Can Alarm Clock be SMARTER?Group #3

Kim Young-HeeSeo Min-jeong

Han Da-somYou Seung-Hyup

1. Definition of Innovation2. Problem Recognition 3. Market Analysis - Competitor analysis - The size of the alarm clock market4. Conditions to make the better alarm clock5. Concept building process6. Product Introduction & Explanation7. Expected Targets8. Obstacles & Things to consider

Contents

Definition of Innovation

An innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value net-work (over a few years or decades), displacing an earlier technology. E.g. iPhone

1A series of small improvements to an existing product or product line that usually helps maintain or improve its competitive position over time. E.g. Bicycle

Incremental Innova-tion

2 Disruptive Innovation

Recognition of Problems

The alarm doesn’t have the ability to recognize whether the person felt asleep or not.

1. People fall asleep again after turning the alarm clock off.

2. Sometimes even when people wake up, alarm unnecessarily vi-brates.

With Current Alarm Clocks…

1. It rings when we are sleeping.

2. It does not ring when we wake up.

3. It will ring again even if we fall asleep after turning the clock off.

AS-IS

TO-BE

Smart enough alarm clock.

Competitor Analysis

1. Traditional Alarm Clock

1. Only one set-up time.

2. You could turn it off very easily.

3. Changing battery time to time could be annoy-ing.

2. Digital Alarm Clock

1. Various sound options. E.g. speak, laugh, sing, or play sounds from na-ture.

2. Became more accurate and sophisticated com-pared to prior alarms.

3. Extreme Alarm Clocks

However, all of the above alarm clocks failed to meet the criteria that we provided.

1. Various forms to wake people up.

E.g. math problems/ puzzles…

2. Be able to set up many time zones

Demand of the Alarm Clock“The most basic alarm clock sales increased 120% compared to last year…”

“Due to Ahn Chul-soo alarm clock, alarm clock industry’s sales increased by 150%”

Android Application

Alarm Clock Xtreme FreeRatings:Features: Various ways e.g. math prob-lemsAlarm Clock Plus★Ratings:Features: Endless alarm till user wakes upAlarmDroid★Ratings:Features:

Alarm MonsterRatings:Features: Cute animal characters Download (last 30 days)

Download (last 30 days)

Download (last 30 days)

Download (last 30 days)

Required Conditions

1) It rings when we are sleeping.2) It does not ring when we wake up.3) It will ring again even if we fall asleep after turning the

clock off.

Examples.• It will prevent you from sleeping again after turn-

ing the alarm clock off.• It would not unnecessarily ring when we are eating

or taking a shower.• Our parents will not be annoyed waking us up.

Concept Building Process

What kind of differences that occur be-tween when you’re awake and when you’re asleep?

How about Biological changes?

Raised Questions

Biological changes?

Concept Building ProcessChanges of Brain Waves - Depends on how deep you sleep, your brain waves change from alpha wave to delta waves.

1

Changes of Body Movement - You’ll automatically move your body when you lie on the bed and take a sleep.

4

Changes of Blood Pressure - Blood pressure drops when you are sleeping.

3

Changes of Body Temperature - Body temperature goes down when you fall asleep.

2

Concept Building Process EvaluationChanges of Brain Waves 1) Wearing head bands → Inconve-nient

1

Changes of Body Movement 1) Installing Camera on the wall → Inconvenient, Uncomfort-able b) Inaccurate E.g. When you are taking a shower.

4

Changes of Blood Pressure 1) Wearing arm bands → Inconve-nient

3

Changes of Body Temperature 1) Using Infrared sensor → Expen-sive 2) Gradual change of the tempera-ture → Difficulty in measure-ment

2

Concept Building Process Evaluation

Brain Wave

Body Tem-perature

BodyMovement

Blood Pres-sure

• Inconvenient• Expensive• No significant

change• No dramatic

change

NOT FEASI-

BLE

Change Our Thinking?

Then Why does it have to be

Biological Changes?

Introduction of the Product

Concept

It doesn’t have to be a change in our body, but it just needs to be ANY changes.

1) Easy to measure2) Economical3) Significant difference between sleeping & waking

up

Pres-sure

Prototype

1. Uninstalling should be hard If it could be uninstalled with ease, it would also be easy to turn off the alarm.

2. Aesthetic purpose If the product can be seen, it might hurt the aesthetic design of a bed or other sleeping gears.

• Mat-style design • Placed between a bed frame and a

mattress.

Location

Reasons

Functions and Design

1. Senses pressure2. Settings can be done with remote con-

troller; Active time zone, threshold, and alarm volume can be set.

3. Alarm bell rings when there is a pres-sure above the threshold during the ac-tive time zone .

4. Remote controller is not supposed to work during the active time zone.

1. A mat-style design.2. Pressure sensing points placed on the

mat.3. The mat and remote controller is con-

nected.4. Buzzer embedded in the remote con-

troller.5. Designed to use battery as the power

source.

Time Weight Vol.

Functions

Design

Details of Functions

Active time zone? - Users set active time zone. E.g. 7:00-8:30 am - Alarm clock works only during the active time

Remote controller lock? - The purpose of the product is to wake you up “for real”. - You cannot change the time settings during the ATZ, in order to prevent you from falling asleep again. - You must wake up to turn off the alarm.

Settings for threshold - Only above certain weight, the alarm will work. - If there is no proper threshold, alarm will not stop and keep go on and on (False alarm). - If the threshold is too high, alarm will never work even if you are still sleep-ing on the bed (Miss).

AC-TIVE

65Kg5Kg

thresh-old

0Kg 10Kg

80Kg

False alarm

O Miss

The algorithm of the alarm clock

Start

Active time zone?

Alarm bell rings

Alarm bell does not ringRemote controller lock

Pressure over

threshold?

No

No

Yes

Yes

Remote controller un-lock

1. Those who have difficulties in waking up in the morning.2. Those who use his/her bed alone.3. Those who have no reluctance to use new kinds of products.

Targets

Prerequi-sites

Targets

1. Workaholics & Busy students 2. Parents who have difficulties wak-

ing up their children.

• Features

- People who are too busy to sleep enough. E.g. Yonsei Univ senior students - Oversleep could be a fatal mistake.

• Benefits

- There will be 0% possibility to oversleep with our product.

Target 1 – Busy People with ambition

• Features

- Parents who have problem in wak-ing up their children. E.g. Parents of the high school 3rd grade student - For students who studied hard even till late night, it is hard to wake up in the morning. Therefore, parents have difficulty in waking up their children.

• Benefits

- Parents would not need to wake up their children More sleep in the morning - Children would have good sleep habit by themselves

Target 2 – Parents with adolescent children

Things to consider

Technology perspective - We could think more about which material to use for the alarm mat and the price range.

1

2 User perspective: - Will there be enough demand for this kind of ex-treme alarm We could target niche market.

• Toughest alarm in the world.

The Toughest Alarm In The World

Thank You