Kitadoko Hair Salon Business Innovation

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  • KITADOKO HAIR SALONBRAND AND BUSINESS INNOVATION WORKSHOP

    BUILDING NEXT 20 YEARS OF KITADOKO

    WORKSHOP HOSTED AT NEW YORKFACILITATION AND CONSULTING BY CREATIVITY IS EVERYWHERE

  • REDEFINE KITADOKOS BUSINESS MODEL

    CHAPTER

  • BUSINESS MODEL 11 PATTERNS

    simple sales model

    customer

    develop and produce products and services, and earn income by delivering its products and services

    supplier customer

    retail modelbuy products from other companies and earn income by delivering to customers

  • customerad spaceproduct with ads

    0 or low price

    ad modelProvide content/services for free to consumers while selling consumer information to another party.

    ad fee

    A

    B

    C

    collection modelEncourage users to make collection of products, and aim to let them spend larger amount of money as total purchases.

  • licensee

    customerlicenser

    license modelgrant permission to some other group or individual to use your offering to produce different offering to deliver to same or different customers

    attractive product

    loss leader / total sales modelOffer a product or service at a price that is not profitable for the sake of offering another product/service at a greater profit or to attract new customers.

    low price

    regular priced item

    regular priced item

  • customer

    secondary use modelReuse already developed product or contents and convert into different products / services.

    product A

    product A+

    main part

    consumables

    consumables

    razor modelsell main part of the product in zero or low price, and earn income by selling consumables or maintenance services

  • main part

    consumables

    consumables

    continuation modelPermit access to locations, information, products, or services for members only by charging a time-based payment.

    basic service

    freemium model

    premium service

    0

    free userspaid users

    Offer basic services for free, while charging a premium for advanced or special features.

  • seller buyerlisting service info

    0 0

    transaction assistance service

    transaction fee

    switch board / matching / multi-side modelConnect multiple sellers with multiple buyers; the more buyers and sellers who join, the more valuable the switchboard.

    transaction assistance service

    transaction fee

    product / service

  • SO, WHAT IS KITADOKOS BUSINESS MODEL?

  • CURRENT KITADOKOS BUSINESS MODEL

    simple sales model

    KITADOKO customer

  • THEN, HOW CAN WE INCREASE THE INCOME LINE BESIDE WHAT WE HAVE CURRENTLY?

    KITADOKO customer

  • VISUALIZE CUSTOMERS EXPERIENCE WITH CUSTOMER JOURNEY MAPPING

  • hair getting long

    compare few local

    salon

    searchonline choose, make

    RSVP

    visit the salon

    need salon near my house

    dont want to keep

    searching

    being welcomed

    sit at waiting

    area

    pick up a magazine to kill time

    go to bathroom

    stylist came to

    talk

    walk to styling chair

    get consulta-

    tion

    haircut

    drink (coffee)

    shampoo

    head massage

    hair blow

    hair styling

    complete

    paymentRSVP for next visit

    SMS to friends

    with new hair

    look yourself at the show window

    take care at home

    wait until hair gets

    long

    nice that I can RSVP

    via web

    not providing the drink I

    want

    always awkward feeling when

    waiting wish they have

    decaf coffee

    Shall I bring mine?

    Good that I know my next

    schedule

    read staffs blog

    get follow up

    communic

    When I do it, I cannot set my

    hair as well as the stylist

    I wish I can trim my hair a bit to

    maintain

    I dont want to spend money on just trimming, so let me endure until its

    really long

    I am not too excited about my

    hair anymore

    my happiness for hairstyle is declining

    towards next cut

    I have some questions but not sure who to ask

    there is no channel to ask

    hairstyle condition gets worse by time

    there are things that I cannot maintain by

    myself

    create channel for Q&A

    provide minor maintenance

    service

    only first 10min is

    consultationhard to convey what I really go thru at home

    more chance to communicate

    about hair

    search a same

    shampoo online

    cannot purchase their shampoo

    online

    sell shampoo

    online

  • VISUALIZE BUSINESS MODEL WITH BUSINESS MODEL CANVAS PLUS

  • BRAINSTORM UPGRADING BUSINESS MODEL WITH BUSINESS INNOVATION TACTICS 100+

  • KITADOKOS NEW BUSINESS MODEL

    KITADOKO customer

    premium service

    premium service

    premium service

    PREMIUM SERVICEBASIC SERVICE

  • REDEFINE BRAND AS KITADOKO

    CHAPTER

  • KITADOKO IS

    a group of personal hair stylist Based on detail counseling, your personal stylist will propose solution to your haircare concerns and goals as well as appropriate design that fits you, rather than running after the fashion trend.

    kitadokos wish is that you obtain such kind of life style filled with confidence and hope through your beautiful hair.

  • PERSONAL HAIR STYLIST GROUP

    kitadoko

    KITADOKOS TAGLINE

  • DESIGN A CUSTOMER EXPERIENCE AT KITADOKO

    CHAPTER

  • KITADOKOS CUSTOMER:MRS. SATOKO MURAKAMI

    35 years old

    Married, No children

    Husband works at the Mitsui Sumtomo Bank

    Annual Salary : 135K Combined

    Lives in Hongo, Tokyo

    Works at Apparel Company

    She has a passion to work as a professional and pay attention to her style and look. She goes to gym and hair salon on consistent basis.

    She is interested in learning more about healthy hair.

  • REASON SATOKO CHOOSEKITADOKO AS A HAIR SALON

    She is currently in the search of her hair salon to use on consistent basis within Hongo area in Tokyo. She wants the salon to be close enough, and trustworthy.

    She feels bit of a problem conveying her problems about her hair style, hair care to the stylist at every visit as it always feel rushed to communicate what is going on.

    She also experiences some difficulty of setting her hair in a way that stylist suggest, so she is also expecting the new salon to hep her develop her skill set in styling.

  • KITADOKOS DETAIL COUNSELING

    The stylist spend more than enough time to listen to my concern and I have a full trust that he knows everything about my hair. I feel very ease since he always listen very well.

    Specially trained stylist will always conduct counseling for customers by using KITADOKOs original counseling app.

  • KITADOKOS PREMIUM SERVICE

    Free Phone Counseling Any time Bang Cut

    Online Counseling Styling Advise

    My Hair Style Photo History Extra Head Massage

    Free fix until next full haircut Sample Hair Product Trial

  • DESIGN KITADOKO RETAIL SPACE

    CHAPTER

  • WHAT IS ESSENCE THAT KITADOKOS SPACENEED TO EXPRESS?

  • White chair with wood frame

    White or beige color sofa whitefish coffee table Wooden Table

    Eames chair with White and Wood

  • Floor

    A bit rough wood texture Zig-zag pattern

    White Nicely Textured Wood

    Plants

  • Accent Colors

    Colorful Book Covers Small items

    Colorful Cushion

    Wood Picture Frame Colorful pictures

    White with accent colors Wall Graphics

    Wall Decoration

    Colorful Cushion

  • SHOW ME IDEAL KITADOKO SPACE IN A SINGLE PICTURE

  • DESIGN VISUAL IDENTITY OF KITADOKO

    CHAPTER

    WHAT WOULD BE AN APPROPRIATE VISUAL LANGUAGE FOR CONCEPT PERSONAL HAIR STYLIST GROUP ?

  • EXPLORATION

  • EXPLORATION

  • EXPLORATION

  • EXPLORATION

  • EXPLORATION

  • EXPLORATION ROUND 2: LOWERCASE FEELS BETTER

  • EXPLORATION ROUND 2: WITHIN LOWERCASE CATEGORY, THESE TWO STANDS OUT

  • EXPLORATION: THESE TWO ARE GOOD. HOW CAN WE EXPRESS MORE FEMININE ?

  • WE LIKED THESE CURVE AND ROUNDEDNESS. CAN WE CAPITALIZE ON THIS?

  • EXTRACTING GOOD ASPECT OF BOTH TYPEFACES, MERGING TO CREATE NEW TYPEFACE

  • THE MIDDLE WORD MARK EXPRESSES MORE FEMININE QUALITY THAN OTHERS.

  • TOP RIGHT IS THE NEW WORD MARK

  • FINAL DESIGN

  • FINAL WORD MARK

  • INTERIOR DESIGN