charity viral seeding

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  • 1. Charity viral seeding from the Viral Ad Network

2. Helping charities get their content seen The Viral Ad Network (VAN) helps brands and agencies spread content (videos / games) across the internet. Weve developed up particular experience in seeding content for charities - helping generate high- levels of awareness for their campaigns. 3. How we can help seed your charity campaignSeeding (i.e. seeding / content distribution to guarantee content views and shares)Creative (i.e. viral video or viral game) Planning (i.e. planned community targets / campaign objectives) 4. Viral Ad Network stats Number of publishersNumber of views a month Types of content shared Typical cost per view350+7,000,000+12p - 15p Geo-targetingInterest verticalsSport / FootballGamingSocial affairsEntertainmentCelebMusicMale interest Primary: Secondary: Australia, Sweden, Denmark, Russia, India, Ireland, Japan, Mexico, Brazil and Turkey 5. How we work 6. Our network The key value of any ad network is in its relationship with its publishers. VANs built a particularly strong network of bloggers / publishers meaning we can help you get your content in front of a receptive audience. 7. Quick case study: WWFAs a part of their online strategy for their Connect 2 Earth campaign, During the rst two days of targeted WWF enlisted VAN to helpplacements and seeding to the UK, distribute the viral video contentthe video gained a momentum of its that spearheaded their digitalown, leading to comments, ratings, outreach... sharing and embedding.To follow up on the momentum ofthe UK outreach, we are asked tohelp spread this content to the USA.This led to a whopping campaigntotal and global recognition on top ofhundreds of thousands of paid-forand organic views.VAN helps spark virality and shareability ofcampaigns. This one for WWF reached over 1Mpeople, based on only paying for 70,000 views. ; - ) 8. Quick case study: British Red CrossVAN is currently the preferred distribution partner for the online video arm of the British Red Cross. We help them to get their videos seen, commented on, rated and shared by a broad range of internet users across a diverse range of interest verticals in the UK and wider. VAN has ensured 125,323 views and counting onBritish Red Crosss content and provides a solidaudience base ready for their future launches. 9. And some people we already help 10. A reminder of why were so great ; - ) The Viral Ad Network has built up a strong network of blogs / sitesallowing us to quickly and effectively distribute content across the net. Weve had great experience working helping charities distribute theircontent. We mix strong planning with great delivery. Everything we do is 100% accountable / trackable. We can guarantee to make your viral campaign a success 11.