kitadoko hair salon business innovation

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KITADOKO HAIR SALON BRAND AND BUSINESS INNOVATION WORKSHOP BUILDING NEXT 20 YEARS OF KITADOKO WORKSHOP HOSTED AT NEW YORK FACILITATION AND CONSULTING BY CREATIVITY IS EVERYWHERE

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KITADOKO HAIR SALONBRAND AND BUSINESS INNOVATION WORKSHOP

BUILDING NEXT 20 YEARS OF KITADOKO

WORKSHOP HOSTED AT NEW YORKFACILITATION AND CONSULTING BY CREATIVITY IS EVERYWHERE

REDEFINE KITADOKO’S BUSINESS MODEL

CHAPTER1

BUSINESS MODEL 11 PATTERNS

simple sales model

customer

develop and produce products and services, and earn income by delivering its products and services

supplier customer

retail modelbuy products from other companies and earn income by delivering to customers

customerad spaceproduct with ads

0 or low price

ad modelProvide content/services for free to consumers while selling consumer information to another party.

ad fee

A

B

C

collection modelEncourage users to make collection of products, and aim to let them spend larger amount of money as total purchases.

licensee

customerlicenser

license modelgrant permission to some other group or individual to use your offering to produce different offering to deliver to same or different customers

attractive product

loss leader / total sales modelOffer a product or service at a price that is not profitable for the sake of offering another product/service at a greater profit or to attract new customers.

low price

regular priced item

regular priced item

customer

secondary use modelReuse already developed product or contents and convert into different products / services.

product A

product A+

main part

consumables

consumables

razor modelsell main part of the product in zero or low price, and earn income by selling consumables or maintenance services

main part

consumables

consumables

continuation modelPermit access to locations, information, products, or services for members only by charging a time-based payment.

basic service

freemium model

premium service

0

free userspaid users

Offer basic services for free, while charging a premium for advanced or special features.

seller buyerlisting service info

0 0

transaction assistance service

transaction fee

switch board / matching / multi-side modelConnect multiple sellers with multiple buyers; the more buyers and sellers who join, the more valuable the switchboard.

transaction assistance service

transaction fee

product / service

SO, WHAT IS KITADOKO’S BUSINESS MODEL?

CURRENT KITADOKO’S BUSINESS MODEL

simple sales model

KITADOKO customer

THEN, HOW CAN WE INCREASE THE INCOME LINE BESIDE WHAT WE HAVE CURRENTLY?

KITADOKO customer

VISUALIZE CUSTOMER’S EXPERIENCE WITH CUSTOMER JOURNEY MAPPING

hair getting long

compare few local

salon

searchonline choose,

make RSVP

visit the salon

need salon near my house

don’t want to keep

searching

being welcomed

sit at waiting

area

pick up a magazine to kill time

go to bathroom

stylist came to

talk

walk to styling chair

get consulta-

tion

haircut

drink (coffee)

shampoo

head massage

hair blow

hair styling

complete

paymentRSVP for next visit

SMS to friends

with new hair

look yourself at the show window

take care at home

wait until hair gets

long

nice that I can RSVP

via web

not providing the drink I

want

always awkward feeling when

waiting wish they have

decaf coffee

Shall I bring mine?

Good that I know my next

schedule

read staff’s blog

get follow up

communic

When I do it, I cannot set my

hair as well as the stylist

I wish I can trim my hair a bit to

maintain

I don’t want to spend money on just trimming, so let me endure until its

really long

I am not too excited about my

hair anymore

my happiness for hairstyle is declining

towards next cut

I have some questions but not sure who to ask

there is no channel to ask

hairstyle condition gets worse by time

there are things that I cannot maintain by

myself

create channel for Q&A

provide minor maintenance

service

only first 10min is

consultationhard to convey what I really go thru at home

more chance to communicate

about hair

search a same

shampoo online

cannot purchase their shampoo

online

sell shampoo

online

VISUALIZE BUSINESS MODEL WITH BUSINESS MODEL CANVAS PLUS

BRAINSTORM UPGRADING BUSINESS MODEL WITH BUSINESS INNOVATION TACTICS 100+

KITADOKO’S NEW BUSINESS MODEL

KITADOKO customer

premium service

premium service

premium service

PREMIUM SERVICEBASIC SERVICE

REDEFINE BRAND AS KITADOKO

CHAPTER2

KITADOKO IS

a group of personal hair stylist Based on detail counseling, your personal stylist will propose solution to your haircare concerns and goals as well as appropriate design that fits you, rather than running after the fashion trend.

kitadoko’s wish is that you obtain such kind of life style filled with confidence and hope through your beautiful hair.

PERSONAL HAIR STYLIST GROUP

kitadoko

KITADOKO’S TAGLINE

DESIGN A CUSTOMER EXPERIENCE AT KITADOKO

CHAPTER3

KITADOKO’S CUSTOMER:MRS. SATOKO MURAKAMI

35 years old

Married, No children

Husband works at the Mitsui Sumtomo Bank

Annual Salary : 135K Combined

Lives in Hongo, Tokyo

Works at Apparel Company

She has a passion to work as a professional and pay attention to her style and look. She goes to gym and hair salon on consistent basis.

She is interested in learning more about healthy hair.

REASON SATOKO CHOOSEKITADOKO AS A HAIR SALON

She is currently in the search of her hair salon to use on consistent basis within Hongo area in Tokyo. She wants the salon to be close enough, and trustworthy.

She feels bit of a problem conveying her problems about her hair style, hair care to the stylist at every visit as it always feel rushed to communicate what is going on.

She also experiences some difficulty of setting her hair in a way that stylist suggest, so she is also expecting the new salon to hep her develop her skill set in styling.

KITADOKO’S DETAIL COUNSELING

“The stylist spend more than enough time to listen to my concern and I have a full trust that he knows everything about my hair. I feel very ease since he always listen very well.”

Specially trained stylist will always conduct counseling for customers by using KITADOKO’s original counseling app.

KITADOKO’S PREMIUM SERVICE

Free Phone Counseling Any time Bang Cut

Online Counseling Styling Advise

My Hair Style Photo History Extra Head Massage

Free fix until next full haircut Sample Hair Product Trial

DESIGN KITADOKO RETAIL SPACE

CHAPTER4

WHAT IS ESSENCE THAT KITADOKO’S SPACENEED TO EXPRESS?

White chair with wood frame

White or beige color sofa whitefish coffee table Wooden Table

Eames chair with White and Wood

Floor

A bit rough wood texture Zig-zag pattern

White Nicely Textured Wood

Plants

Accent Colors

Colorful Book Covers Small items

Colorful Cushion

Wood Picture Frame Colorful pictures

White with accent colors Wall Graphics

Wall Decoration

Colorful Cushion

SHOW ME IDEAL KITADOKO SPACE IN A SINGLE PICTURE

DESIGN VISUAL IDENTITY OF KITADOKO

CHAPTER4

WHAT WOULD BE AN APPROPRIATE VISUAL LANGUAGE FOR CONCEPT “PERSONAL HAIR STYLIST GROUP” ?

EXPLORATION

EXPLORATION

EXPLORATION

EXPLORATION

EXPLORATION

EXPLORATION ROUND 2: LOWERCASE FEELS BETTER

EXPLORATION ROUND 2: WITHIN LOWERCASE CATEGORY, THESE TWO STANDS OUT

EXPLORATION: THESE TWO ARE GOOD. HOW CAN WE EXPRESS MORE FEMININE ?

WE LIKED THESE CURVE AND ROUNDEDNESS. CAN WE CAPITALIZE ON THIS?

EXTRACTING GOOD ASPECT OF BOTH TYPEFACES, MERGING TO CREATE NEW TYPEFACE

THE MIDDLE WORD MARK EXPRESSES MORE FEMININE QUALITY THAN OTHERS.

TOP RIGHT IS THE NEW WORD MARK

FINAL DESIGN

FINAL WORD MARK

イメージ

名刺のデザインサンプル

INTERIOR DESIGN