by andrei broder, ibm research 1 a taxonomy of web search presented by o onur Özbek o mirun akyüz
Post on 20-Dec-2015
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by Andrei Broder , IBM Research
1
A Taxonomy of Web Search
Presented By
oOnur Özbek
oMirun Akyüz
2
Introduction
Informational queries: “the perceived need for information that
leads to someone using an information retrieval system in the first place”
Other types of queries: Navigational Transactional
A taxonomy of web searches
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The Classic Model
Fig. 1: The classic model for IR, augmented for the web.
User has a task
Verbalizes information need
Verbal form is ransformed into a query
Search engine returns a selection from the corpus based on the query
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A Taxonomoy of Web Searches 3 classes of web queries:
Navigational Reach a particular URL
Informational Find information
Transactional Perform a web-based activity
No certain way to infer intent from a query
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A Taxonomoy of Web Searches Navigational queries:
Web site previously-visited or assumed to exist eg. türk hava yolları
http://www.turkishairlines.com
Also known as “known item” search Usually one right result
eg. sony http://www.sony.com (Sony USA) http://www.sony.co.uk (Sony UK) http://www.sony.net (Sony Global)
Hub results less preferrable
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A Taxonomoy of Web Searches Informational queries:
Information available in a static form Reading as the only further user
interaction: Classic IR Can be extremely wide:
eg. cars Or narrow:
eg. Volkswagen Beetle For 15% of searches, a hub target desired
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A Taxonomoy of Web Searches Transactional queries:
Further interaction with the websites in results: Shopping Web-mediated services File download (images, songs, videos, etc.) Access to a certain DB (eg. Yellow Pages)
Difficult to evaluate Possibly limited by binary judgement External factors (eg. price) not available to
the search engine
Statistics
User survey Random users with %10 response (3190
people) Survey questions:
Navigation/Non-navigation ->
(24.5%)
Transactional
/Information queries->
(23.8%)
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Statistics
Log Analysis Queries : transactional, navigational,
informational English queries
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Evolution of Search Engines
First generation: (Informational) on-page data (text and formatting) Second generation:(informational &
navigational) off-page, web-specific data:
link analysis, anchor-text, click-through data Third generation: (informational, navigational,
transactional) blend data from multiple sources :
Query: “San Francisco” -> semantic analysis, context determination,
dynamic data base selection
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Conclusion
Understanding of Taxonomy
Informational and Navigational queries
Transactional queries
(semantic analyses, blending external data bases)
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A Taxonomy of Web Search
By Onur Özbek & Mirun Akyuz
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