elwood, IN 1

    Laurel, IN 1 Evansville, IN 1

    Lebanon, IN 1 Fair Oaks, IN 1

    Lexington, IN 2 Fort Wayne, IN 1

    Linton IN 1 Gas City, IN 1

    Louisville, KY 1 Greensburg, IN 1

    Martinsville, IN 1 Knightstown, IN 1

    Michigan City, IN 1 Laurel, IN 1

    Mooresville, IN 1 Lebanon, IN 1

    Muncie, IN 2 Linton IN 1

    New Castle, IN 2 Louisville, KY 1

    Noblesville, IN 2 Martinsville, IN 1

    Plainfield, IN 3 Michigan City, IN 1

    Portland, IN 1 Mooresville, IN 1

    Rushville, IN 1 Portland, IN 1

    Seymour, IN 1 Rushville, IN 1

    Shelbyville, IN 1 Seymour, IN 1

    Sheridan, IN 1 Shelbyville, IN 1

    Speedway, IN 1 Sheridan, IN 1

    Switz City, IN 1 Speedway, IN 1

    Terre Haute, IN 1 Switz City, IN 1

    Vincennes, IN 1 Terre Haute, IN 1

  • CITIES 12CIM REVIEW 2014

    CITIES Continued 2Cities - Alaphabetical # of Stops Cities - Rank in Stops # of Stops

    West Lafayette, IN 2 Vincennes, IN 1

    West Lebanon, IN 1 West Lebanon, IN 1

    Westfield, IN 1 Westfield, IN 1

    Whiteland, IN 1 Whiteland, IN 1

    Whitestown, IN 1 Whitestown, IN 1

    Winona Lake, IN 1 Winona Lake, IN 1

    160 160

  • EVENT CATEGORIESDEPARTMENT BREAKDOWN

  • Departments 14CIM REVIEW 2014

    EVENT CATEGORIESCATEGORY # OF EVENTS