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TRANSCRIPT
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GreenChoiceAustin Energy’s Renewable
Energy Program
Mark KapnerLocal Renewables 2007
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Austin Energy
Municipally-owned electric utility
Serves more than 700,000 population
Area > 1000 sq km
Austin
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Customers
26% of energy sold to residential
70% to commercial
4% to municipal
R Generating Sources
3 gas and oil-fired plants 1670 MW1 coal-fired plant 570 MW1 nuclear plant 400 MWPurchase 212 MW of windPurchase 11 MW landfill methane
powerPurchase 1 MW of Hydro
R Conventional Generation Mix
by MWH
Coal 34%Nuclear 30%Gas 30 %
Renewables 6%
R GreenChoiceBackground
Austin’s Strategic Goal: 20% of energy from renewables by 2020
By enrolling, customer causes change in AE’s generation mix
Customer benefits from the price stability inherent in renewable energy
GreenChoice price linked to actual cost of renewable energy
TM
R GreenChoice Renewable
Sources Wind 79% Landfill methane
(17 % of MWH) Photovoltaics and Hydro
(4% 0f MWH)
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R WindPros and Cons
Least expensive (per kWh) Little firm capacity Transmission
adequacy risk Public acceptance-
fairly high
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70
597
964
320
245
484
40
Wind Capacity in MW, end of 2006
R Landfill MethanePros and Cons
40% more expensive than wind energy
Very high firm capacity
Public acceptance- moderate
R Tessman Road Landfill Methane
Power Plant
R Solar Photovoltaics
Most expensive (about 7 times cost of wind)
Fairly high firm capacity
Public acceptance -extremely high
R How GreenChoice Works
All customers eligible Commercial customers contract for min 5
years Subscribers pay a fixed GreenChoice
charge in place of a fuel charge that fluctuates depending on market prices of coal and gas; price lock for as long as 10 years
Green Choice charge = 3.50 cents per kWh
Fuel Charge is currently 3.35 cents per kWh
Commercial customers receive recognition proportional to level of participation
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R Austin Energy Electric Bill
Base Rate 6.44 cents x kWh plus
Fuel charge = $0.033 x kWh or GreenChoice charge = $0.035 x
kWh
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Jan 2000 - Jan 2016
Fuel ChargeGC Batch 1 ChargeGC Batch 2 ChargeGC Batch 3 ChargeGC Batch 4 Charge
Comparison to Fuel Charge
Premium or Discount?
1
23
4
Batch #
R Promotion and Marketing
Stories in utility bill inserts Ads in local newspapers Billboards Customized presentations to
businesses Speaking engagements Letter from environmental groups
to their mailing list TV commercials
R Corporate Champions (use > 700,000 kWh
per year) 3M Corporation
823 CongressAdvanced Micro Devices (AMD)Ambion, Inc.Apple ComputerBAE SystemsBLOCKBUSTERFisher-Rosemount SystemsFour Seasons Hotel AustinG S D & MGinny's + MeritGraeber, Simmons & CowanGreenwood TowersHabitat Suites HotelHeart Hospital of AustinHyatt Regency AustinIBM
Iron CactusKinko's La Quinta Inn & SuitesLBJS Broadcasting CompanyLive Oak DevelopmentMaudie's CafePier 1 ImportsSamsung Austin SemiconductorSolectron TexasState Farm InsuranceTexas Commission on Environmental QualityTexas Governor's MansionThe Rebekah Baines Johnson CenterTokyo Electron America
R Corporate Champion Ad Package
TV ad – features company logo Billboards List names twice per year in three
newspapers Company logo in EnergyPlus
customer newsletter GreenChoice logo available for
company’s use in its advertising
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Status (end of Nov, 2006)
GreenChoice launched mid-Jan 2000 Began billing April 2001 Over 10,000 residential customers
enrolled 44 large commercial subscribers 348 small businesses Green Energy = 650 million kWh/yr.
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