challengesofdigitalisation

CHALLENGES OF

DIGITALISATION OF TELEVISION

BROADCASTING IN SLOVAKIA

CHALLENGES OF DIGITALISATION OF TELEVISION BROADCASTING IN SLOVAKIA

[email protected]

Andrej Školkay

SCHOOL OF COMMUNICATION AND MEDIA

Bratislava Slovakia


• The Key Players

• The Key Problems

• The Key Solutions


• The Key Players – I.

http://www.flickr.com/photos/madiha/27733385/


• The Key Player(s) – II. - 45.5 %


• The Key Players – III.

The Government/ParliamentThe Telecommunication Authority

The Ministry of Transport, Post and Telecommunication

The Ministry of Culture


• Motivational Role

• Administrative Role

• Financial Role


• The Key Problem:

• no demand for digital broadcasting switch either on the side of broadcasters and on the side of viewers


• Additional Problems/Consequences:

• No definite regional coordination of digital frequencies

• Changes in draft of digital law in the Parliament

• Controversial demands of private broadcasters


Slow Progress:

A) The Initial Plan: 2003 2005

B) A New Plan: 2006 2007/2008???

C) Complete Switchover: 2011? (or 2012?)


• The Key Solutions:

Subsidies for decoders of signal of public TV

in remote areas

Subsidies for private broadcasters

Subsidies for set-top boxes for poor

families


• Set-top boxes for:• Families of

pensioners, handicaped and poor families

• Families with a disabled person (ears, eyes)


SK

31.12.2011?

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