(Creative above or below the line marketing operations)

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Each week, we select and feature a media case

made to promote a creative operation or a

campaign of communication in a dedicated section

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Approximately 1.000 of the latest and greatest ads added

each month from around the globe

Analyze creative trends, view and monitor the competition,

get inspired

Creative library with 150.000 pieces of creative work (all

media types)

DECEMBER 2014

Brands

DNB Bank

Emirates NBD

Business Sectors

Banking

CSR

Media/Channels

TV

POS

This month, discover the following…

Agencies

Try/Apt

FP7

DECEMBER 2014

A bank stands out from its competitors with a special TV campaign

DNB bank has 24-hour customer service. Toreinforce this with the customer, they boughtevery single commercial break for 24 hours onNorway’s biggest commercial TV Channel, TV2.For the ads, Norwegians were invited to film andshare their best advice, whatever the topic. Theagency received 3.000 clips and showcased 2.30hours of unique user generated content. DNBBank quickly became known as the bank whereyou get good banking advice day and night.

BANKING

TV Monopoly

DECEMBER 2014

Click on image to watch the complete case

A bank stands out from its competitors with a special TV campaign

TV Monopoly

BANKING

DECEMBER 2014

Emirates NBD is a leading retail bankingfranchise in UAE. To celebrate the national dayand to make the Emirate culture moreaccessible to the UAE’s large expatriatepopulation, Emirates NBD has converted someof its ATM’s into CDM: Culture DispensingMachine. Placed in shopping malls, thesemachines offer users to learn more about atopic of the local culture: language, art, music…

A bank transforms its ATM’s into CDM’s for a corporate campaign

Culture Dispensing Machine

BANKING

DECEMBER 2014

Click on image to watch the complete case

A bank transforms its ATM’s into CDM’s for a corporate campaign

Culture Dispensing Machine

BANKING

DECEMBER 2014

Land Rover & Wetransfer have partnered tooffer Wetransfer users a native advertising:WeDefender (the encounter between one ofthe most practical tools to transfer heavy filesonline and Land Rover Defender, the vehicleto do just the same, but in real life).Wunderman has adapted wetransfer interfaceso that, when landing on WeDefender, theusers could upload and transfer their heavyfiles as if they were virtually transferred byland Rover Defender…

Holiday's season and time to send your season's greetings?

Online test for some features of the vehicles

DECEMBER 2014

Click on image to watch the complete case

Perfect combination between a website and an automotive

brand to create branded content

Online test for some features of the vehicles

AUTOMOTIVE

DECEMBER 2014

It’s always hard to have your short messagesread the right way. So, MTV mobile created afree messaging service to express what youreally feel when you write a text. Based on the8 basic human emotions, they created a newtypography = the emography. Whether you’rehappy, sad or angry, there’s a font thatmatches your feeling. Select your emography,type your text and send your message as avideo. Find the perfect tone for your wordsand add a little emotion to your shortmessages!

PERSONAL HYGIENE

The Emography Project reveals the emotion in your text messages

Express your texts!

TELECOMMUNICATIONS

DECEMBER 2014

SEE THE COMPLETE CASE

TELECOMMUNICATIONS

The Emography Project reveals the emotion in your text messages

Express your texts!

TELECOMMUNICATIONS

DECEMBER 2014

Last month showcase

(To see last month’s selection, click HERE) DECEMBER 2014

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