call for entries red dot award: product design 2013

Call for entriesred dot award: product design 2013

In search of excellence

product design

2 3red dot award: product design 2013 Call for entries

It may be a little way off yet but I am already look-ing forward to writing in the spring of 2013 to those responsible for the best products of the year and tell-ing them: You are winner of the red dot design award! Because I have known for more than 20 years now just what our competition means to the designers and entrepreneurs and how enthusiastically they commu-nicate their success and will celebrate it at our awards ceremony. And with good reason. You and your winning products will be presented extensively – in our yearbooks, at our exhibitions and not least in the media. The main public and private television broadcasters and magazines in Germany as well as numerous international print and online media reported widely on the “red dot award: product design” winners and awards ceremony in 2012.

Welcome to the world of design

But the red dot label is not just a marketing tool. It de-fines, recognises and differentiates the best products of the year as evaluated by a jury with a reputation and a level of internationality that is second to none. If you want to prove the quality of your new products, then you need to convince our jury. Measure yourself in an international comparison and take part in the “red dot award: product design 2013”. I wish you the very best of luck!

Yours sincerely,

Prof. Dr. Peter ZecInitiator and CEO of the red dot design award

red dot award: product design 2013 Call for entries 54

World of red dot

ArgentinaAustraliaAustriaAzerbaijanBelarusBelgiumBosnia-HerzegovinaBrazilBulgariaCanadaChileChinaColumbiaCroatiaCyprusCzech RepublicDenmarkEstonia

FinlandFranceGermanyGreat BritainGreeceHong KongHungaryIcelandIndiaIndonesiaIranIrelandIsraelItalyJapanJordanLatviaLebanon

LiechtensteinLithuaniaLuxembourgMalaysiaMaltaMexicoMontenegroNetherlandsNew ZealandNorwayPeruPolandPortugalPuerto RicoRomaniaRussian FederationSerbiaSingapore

SlovakiaSloveniaSouth AfricaSouth KoreaSpainSri LankaSwedenSwitzerlandTaiwanThailandTurkeyUkraineUnited Arab EmiratesUruguayUSA

Participating countries in the red dot design award 2012

Essen, Germany

red dot design museum

see page 16

Singapore

red dot design museum

see page 18

With its origins dating back until 1955, the red dot design award ranks among the largest and most renowned competitions in the world today. In 2012 alone, it received more than 15,000 applications from 70 nations. Thus, red dot documents the most remarkable trends and best designs in the world in three disciplines today: from product- to communication design to concepts. The internationally ac-cepted seal is reserved exclusively for the competition’s winners. An advantage that has to be secured!


red dot design rankingExceptional design competence and economic success go hand in hand. A successful participation in the “red dot award: product design” increases the visibility of the participating designers and the awarded products as well as the design value of the distinguished companies.

Each “red dot” award is included in the calculations performed by the red dot institute. Here, red dot design rankings are calculated and published on request. They are received with great interest by competition participants and the media alike.

For the clients, changes in the ranking provide a cause to check their strategic orientation and to re-evaluate their own business figures. Those who score well in the ranking of one of the largest and most renowned design competitions prove themselves, the employees and also the competitors the importance of first-class product design.

Qualifying by selecting and presentingThis formula is the leitmotif in the red dot world. Itemised, it means: An independent expert jury selects products of highest design quality and awards these with the red dot. The so selected is presented to a broad public via different channels. This way, the laureates as well as the consumers get qualified.

by selectingqualifying and presenting

A closer look at design-focused brands

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The product categories 2013

The distinctions of the “red dot award: product design”

From fashion and accessories to world-scale plants to vehicles, electronics and furniture – the entire range of product design and architecture is represented in 19 categories. The novelties submitted are assessed in each single category by internationally renowned experts. The results of the judging process thus reflect the future of the respective industry and create trends and direction for manufacturers, designers and consumers around the world. They serve as a benchmark and emphasise the link between a sustainable design policy and economic success.

04 Tableware and decoration03 Kitchens02 Households 01 Living rooms and bedrooms

12 Architecture and urban design11 Interior design10 Watches and jewellery09 Fashion, lifestyle and accessories

08 Outdoor, leisure and sports07 Gardens06 Lighting and lamps05 Bathrooms, spas and air conditioning

16 Automotive and transportation15 Life science and medicine14 Industry and crafts13 Offices

19 Computers and information technology18 Communications17 Entertainment technology and cameras

red dot: best of the bestThe “red dot: best of the best” is awarded for ground-breaking designs. Only the outstanding products of a category receive this highest distinction of the compe-tition. In 2012, 1.3% of all submissions to the “red dot award: product design” were honoured with the “red dot: best of the best”.

red dotThe red dot is the renowned distinction for high design quality. A jury of international experts awards the cov-eted quality seal only to products which set themselves apart significantly from comparable products thanks to their excellent design.

honourable mentionThe red dot jurors recognise particularly well-executed aspects of design works with the “honourable men-tion”. Products which convince them with thought-out detail solutions are honoured with this special award.

red dot: design team of the yearSince 1991, a very special appreciation has been award-ed: With the title of honour “red dot: design team of the year”, the achievements of one design team that shapes markets around the world through consistently innova-tive design performance has been rewarded annually. In recent years, such renowned companies as Apple, Nokia, Pininfarina, BMW, Bose, Tupperware, Grohe or – current-ly – Porsche have lined up in the hall of fame of design.


Adjudication criteria

Degree of innovation

Functionality

Formal quality

Ergonomics

Durability

Symbolic and emotional content

Product periphery

Self-explanatory quality

Ecological compatibility

The jury of the “red dot award: product design” The jury is the heart of the “red dot award: product design”, because the renowned specialists from all over the world guarantee with their expertise the high quality level of the competiton as well as the expressiveness of the red dot seal. The composition changes from year to year, whereby the jury members always pledge to a “Code of Honour” and are excluded from taking part in the competition. In addition, to avoid conflicts of interest, the jurors may generally not be employees of the manufacturing industry.

In a several days lasting process, the international luminaries test, discuss and evaluate each single submis-sion of the many thousands live and on-site – a logistic feat, as there is no preselection. The procedure fol-lows a canon of adjudication criteria which is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements. These criteria provide a guiding framework, which is filled in individually by each juror: due to their different backgrounds, the jurors consciously also assess the special intercultural aspects of design.

Fair and independent

12 131312

This stage belongs to the best: Once a year, designers, CEOs, media and marketing managers cheer for the most successful awardees in the competition.

red dot gala

In the spotlight: Over 1,200 guests from all

over the world follow the awards ceremony

at the Aalto-Theater.

Call for entriesred dot award: product design 2013

14 15red dot award: product design 2013 Call for entries 1514

During the glamorous red dot gala at the Aalto-Theater, the opera house in Essen, Germany, the laure-ates of the “red dot: best of the best” are in the spot-light on stage: they receive both recognition from the international design scene and, with their trophy and certificate, the deserved reward for excellent design achievements. Further highlights of the event are the awarding of the honorary title “red dot: design team of the year” with the traditional presentation of the challenge cup “Radius” as well as a top-quality cul-tural entertainment, among others by the Aalto Ballett Theater Essen. With more than 1,200 guests from all continents of the world, the festive awards ceremony also features an extraordinary networking character:

design stars and experts, politicians, CEOs and mar-keting decision-makers as well as representatives of the international media come together to celebrate the winners of the “red dot award: product design” on this special evening. Subsequently to the awards show in the Aalto-Theater, they also meet at the Designers’ Night. In the exceptional scenery of the legendary red dot design museum, they celebrate the successes of the year until the wee hours. The glittering party also marks the launch of the exclusive winners’ special exhibition: Over a period of four weeks, the awarded products of the “red dot award: product design 2013” will be presented to a broad public. The red dot gala takes place on 1 July 2013.

Success needs to be celebrated…

red dot award: product design 2013

… at the red dot gala…

… and the Designers’ Night!

Call for entries


With more than 2,000 exhibits from 50 nations, the red dot design museum houses the world’s largest presentation of contemporary design. Every year, about 180,000 guests visit the exhibition, which has its origins in the “Ständige Schau Industrieform” of 1955. The house, which is located in the former boiler house of UNESCO world cultural heritage Zeche Zollverein, was rebuilt by Brit-ish star architect Lord Norman Foster specifically for the purpose of a museum. Today, the red dot design museum presents latest product culture in the midst of old industrial culture on an area of approximately 4,000 square metres: an impressive setting in which all prize-winning products of the “red dot award: product design” are presented for at least one year.

red dot design museum in Germany

The red dot design museum is located on the grounds of UNESCO world heritage Zollverein in Essen, Germany.

Cathedral of industrial cultureOnly the top-products of the year are presented in the world’s biggest exhibition of contemporary design.


Creative centre in the heart of AsiaThe Asian region offers a large number of future markets, is pulsating with energy and has a huge reservoir of creativity and innovative ideas. The red dot design museum in Singapore was opened in November 2005 in order to offer the design scene and its creative works an exclusive exhibi-tion location. The museum is situated in the red dot traffic, an impressive colonial-style build-ing that is painted bright red and is seen as Singapore’s present-day creative centre. Its unique architecture also makes it one of Singapore’s most fascinating event locations, which regularly hosts design conferences, events and spectacular parties for the creative industry.

Proud winners in the red dot design museum Singapore.

red dot design museum in Singapore


A red dot is not only a recognition for a lot of hard work, but also a superb marketing tool which is re-served exclusively for the competition winners. Al-ready at first glance, the usage of the internationally known and highly esteemed label generates the most attention possible thanks to its striking appearance.

Winners’ privileges

red dot label

Whether it is utilised on the packaging, in advertising campaigns, on websites or in TV commercials: the red dot guarantees a high level of recognition worldwide. This contributes to raising the level of awareness of a product immensely and ensuring that a brand is asso-ciated with excellent design quality in the long term.

Reserved for red dot winners:

The label for excellence in design

Communicating successThe recognition of a product with a red dot enables winners to be part of theinternational red dot community and opens the gates to an international network.


The most important reference work and must-have is the annually published red dot design yearbook which documents the trends in product design. The worldwide distributed volumes “living” and “doing” present the award-winning works, but also interesting background

red dotdesign yearbookred dot edition

The publications of the red dot edition, the specialist publisher in the field of design,

are highly esteemed by starters and professionals alike.

information as well as detailed portraits of the design-ers. Companies, journalists, architects, planners and de-signers from all over the world use the yearbooks for their day-to-day work and keep them over the years as collectors’ items and almanacs of contemporary design.

22 red dot award: product design 2013


red dot online

red dot also informs online about the competition’s winners, trends and news from the world of design. For business, the media and consumers, the website www.red-dot.de serves as one of the most important contact points and research tools for contemporary design.

Besides the presentation of the award-winning works in the online exhibition, the red dot design store turns out to be an excellent distribution channel. Also in social networks such as Facebook and in the red dot newsletter, ten-thousands of design fans are in-formed constantly about the laureates.

PR and press

Successes need to be communicated: Besides the lau-reates’ own PR campaigns, red dot guarantees a com-petent PR work and thus continuous presence of its laureates in the national and international media. Press releases to the daily press as well as to specialist and general press ensure maximum visibility. In addition, winners benefi t from worldwide media partnerships,

such as those with the Japanese AXIS Magazine, the Australian Curve as well as various international de-sign portals like Yanko Design or Design42Day and the German business magazine WirtschaftsWoche. Regular specials in these publications inform about outstand-ing products before design-interested readers from around the world.


In order to carry the idea of design around the globe, red dot goes on tour again and again. In its luggage is always a selection of prize-winning products. In recent years, some of the stops were Tokyo, Moscow, Seoul, Kortrijk, Sydney, Prague, Xiamen and Hong Kong. The special- and travelling exhibitions provide the competition’s winners with extraordinary stages for present-ing their creative know-how in the most promising growth markets of the future. For years, red dot is successfully pursuing the goal to expand contacts in the most exciting economic zones continuously and to foster the communication between international design studios, the media and companies for the laureates’ benefit.

red dot on tour

28 red dot award: product design 2013

Eligibility to participate

Manufacturers and designers from around

the world, whose products are being fabri-

cated in an industrial production process,

are invited to participate in the “red dot

award: product design 2013”.

The products must have been launched on

the market after 1 January 2011 and need

to go into production before 1 July 2013.

Non-industrial unique items are barred

from participating in the “red dot award:

product design”. Every participant of the

“red dot award: product design” can submit

as many products as they want to.

Product categories

01 Living rooms and bedrooms

02 Households

03 Kitchens

04 Tableware and decoration

05 Bathrooms, spas and air conditioning

06 Lighting and lamps

07 Gardens

08 Outdoor, leisure and sports

09 Fashion, lifestyle and accessories

10 Watches and jewellery

11 Interior design

12 Architecture and urban design

13 Offices

14 Industry and crafts

15 Life science and medicine

16 Automotive and transportation

17 Entertainment technology and cameras

18 Communications

19 Computers and information technology

Registration

Find further information on the “red dot

award: product design” as well as on the

participation and the competition’s terms

and conditions at

www.red-dot.de/pd

Registration fee:

Early Bird: 220 euros

Regular: 260 euros

Latecomers: 290 euros

These prices are net of statutory VAT.

The registration fee includes the basic

presentation for judging. The products

will be evaluated at the same time and

on-site.

Dates

Registration through:

Early Bird: 7 December 2012

Regular: 18 January 2013

Latecomers: 6 February 2013

Judging: February 2013

Notification of the results of the

judging process will be given at

the beginning of March 2013.

Awards ceremony:

1 July 2013

Special exhibition:

2 July 2013 – 28 July 2013

Permanent exhibition:

from 30 July 2013

Online exhibition:

from 1 July 2013

red dot design yearbook:

from 1 July 2013

Registration

For questions regarding the registration

and the competition, please contact

the red dot team:

Phone +49 (0)201 30 10 4-27

Fax +49 (0)201 30 10 4-40

E-mail [email protected]

www.red-dot.de/pd

product design

call for entries red dot award: product design 2013

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