MARKET RESEARCH

This is very important aspect before starting any new business. Research tells us

how we should carry out the business. It will help us to be on track.

Therefore we also went for research to see our business possibilities. For this we went for Primary Primary Data CollectionData Collection as it is more reliable than secondary data. Face to face interaction inside the School and outside general public. Also in Habib,Holika,Matix to see the competitiveness.

QuestionnaireQuestionnaire

Que.1 Are you satisfied by the services provided by the HOLIKA ?

Que.2 Is there requirement of any other spa or hair world ?

Que.1 Are you satisfied by the services provided by the Boys Holika saloon ?

20%20%

72%72%

8%8%

Que.2 Is there requirement of any other spa or hair world ?

76%76%

20%20%

4%4%

Fig.2Fig.2

Economics

Current demand: Our research supports our target customers because more than 60%

really wants what we are going to provide.

Growth potential and opportunity: Brand Name: Satisfy the demand: untapped the

locality

BarriersBarriers•New to the business•Required technical people•New Competitors•Requires Patent or Brand•High Capital Cost

Way to overcome the barriers: By hiring skilled employee; adaptability of new technology. Training and development to new employees.

The Marketing MixThe Marketing Mix

Product

Products To Be Used

PricingPricing

Price Chart

Proposed LocationProposed Location

S.C.O -58.

Address: More Hair SaloonNear Lovely Professional University Main Gate, National Highway No. 1A, Cheheru, Phagwara, Punjab

Substitute Location (If Required): Basant Enclave, Ludhiana, Punjab.

PromotionPromotion

We will be using various promotional tools for creating awareness in the mind of customer for products and services:

Word of mouth: it is cheapest method. It is done through verbal communication.Advertisement.Road shows.Banners, pamphlets.FM Advertisement.Shows by various hair stylist.

Promotion BudgetPromotion Budget

Word of mouth: FreeBanners and pamphlets: Rs.10000/-Fm radio: Rs.4000/-Shows: Rs.10000/-Flex board :Rs.5000/-

Total:Rs.29000/-Total:Rs.29000/-

Niche

We are entering into fashion Industry.

Customers

Target Customer Details.

•Students of MGM,BCM and others.•People nearby Urban Estate and Basant Enclave.•General passerby.

Channel of distribution: One to one channel Distribution, this means providing the services directly to customers. As this would reduce the complexity. And make our services efficient and effective.

Customer Demographic ProfileCustomer Demographic Profile

Age: All The PeopleGender: Male only

Location: Near Lovely Professional University Main Gate Market. National Highway # 1

Social class and occupation: No such class distinction.Education: No requirement of education qualification.

CompetitionCompetition

List of Major Competitors.

Holika.Sylvies in Ludhiana.Javed habib Hair Spa .Matrix .

These major competitors will compete on their brand image; goodwill; customer perception etc.

Distribution ChannelDistribution ChannelRetail: This means we will design the product as per the requirement of the customers

One to One: We will directly sell our services to the customer.

This will increase our profit margin.