Video + Selfie

Brands and Movie Associations

Enlisting a comprehensive look at the brand, movie and celeb associations on VelFie The platform of choice for social media engagements

Index

1. MOVIE: #GabbarVelfie……………………………………..Slide 3 to 7

2. BRAND: #DatsunVelfie………………………………......Slide 8 to 9

3. Brand: #MothersDayVelfie ……………………………..Slide 10 to 11

4. BRAND: #BataVelfie………………………………………..Slide 12 to 13

5. CELEB: Yuvraj Singh……………………………………..….Slide 14

6. BRAND : #SnapdealVelfie…………………………………Slide 15

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1) Campaign- #GabbarVelfie contest to meet the Stars! – Akshay and Shruti

Winners of Campaign with Akshay and Shruti

#Gabbarvelfie Contest on VelFie

Campaign Tenure: 24th

April to 4th May

Total #Gabbarvelfie

generated: 21,566

Campaign generated more than 100,000 trailer views Post Login every user viewed the complete trailer of Gabbar Is Back garnering 100,000+ complete views.

Movie Gabbar Is Back ran the #GabbarVelfie contest to meet the Stars! Users created VelFies to songs and dialogues of the movie from #GabbarVelfie

soundboard 3 Lucky winners met the stars and several other participants won movie tickets

Akshay kumar promotes #GabbarVelfie on his FB, Twitter, Insta accounts

5

Contest Overview

21,566 #VelFies have been generated on Gabbar dialogues and songs.

21% of #Gabbarvelfie have been shared on Facebook, Instagram & Twitter

Most extensively used social media platform was Whatsapp followed by Facebook and Instagram

Whatsapp registered a massive 79% of #Gabbarvelfie

Contest entries

Most Popular #GabbarVelfie sound clips

Sound Clip No. of #GabbarVelFies

created

Ab Tera Kya Hoga Kalia 9775

Ab Gabbar ka PWD chalega 5098 Rishwat mat le warna

Gabbar aa jayega 2076

2) Campaign #Kuchnayashuru for Datsun, India

Campaign Tenure: 13th April to 20th

April

Total #Kuch nayashuru velfies generated: 12532

#Kuchnayashuru sound clips usage

Sound Clip No. of VelFies created

Happy Birthday to You 8771

Kare Kuch Naya Shuru 1774

Chorus Happy Birthday 1987

Actor and Singer – Ayushmann Khurrana sang commemorating Datsun’s first year in India.

#VelFie was used as the platform of choice to release and promote this song.

Comedy Collective AIB’s member- Tanmay Bhatt, makes a #KuchNayaShuru VelFie wishing friend and comedian G Khamba

Soundboard of Datsun on VelFie

3) Campaign #MothersDayVelfie for KleverKid

Top Sounds and sharing trend for #MothersDayVelfie contest

1 Mom, Mummy, Mama - Stewie

2 Mommy Mommy!! I love you

3 Happy Happy Mothers Day

Shared on Whatsapp 1517 Shared on Instagram and

Facebook 542

To celebrate Mother’s Day, KleverKid partnered with VelFie and ran a contest campaign.

The week long contest, summoned users to create and dedicate VelFies to their beloved mother’s.

Kleverkid announced 2 winners everyday and distributed Amazon vouchers worth INR 2000.

Campaign Tenure: 8th to

14th May

Total #MothersDayVel

fie generated: 2059

Kleverkid’s Mother’s Day VelFie contest flow

Mother’s Day Sound board Home Page Flow

4) #BataVelfie Contest

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Presently Bata is running the #BataVelfie contest on VelFie. Bata sound board has been created with songs and dialogues based on shoes. Users to create, tag and share #BataVelfies to win assured gift vouchers worth INR 500.

Campaign Tenure: 3rd to

13th June

Total #BataVelfies generated :

5026

On-going contest stats

#BataVelfie Homepage and Soundboard flow

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Yuvi tweets, PM re-tweets!

5) VelFie Virality: When Yuvraj Singh did a Narendra Modi on VelFie…

Open Hyperlink

6) #SnapdealVelfie Challenge Currently Snapdeal is running the #SnapdealVelfie challenge.

A dedicated sound board has been created with songs and dialogues themed with Happiness. Users to create, tag and share #SnapdealVelfies to win assured gift vouchers & 2 lucky winners to

win Nexus 5

Campaign Tenure: 17Th June to 23rd

June

Total Velfies generated :

12000

On-going contest stats

#SnapdealVelfie Homepage and Soundboard flow

THANK YOU!