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    Ten Principles of

    Economics

    Chapter 1

    Copyright 2001 by Harcourt, Inc.

    All rights reserved. Requests for permission to make copies of any part of

    the

    work should be mailed to:Permissions Department, arcourt !ollege Publishers,

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    Economy. . .

    . . . The word economycomes from a

    Gree word for !one who manages ahouseho"d.#

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    A household and an economy

    face many decisions:$ho wi"" wor%

    $hat goods and how many of them

    shou"d be produced%

    $hat resources shou"d be used in

    production%&t what price shou"d the goods be

    so"d%

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    Society and Scarce Resources:

    The management of society'sresources is important because

    resources are scarce.

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    Scarcity . . .

    . . . means that society has "imited

    resources and therefore cannot

    produce a"" the goods and ser(ices

    peop"e wish to ha(e.

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    Economics

    )conomicsis the study of how

    society manages its scarceresources.

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    Economists study. . .

    How people make decisions.

    How people interact with each other.

    The forces and trends that affect theeconomy as a whole.

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    Ten Principles of Economics

    1. People face tradeoffs.2. The cost of something is what you give

    up to get it.

    3. Rational people think at the margin.4. People respond to incentives.

    How *eop"e +ae ecisions

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    Ten Principles of Economics

    5. Trade can make everyone etter off.!. "arkets are usually a good way to

    organi#e economic activity.

    $. %overnments can sometimes improveeconomic outcomes.

    How *eop"e Interact

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    Ten Principles of Economics

    &. The standard of living depends on a

    country's production.

    (. Prices rise when the government prints

    too much money.

    1). *ociety faces a short+run tradeoff

    etween inflation and unemployment.

    How the )conomy as a $ho"e $ors

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    1. People face tradeoffs.

    !There is no such thingas a free "unch-#

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    1. People face tradeoffs.

    To get one thing, we usua""y

    ha(e to gi(e up another thing.

    Guns v. butter

    ood v. clothin!

    "eisure time v. #or$

    Efficiency v. e%uity

    +aing decisions reuires trading

    off one goa" against another.

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    &. The cost of somethin! is

    #hat you !ive up to !et it.

    ecisions reuire comparing costs and

    benefits of a"ternati(es. $hether to go to co""ege or to wor%

    $hether to study or go out on a date%

    $hether to go to c"ass or s"eep in%

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    &. The cost of somethin! is

    #hat you !ive up to !et it.

    The opportunity costof anitem iswhat you gi(e up to

    obtain that item.

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    '. Rational people thin$ at the

    mar!in.+argina" changesaresma"", incrementa"

    ad/ustments to an eisting p"an of action.

    *eop"e mae decisions by comparing

    costs and benefits at the margin.

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    (. People respond to incentives.

    +argina" changes in costs or benefits

    moti(ate peop"e to respond.

    The decision to choose one a"ternati(e

    o(er another occurs when that

    a"ternati(e's margina" benefits exceedits

    margina" costs-

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    If someone offers you a /ob as manager you

    might choose to sip co""ege and go straightto wor.

    or

    If the price of Coca Co"a increases you mightdecide to drin *epsi Co"a.

    (. People respond to incentives.

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    ). Trade can ma$e everyone

    better off.*eop"e gain from their abi"ity to

    trade with one another.

    Competition resu"ts in gains from

    trading.

    Trade a""ows peop"e to specia"ie inwhat they do best.

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    *. +ar$ets are usually a !ood

    #ay to or!ani,e economicactivity.

    In a maret economy,househo"dsdecide what to buy and who to wor

    for.

    3irms decide who to hire and whatto produce.

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    *. +ar$ets are usually a !ood

    #ay to or!ani,e economic

    activity.

    &dam 4mith made theobser(ation that househo"ds

    and firms interacting in

    marets act as if guided by an!in(isib"e hand.#

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    *. +ar$ets are usually a !ood

    #ay to or!ani,e economic

    activity.

    /ecause households and firms look at prices

    when deciding what to buy and sell, theyunknowingly take into account the social

    costs of their actions.

    As a result, prices guide decision makers toreach outcomes that tend to ma0imi1e the

    welfare of society as a whole.

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    -. Governments can

    sometimes improve mar$etoutcomes.

    $hen the maret fai"s 5breasdown6 go(ernment can inter(ene to

    promote efficiencyand euity.

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    -. Governments can

    sometimes improve mar$et

    outcomes.

    +aret fai"ureoccurs whenthe maret fai"s to a""ocate

    resources efficient"y.

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    -. Governments can

    sometimes improve mar$et

    outcomes.

    +aret fai"ure may be caused by aneterna"ity,which is the impact of

    one person or firm's actions on the

    we""7being of a bystander.

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    -. Governments can

    sometimes improve mar$et

    outcomes.

    +aret fai"ure may a"so be caused bymaret power,whichis the abi"ity of

    a sing"e person or firm to undu"y

    inf"uence maret prices.

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    . The standard of livin!

    depends on a country/s

    production.

    4tandard of "i(ingmay be measured indifferent ways

    8y comparing persona" incomes.

    8y comparing the tota" maret (a"ue of anation's production.

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    . The standard of livin!

    depends on a country/sproduction.

    &"most a"" (ariations in "i(ingstandards are ep"ained by

    differences in countries'

    producti(ities.

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    . The standard of livin!

    depends on a country/sproduction.

    *roducti(ityis the amount of goods

    and ser(ices produced from each

    hour of a worer's time.

    Higher productivity Higher standard of living

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    0. Prices rise #hen the

    !overnment prints too much

    money.

    Inf"ationis an increase in the o(era""

    "e(e" of prices in the economy. 9ne cause of inf"ation is the growth in the

    uantity of money.

    $hen the go(ernment creates "arge uantitiesof money, the (a"ue of the money fa""s.

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    1. Society faces a short2run

    tradeoff bet#een inflation and

    unemployment.

    The *hi""ips Cur(ei""ustrates the tradeoffbetween inf"ation and unemp"oyment

    3nflation

    4nemployment

    3t/s a short2run tradeoff5

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    Summary

    $hen indi(idua"s mae decisions,

    they face tradeoffs.

    :ationa" peop"e mae decisions by

    comparing margina" costs and

    margina" benefits.

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    Summary

    *eop"e can benefit by trading with

    each other.

    +arets are usua""y a good way of

    coordinating trades.

    Go(ernment can potentia""y impro(emaret outcomes.

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    Summary

    & country's producti(ity determines

    its "i(ing standards.

    4ociety faces a short7run tradeoff

    between inf"ation and

    unemp"oyment.

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    Revie# 6uestion:

    $hat are the opportunity cost of seeing a mo(ie%

    If you are thinking of going to the movie insteadof working at your part-time job, the cost

    includes its monetary and time costs, plus theopportunity cost of the wages you're giving upby not working.

    If the choice is between movie and going to the

    library to study, then the cost of seeing themovie is its monetary and time costs plus thecost to you of getting a lower grade in yourcourse.

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    +ultiple Choice:

    The word economy comes from theGreek word for

    a)environment.b)one who participates in a market.

    c)one who manages a household.

    d)conservation.

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    +ultiple Choice:

    Economics is defined as

    a)the study of business.

    b)the study of how society manages itsscarce resources.

    c)the study of central planning.

    d)the study of government regulation.

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    +ultiple Choice:

    Which of the following is NOT amajor area of study for economists?

    a)how people make decisionsb)how people interact with each other

    c)how forces and trends affect the overall

    economyd)how countries choose national leaders

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    +ultiple Choice:

    When society requires that firmsreduce pollution,a)there is no tradeoff, since everyone benefits

    from reduced pollution.b)there is no tradeoff for society as a whole, sincethe cost of reducing pollution falls only on thefirms affected by the requirements.

    c) there is a tradeoff only if some firms are forcedto close.

    d)there is a tradeoff because of reduced incomesto the firms owners, workers, and customers.

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    +ultiple Choice:

    In economics, the cost of somethingis

    a)the out-of-pocket expense of obtainingit.

    b)what you give up to get it.

    c)always measured in units of time.d)always higher than people think.

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    +ultiple Choice:

    For most students, the largest singlecost of a college education is

    a)transportation, parking, andentertainment.

    b)tuition, fees, and books.

    c)room and board.d)the wages given up to attend school.

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    +ultiple Choice: Carolyn decides to spend an additional hour

    working overtime rather than watching a videowith her friends. She earns $8 for her hourswork. Her opportunity cost of working is

    a)the $8 she earns.b)the enjoyment she would have received had she

    watched the video.

    c) the $8 minus the enjoyment she would have

    received from watching the video.d)nothing, since she would have received less than$8 of enjoyment from the video.

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    +ultiple Choice:

    A marginal change is

    a)a long-term trend.

    b)a large, significant adjustment.c)a change for the worse.

    d)a small incremental adjustment.

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    +ultiple Choice:

    Which is the most accurate statementabout trade?a)Trade makes some nations better off and others

    worse off.b)Trade can make every nation better off.

    c) Trading for a good can make a nation better offonly if the nation cannot produce that good.

    d)Trade helps rich nations and hurts poornations.