call for entries red dot award: product design 2013

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  • Call for entriesred dot award: product design 2013

    In search of excellence

    product design

  • 2 3red dot award: product design 2013 Call for entries

    It may be a little way off yet but I am already look-ing forward to writing in the spring of 2013 to those responsible for the best products of the year and tell-ing them: You are winner of the red dot design award! Because I have known for more than 20 years now just what our competition means to the designers and entrepreneurs and how enthusiastically they commu-nicate their success and will celebrate it at our awards ceremony. And with good reason. You and your winning products will be presented extensively in our yearbooks, at our exhibitions and not least in the media. The main public and private television broadcasters and magazines in Germany as well as numerous international print and online media reported widely on the red dot award: product design winners and awards ceremony in 2012.

    Welcome to the world of design

    But the red dot label is not just a marketing tool. It de-fines, recognises and differentiates the best products of the year as evaluated by a jury with a reputation and a level of internationality that is second to none. If you want to prove the quality of your new products, then you need to convince our jury. Measure yourself in an international comparison and take part in the red dot award: product design 2013. I wish you the very best of luck!

    Yours sincerely,

    Prof. Dr. Peter ZecInitiator and CEO of the red dot design award

  • red dot award: product design 2013 Call for entries 54

    World of red dot

    ArgentinaAustraliaAustriaAzerbaijanBelarusBelgiumBosnia-HerzegovinaBrazilBulgariaCanadaChileChinaColumbiaCroatiaCyprusCzech RepublicDenmarkEstonia

    FinlandFranceGermanyGreat BritainGreeceHong KongHungaryIcelandIndiaIndonesiaIranIrelandIsraelItalyJapanJordanLatviaLebanon

    LiechtensteinLithuaniaLuxembourgMalaysiaMaltaMexicoMontenegroNetherlandsNew ZealandNorwayPeruPolandPortugalPuerto RicoRomaniaRussian FederationSerbiaSingapore

    SlovakiaSloveniaSouth AfricaSouth KoreaSpainSri LankaSwedenSwitzerlandTaiwanThailandTurkeyUkraineUnited Arab EmiratesUruguayUSA

    Participating countries in the red dot design award 2012

    Essen, Germanyred dot design museumsee page 16

    Singaporered dot design museumsee page 18

    With its origins dating back until 1955, the red dot design award ranks among the largest and most renowned competitions in the world today. In 2012 alone, it received more than 15,000 applications from 70 nations. Thus, red dot documents the most remarkable trends and best designs in the world in three disciplines today: from product- to communication design to concepts. The internationally ac-cepted seal is reserved exclusively for the competitions winners. An advantage that has to be secured!

  • 6 7red dot award: product design 2013 Call for entries

    red dot design rankingExceptional design competence and economic success go hand in hand. A successful participation in the red dot award: product design increases the visibility of the participating designers and the awarded products as well as the design value of the distinguished companies.

    Each red dot award is included in the calculations performed by the red dot institute. Here, red dot design rankings are calculated and published on request. They are received with great interest by competition participants and the media alike.

    For the clients, changes in the ranking provide a cause to check their strategic orientation and to re-evaluate their own business figures. Those who score well in the ranking of one of the largest and most renowned design competitions prove themselves, the employees and also the competitors the importance of first-class product design.

    Qualifying by selecting and presentingThis formula is the leitmotif in the red dot world. Itemised, it means: An independent expert jury selects products of highest design quality and awards these with the red dot. The so selected is presented to a broad public via different channels. This way, the laureates as well as the consumers get qualified.

    by selectingqualifying and presenting

    A closer look at design-focused brands


  • 8 9red dot award: product design 2013 Call for entries

    The product categories 2013

    The distinctions of the red dot award: product design

    From fashion and accessories to world-scale plants to vehicles, electronics and furniture the entire range of product design and architecture is represented in 19 categories. The novelties submitted are assessed in each single category by internationally renowned experts. The results of the judging process thus reflect the future of the respective industry and create trends and direction for manufacturers, designers and consumers around the world. They serve as a benchmark and emphasise the link between a sustainable design policy and economic success.

    04 Tableware and decoration03 Kitchens02 Households 01 Living rooms and bedrooms

    12 Architecture and urban design11 Interior design10 Watches and jewellery09 Fashion, lifestyle and accessories

    08 Outdoor, leisure and sports07 Gardens06 Lighting and lamps05 Bathrooms, spas and air conditioning

    16 Automotive and transportation15 Life science and medicine14 Industry and crafts13 Offices

    19 Computers and information technology18 Communications17 Entertainment technology and cameras

    red dot: best of the bestThe red dot: best of the best is awarded for ground-breaking designs. Only the outstanding products of a category receive this highest distinction of the compe-tition. In 2012, 1.3% of all submissions to the red dot award: product design were honoured with the red dot: best of the best.

    red dotThe red dot is the renowned distinction for high design quality. A jury of international experts awards the cov-eted quality seal only to products which set themselves apart significantly from comparable products thanks to their excellent design.

    honourable mentionThe red dot jurors recognise particularly well-executed aspects of design works with the honourable men-tion. Products which convince them with thought-out detail solutions are honoured with this special award.

    red dot: design team of the yearSince 1991, a very special appreciation has been award-ed: With the title of honour red dot: design team of the year, the achievements of one design team that shapes markets around the world through consistently innova-tive design performance has been rewarded annually. In recent years, such renowned companies as Apple, Nokia, Pininfarina, BMW, Bose, Tupperware, Grohe or current-ly Porsche have lined up in the hall of fame of design.

  • 10 11red dot award: product design 2013 Call for entries

    Adjudication criteriaDegree of innovationFunctionalityFormal qualityErgonomicsDurabilitySymbolic and emotional contentProduct peripherySelf-explanatory quality Ecological compatibility

    The jury of the red dot award: product design The jury is the heart of the red dot award: product design, because the renowned specialists from all over the world guarantee with their expertise the high quality level of the competiton as well as the expressiveness of the red dot seal. The composition changes from year to year, whereby the jury members always pledge to a Code of Honour and are excluded from taking part in the competition. In addition, to avoid conflicts of interest, the jurors may generally not be employees of the manufacturing industry.

    In a several days lasting process, the international luminaries test, discuss and evaluate each single submis-sion of the many thousands live and on-site a logistic feat, as there is no preselection. The procedure fol-lows a canon of adjudication criteria which is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements. These criteria provide a guiding framework, which is filled in individually by each juror: due to their different backgrounds, the jurors consciously also assess the special intercultural aspects of design.

    Fair and independent

  • 12 131312

    This stage belongs to the best: Once a year, designers, CEOs, media and marketing managers cheer for the most successful awardees in the competition.

    red dot gala

    In the spotlight: Over 1,200 guests from all over the world follow the awards ceremonyat the Aalto-Theater.

    Call for entriesred dot award: product design 2013

  • 14 15red dot award: product design 2013 Call for entries 1514

    During the glamorous red dot gala at the Aalto-Theater, the opera house in Essen, Germany, the laure-ates of the red dot: best of the best are in the spot-light on stage: they receive both recognition from the international design scene and, with their trophy and certificate, the deserved reward for excellent design achievements. Further highlights of the event are the awarding of the honorary title red dot: design team of the year with the traditional presentation of the challenge cup Radius as well as a top-quality cul-tural entertainment, among others by the Aalto Ballett Theater Essen. With more than 1,200 guests from all continents of the world, the festive awards ceremony also features an extraordinary networking character:

    design stars and experts, politicians, CEOs and mar-keting decision-makers as well as representatives of the international media come together to celebrate the winners of the red dot award: product design on this special evening. Subsequently to the awards show in the Aalto-Theater, they also meet at the Designers Night. In the exceptional scenery of the legendary red dot design museum, they celebrate the successes of the year unti


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