case studies and top tips for using online and social marketing to increase open day attendance and...
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- Guaranteed to provide every university marketer with at least ONE piece of information that will transform your student recruitment without spending a penny - The latest best practice advice and tips on using social media from the UK’s only, purely digital, student marketing agency - Supported by recent, real world case studies from UK universitiesTRANSCRIPT
- 1. Ben BillingCommercial Directornetnatives.com/HEtwitter.com/netnativesSocial and DigitalMarketing Agency with a Purpose
2. netnatives.com/HEtwitter.com/netnatives 3. THINGS WELL COVER1. Personalising every customers experience2. Capture data everywhere & every time2. Qualifying your leads properly4. Measure and influence your recruitment marketing outcomes - ROInetnatives.com/HEtwitter.com/netnatives 4. WE PUT OUTCOMES ABOVE EVERYTHING.NOT THE PLATFORMS, NEVER THE CLICKSnetnatives.com/HEtwitter.com/netnatives 5. 5 6. Traditional Media BuyingYour Adnetnatives.com/HEtwitter.com/netnatives 7. netnatives.com/HEtwitter.com/netnatives 8. netnatives.com/HEtwitter.com/netnatives 9. 01.BEFORE THEYSEARCH02.WHEN THEYSEARCH03.AFTER THEYSEARCH04.APPLICATION08.ALUMNI07.ONBOARDING& FURTHERENGAGMENT06.LATEENROLMENT/CLEARING/ADJUSTMENT05.ENGAGEMENT&CONVERSION8 STAGESnetnatives.com/HEtwitter.com/netnatives 10. ITS JUST QUESTIONSnetnatives.com/HEtwitter.com/netnatives 11. OPEN DAYS IMPROVESTUDENT PERCEPTIONFOR 1 IN 2 STUDENTS.YouthSight | 2013netnatives.com/HEtwitter.com/netnatives 12. 740,000Open Day searchesin September 201311.2 millionOpen Day searchesAug2012 Jul-2014400,000Average Open Daysearches per monthnetnatives.com/HEtwitter.com/netnatives 13. EDINBURGH VS GLASGOW25,000 open day searchesVS30,000 open day searches(Sept-Dec 2013)110,000 university searchesVS93,000 university searches(Sept-Dec 2013)netnatives.com/HEtwitter.com/netnatives 14. WHAT ABOUT THOSE WHODONT SEARCH FOR OPENDAYS?netnatives.com/HEtwitter.com/netnatives 15. DATA IS A PRECIOUS THINGAND WILL LAST LONGER THANTHE SYSTEMS THEMSELVES.Tim Berners-Leenetnatives.com/HEtwitter.com/netnatives 16. CAPTURE DATA EVERYWHEREnetnatives.com/HEtwitter.com/netnatives 17. netnatives.com/HEtwitter.com/netnatives 18. WHATS IN IT FOR ME?netnatives.com/HEtwitter.com/netnatives 19. QUALIFYING THE STAGESnetnatives.com/HEtwitter.com/netnatives 20. KEEP WARM STRATEGIESnetnatives.com/HEtwitter.com/netnatives 21. RECYCLING OF DATAnetnatives.com/HEtwitter.com/netnatives 22. Increasein74%UGApplicaHonsIncreasein35%PGApplicaHonsRECRUITNIGERIANSTUDENTSINTHEUKFORPGRECRUITNIGERIANSTUDENTS-PG&UGCOURSESNATIVELANDINGPAGES(OPTIMISEDFORALLDEVICES)LIVEQ&A2,000SOCIALACTIONS3,500ENQUIRIESNEWFACEBOOKFANS1,244netnatives.com/HEtwitter.com/netnatives 23. TIPS & TAKEAWAYS- CAMPAIGN TO GET UNDERGRADSTO CHANGE FACEBOOK PROFILES- CAPTURE DATA EVERYWHERE- THINK ABOUT QUESTIONS(ANSWERING AND POSING)- REUSE YOUR DATA- QUALIFICATION IN COPY +TESTING- ENCOURAGE APPLICATIONSAT OPEN DAY REGISTRATIONAND USE FOR MARKETRESEARCHnetnatives.com/HEtwitter.com/netnatives 24. netnatives.com/HEtwitter.com/netnatives 25. THANK YOU FOR LISTENING.!Ben Billing |[email protected] 783 847!QUESTIONS?!netnatives.com/HEtwitter.com/netnatives