Champion A Viable Market To Attract Raving Fans Fast!

Rhonda HessCoaching Business Success Strategist

and Founder of Prosperous Coach®

http://prosperouscoachblog.com

©2010 Bubbling Well Inc

What’s the Difference Between a Coaching Niche and a Target Market?

a coaching niche =an area of specialty

the focus is onWHAT you coach around

Rhonda Hess, PCC

Wellness Coach

What’s the Difference Between a Coaching Niche and a Target Market?

a target market =an accessible group of people

the focus is onWHO you coach

and what they most want to achieve

“I’m doing everything rightbut still don’t get the results I want.”

“What’s Wrong?”

Your services are perceived as a luxury rather than an essential service…

vs

…because you are trying to “sell your wares”– the tools in your toolbox – instead of the outcomes your clients most want to buy.

Why Selling Your Wares Doesn’t Work:

People have to want to buy your specialty.

Competition is high.

Marketing is exhausting and inefficient.

It takes too long to build credibility.

If you don’t have a steady stream of ideal clients coming to you now, it’s time to…USE A MORE EFFECTIVE APPROACH

And instead choose one viable market.

Listen to them.

Become their go-to person by offering support for exactly what they most want to achieve.

Then, watch how your natural gifts and talents emerge into a solid niche for you.

How Do I Choose a Target Market?

Based on your expertise/insider knowledge.

or

Based on a market you’re surrounded by.

or

Arbitrarily. (Yes, this does work!)

Advantages of Choosing & Championing One Target Market:

You’ll know where your next 20 clients are coming from.

You’ll stand out.

You’ll get more referrals.

You’ll have little or no competition.

Advantages of Choosing & Championing One Target Market:

It’s easy to create products and programs that your market wants to buy.

You’ll get off the money for time treadmill and break through the ceiling in your income.

You’ll build credibility, visibility and expertise with your market fast!

And the BIGGEST advantage…

You will do

more soul-satisfying coaching

while you

make significantly more income.

“Garden Variety” fearsabout choosing a target market:

“Don’t I have to be an expert in ______________?”

“I feel like a fraud!”

“Won’t I be excluding people?”

“What if I fail (or succeed)?”

“What if I choose the wrong market?”

“Won’t I be bored?”

How Do I Know ifMy Target Market is Viable?

1. Accessibility: Can I easily find large numbers of these folks and are they open to talking to me?

2. Narrowness: Is it a small enough market that I stand out in the crowd?

3. Motivation: Are these folks well motivated to invest in my services?

Championing One Viable Market Makes Competition a Non-issue. How?

You are known as the go-to person for your market.

You collaborate with, rather than compete against others targeting your market.

You can easily partner with folks with bigger lists.

Your authentic and compelling brand shine through.

You easily create a signature program to capture interest and can charge more for it.

Review: Keep your wellness coaching

and other tools in your toolbox to use for coaching not marketing.

Choose and champion a viable target market.

Sell solutions and outcomes that you know your market will buy based on easy research.

Make 2010 your most fun & profitable year yet with these five easy steps:

Land your most viable coaching market.

Start fresh with a powerful mindset and approach.

Know exactly what makes your market tick.

Master your client-winning Benefit Statement.

Craft programs & products that your market will buy.

Six weeks to easier, more effective client attraction…

http://idealcoachingmarket.comEnroll now for the next workshop

How to Choose and ChampionYour Ideal Coaching Market