O B J E C T I V E

N O D I P I N S P E E D O F S E R V I C E

W I T H E M V T R A N S A C T I O N S

As the Jacksonville Jaguars’ home stadium, TIAA Bank Field (TIAA) desired to accelerate their food and beverage service, while also taking the next step in security — installing a P2PE-validated solution that accepts EMV transactions.

On top of maximizing revenue potential, TIAA also needed to streamline their concessions, suites, and in-seat service operations. Reliable reporting and timely access to data were requirements for gaining insights to inform future innovation opportunities.

S O L U T I O N

TIAA Bank Field Maximizes Food & Beverage Revenue by Processing 22% More Transactions

S U C C E S S S T O RY

Bypass enabled TIAA to combine all food and beverage sectors of the venue under one partner. After clear goals and deliverable dates were established, the installation phase included over 550 terminals across concessions, suites, and in-seat solutions.

Utilizing Bypass’s full P2PE encryption technology was key to improving service speed without sacrificing security. TIAA had previously been hesitant to accept EMV or mobile wallet payments due to slow transaction speeds, but Bypass’s unique partnership with First Data and Clover provided the assurance needed to move forward.

Bypass’s full-featured, back-of-house system produced accurate reporting and reconciliation, which streamlined workflows. Bypass was also able to handle custom integrations, such as a partnership with Ticketmaster to accept tickets with stored value.

22%

SPEED + SECURITY

AT A G L A N C E

O B J E C T I V EGrow food and beverage operations with upgraded security and allow future POS innovation opportunities.

S O L U T I O NUtilized Bypass’s POS & Management System across the venue in all areas of food & beverage service.

R E S U LT SProduced more transactions during high demand periods and streamlined reporting and system management.

M O R E T R A N S A C T I O N S D U R I N G P E A K P E R I O D S

The TIAA and Bypass partnership delivered accelerated revenue across all food and beverage categories and streamlined venue management.

After Bypass’s implementation, transaction counts were compared to the previous system on both standard POS systems and once EMV payments were accepted.

When comparing Bypass’s performance to TIAA’s previous provider, Bypass delivered significantly more orders during peak hours of service. Peak load transaction count increased by 22%*, as speed translated to more revenue for TIAA.

Furthermore, even after EMV payment technology was deployed, transaction speed was held generally constant (only up 3%), despite the leap in security.

Bypass was able to synchronize data into digestible reporting, ready to be consumed by teams located in and out of the venue.

Like the transition to EMV, Bypass’s fast development cycles successfully positioned TIAA to evolve to the needs of the market and to easily innovate as the business continued to grow.

““Bypass has been a fantastic update to operations at TIAA Bank field - delivering a seamless implementation, superior peak-load stability, and reliable reporting.”

Chris Angne Vice President Operational Systems and Standards Delaware North Sportservice

R E S U LT S

TIAA Bank Field is home to the Jacksonvil le Jaguars, located in downtown Jacksonville. The 22-year history of the venue includes advanced technology enhancements, the world’s largest video boards, and premium club experiences. Concessions and suites are operated by Delaware North Sportservice. TIAA Bank Field continues to expand with a new adjacent amphitheater and a covered flex field.

Bypass brings the innovation and sophistication of e-commerce to the physical world. Bypass’s POS and Management System combines point-of-sale, labor, inventory, gift, loyalty, mobile, online and RMS together to accelerate revenue, streamline management and enhance guest experiences.

A C C E L E R AT E D R E V E N U E

S T R E A M L I N E D M A N A G E M E N T

www.bypassmobile.com | learnmore@bypassmobile.com | 512.291.6192 x2

*Transaction data between systems was analyzed holding seasonality, game attendance, and weather constant.

E N H A N C E D S E C U R I T Y

“ T H E J A G U A R S P R I D E O U R S E LV E S I N M A K I N G T H E G A M E D AY FA N E X P E R I E N C E E F F I C I E N T A N D S E A M L E S S AT T I A A B A N K F I E L D . T H E B Y PA S S P O S A N D M A N A G E M E N T S Y S T E M C O N T R I B U T E S T O T H AT G O A L B Y E N S U I N G W E ’ R E R E A D Y F O R T H E N E X T I N N O VAT I O N I N C O N C E S S I O N S S O L U T I O N S . ”

L A R RY W I L S O N , V P O F FA C I L I T Y O P E R AT I O N S , J A G U A R S