Amanda Holmes inherited an empire. The daughter of legendary sales guru Chet

Holmes, she wasn’t necessarily expecting to follow in his footsteps as soon as she did.

But when it came time to take over his global sales coaching business, Chet Holmes

International, she immediately set clear goals for herself:

She wanted to take a very traditional, phone-based business online.

And she wanted to create an entire marketing automation system, from the ground up.

As recently as 2012, the sales staff of Chet Holmes International generated many

of their their leads by phone. In fact, the company didn’t use e-commerce at all until

2014.

They’d done remarkably well using decades-old techniques. But Amanda knew that

if they wanted to capture the younger demographic and keep growing the business,

they’d need to modernize.

So achieve her goals, Amanda and her team rebuilt . . . well, almost everything.

To start, Amanda began working to improve their website, IT structure, operations,

and order processing. A couple of years later, Amanda’s general manager convinced

her that they should be using LeadPages®.

Once she looked into it, Amanda agreed—and she moved quickly. After just 5 months,

she her team haven’t just embraced marketing automation and rebuilt their sales

funnel. They’ve increased their sales by 1100%.

Enter LeadPages®

Once they had their tech infrastructure in place, Amanda and her team launched

a campaign to increase membership sales and test the power of going automated.

They set up an email service provider with automation capability, but beyond that the

campaign was powered almost entirely by LeadPages® tools. Amanda hoped that this

system would help her convert leads into paid members in her sleep.

Adopting LeadPages® and LeadBoxes® didn’t just make managing their sales

sequence easier. It produced some staggering conversion results.

Usually in our case studies, we pick out a couple of key performance metrics to show

you the effect LeadPages® has had on our customers’ businesses. However, Amanda

and her team have seen so much success with their marketing automation strategy

and LeadPages®, we had to reveal them all (click the clip below to play):

The core of Amanda’s campaign consisted of pages built with four different

LeadPages® templates:

• Social Proof Giveaway Page: This was the landing page that started it all.

Previously, Chet Holmes International tried to attract traffic with broad promises

of learning about sales strategy. But for this page, Amanda’s team crafted a more

targeted opt-in bribe: a series of videos teaching salespeople to “get past any

gatekeeper,” among other enticing promises. As soon as Amanda began to funnel

various traffic sources toward it, she saw results.

• Launch Funnel Template Page: When leads opted in, they’d be sent a timed

sequence of three emails, each containing a link to a video page built with this

template. These pages were mainly an attractive, convenient means of delivering

the promised lead magnets, but they did have an extra talent: share, like, and

comment functions prompted leads to spread the word via Facebook.

• Webinar 3.0 Page: When leads had completed the video sequence, they received

a final email inviting them to a sales webinar. Perhaps because they’d already seen

the value of CHI’s training techniques through the videos, a remarkable 20%

of people who received this email signed up for the webinar. (And 73% of them

showed up!)

• Smart Product Sales Page: During and after the webinar, attendees were directed

to this focused sales page offering a full year of access to CHI’s sales training

materials. How many of them bought a membership? On average, about 12%—and

more recently, Amanda’s seen sales conversion rates as high as 24%.

Check out the video for an in-depth walkthrough of Amanda’s campaign flow:

How Does This Apply to You and Your Business?

“Yes, [LeadPages®] did increase conversions. Yes, it increased our leads tenfold. But,

ultimately for me, it gives me peace of mind.” – Amanda Holmes

Few family businesses are as massive as the one Amanda Holmes took on. But she’s far

from alone in needing to bring an established company into the digital world. In getting

Chet Holmes International online and automated, she made several smart decisions

that businesses of any size would be wise to follow as they adopt new marketing

technology:

• Start simple: Amanda didn’t begin by promoting an e-commerce store for all CHI’s

products, or putting up a big video library for leads to wade through. Instead, she

thought carefully about what she needed people to do at each step of the sales

sequence, and built a targeted landing page around that one goal.

• Create content people will love: Another interesting thing happened when

Amanda put this sequence into place—she noticed that her email open rates went

up. Her theory: people were excited about receiving the lead-magnet content

they’d been promised on her landing page, and that excitement spilled over into

wanting to see what else CHI had to say.

• Measure your results: And I’m not just saying that because it makes it easier to

write a good case study. By keeping track of her conversion rates as she put each

piece of her strategy into place, Amanda was able to feel certain she was on the

right course even as she made drastic changes to her sales model. (Fortunately,

LeadPages® puts conversion rates front and center for each tool you use, so this is

easy to track!)

If you’re interested in trying some of Amanda’s strategies in your own business,

we’ve got some tools that will make that easier. Check out the four templates

Amanda used for her multi-step campaign, plus a full-resolution campaign-flow

diagram, in the “Bonus Materials” folder included with this PDF.

If you have LeadPages®, you don’t need to download these templates – they’re already available

to you inside your LeadPages® account. Just log in and you’ll see how super easy it is to customize

these pages in seconds with no technical knowledge or skills, make them mobile responsive, integrate

them with your email service provider or CRM, run A/B split tests, and publish them to Facebook,

WordPress, or your own server.

Amanda’s Campaign Flow

[Case Study] This Boosted Sales 1,100% for Chet

Holmes International

BY JOHN NYE

“I don’t know why you would create an opt-in page outside of LeadPages®. It’s just

all there for you. It’s so simple.” – Amanda Holmes

“I know that I am not relying on another person to handle all of the things going out.

It’s just automated without me.” – Amanda Holmes

http://www.howtodoublesales.com/http://www.leadpages.net/pricinghttps://youtu.be/R_3dvGmsaIMhttps://youtu.be/ZhEzvgQdDls

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