how to get raving fans
DESCRIPTION
Use Facebook and social media the smart user centric way.TRANSCRIPT
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THE SMART WAY TO GET
RAVING FANS
Mathieu van Steenberge10/06/2010
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90% have trust in recommendations from people they know!
Source: Nielsen Trust In Advertising Global Report July09
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You need to make a Facebook Fan Page for your business.
Now!
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Source: Latimes.com
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Source: Standaard.be
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Source: Standaard.be
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Source: DeMorgen.be
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Only make a Fan Page when you
believe that what you are doing will make a difference.
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And you have a plan.
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The plan is called customer centricity
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Be genuinely interested
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Manage expectations
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Walk in your customers
shoes.
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Track every contact
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Analyse customer problems instead of
desires.
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And you need time.
Lots of time
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Ready?
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People talk.
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3 reasons people talk
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YOU give them a REASON to talk about you!
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People talk even more on Facebook.
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Case: pizzastuntCase: Pizzastunt
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Case: Pizzastunt
• 1000 pizzas in Mechelen• 4000 unique visitors on www.pizzastunt.be• 98% loved the concept/idea • 72% were new customers that never used JE • 90% will use JE in the future • 55% talked about Just-Eat to more than 4
people/friends• 92% recommended JE to his friends
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Streets that ordered
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