catchy developer marketing (b2d) agency. an overview of services
DESCRIPTION
Catchy is a specialist developer marketing agency. We help brands create, build and engage with app developer communities. Catchy has offices in Europe and the US and services clients globally.TRANSCRIPT
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CatchyBusiness to Developer (B2D) Marketing
The developer ecosystem, a complex cityscape.
Ecosystem Explosion
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What’s your trueacquisition cost per developer?
How many of your developer
relationsare one-night
stands?
What was the ROI from your last
developer event?
How many of your
developers are actively
developing?
Which of your developers are most valuable?
How manyof your
developersare below the app “poverty
line?”
3Catchy provides the answers
Common Developer Program Questions
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o Pipeline accelerationo Events pluso Seeded device
managemento Developer outreach
centreo Marketing calendar
managemento And more…
Strategy Delivery
Insight
o Developer journey mapping
o Pipeline pinch pointso Target developer
identificationo And more…
o Data cleansing o Survey execution and
analysiso Unified database creation
o And more…Our services are tailored to the developer ecosystem.
Global Services Portfolio/Examples
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5Shaping the marketing plan and strategy.
Overview
• Catchy helps create, build and engage your developer community, whether you’re wrestling with your existing community of thousands or just starting out with the release of your first API.
• Wherever you are in the cycle – strategy creation, campaign delivery and management, or analyzing results and data, Catchy gets results.
6Catchy unblocks the marketing gridlock.
Common Road blocks
1. The blanket term ‘Developer’ is applied to everyone
2. The short head and the long tail yield poor returns.
3. Developers sign up but don’t take next step.
1. We develop hyper segmented one to one campaigns
2. We unlock the lucrative “middle core” of professional developers
3. We accelerate the pipeline.
Block:
Catchy Solution
Effective marketing to developers.
Example: Developer Journey Mapping
Why do they want to work with you?
Why do they want to work with you?
Where do they get stuck in your
pipeline?
Where do your developers come
from?
What do they need to move them along?
How do your competitors work
with them?
Catchy answers the following questions about your developers:
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• Catchy runs a dedicated Developer Outreach Centre.
• Staffed by trained and experienced professionals who manage campaigns using multiple contact channels.
• Outbound and inbound tele-marketing, email, digital and social media.
Amplifying marketing campaigns.
Developer Outreach Centre
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• Catchy locates and unblocks pinch points in your developer flow.
• Catchy designs and executes the campaigns through our Developer Outreach Centre.
Increasing engagement and conversion.
Example: Pipeline Acceleration
• Our multi channel approach is 7x more effective than a standard mass email.
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Catchy helps deliver results from your events.
• Events Plus service
• Pre event – Target identification and attendee recruitment
• Post Event – Survey attendees, track actions and follow ups
• Generate Event ROI
Making events matter.
Example: Events Support
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• Survey results analysis
• Effective recommendations
• Target developer identification
• App and developer trend analysis
• Database management and unification
Catchy has a team of data scientists.
Getting Value from Data
12Catchy handles thousands of developers daily.
We Work at Enterprise Scale
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Offices in UK/US plus dedicated multi-lingual developer outreach centre.
Catchy knows developers.
Our Stats
Managed >50 campaigns this year
Contacted >500K
developers in the past 12
months
Managed >100
campaigns in the last year
Catchy analyzes over 1 Million app data points per month
Campaigns in >90 markets
in 6 languages
Worked with >12 platforms
Amplify your developer marketing.www.catchyagency.com
Europe/Asia: +44 (0)1225 424648
USA: +1 (650) 943 2320
Catchy
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