business cw1.docx

8/17/2019 BUSINESS CW1.docx

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Business Coursework

What has been the most important enterprise skill required by

the owner of a local business?

Pizzeria Pappagone

The business I have chosen is Pizzeria Pappagone. This business was co-

founded by two friends both called Marco and started on October 4th 1!.

Pizzeria Pappagone has been

bloo"ing success and has had a

large a"ount of success and

the business is still growing.

Originally# it was a restaurant

and pizzeria but in $%%$ they

realised that the business was

growing rapidly as they werereceiving "ore custo"ers and

the size of their business

location was too s"all so they

decided to ta&e a ris& and

bought the location ne't door to their restaurant and turned it into a bar

where people could sit down and en(oy a coc&tail or a bottle of wine whilst

waiting for their food.

Where is Pizzeria Pappagone?

1)1 *troud +reen ,d

ondon 4 )P/

Pizzeria Pappagone is an independent business located a busy high road

in 0insbury Par& at 1)1 *troud +reen ,oad. The neighbouring business

co"petitors is a Porchetta Pizzeria which is a ta&e away pizza shop.


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What enterprise skills are used in Pizzeria Pappagone?

• Take risks- Ta&ing calculated ris&s can push your business forwardas you ai" to lose it all to have it all as theres always a chance that

custo"ers "ay re(ect the product or service and that a loss will be

"ade (ust to ris& a product success. If you ta&e a ris there is a

possibility that you could either gain or lose custo"ers2 this "eans

your co"pany is at ris& of receiving a bad na"e as well as the

chance of receiving a good na"e. The cofounders of pizzeria too& a

ris& by buying another location for their business (ust so that

custo"ers could go to the bar whilst they were waiting for their

food. This is because# there was no guarantee that the custo"ers

actually wanted to go to the bar whilst they waited. 3ad the ris& notbeen a successful one# the co"pany would have paid out "ore

"oney than they would have received# this could have led to loss of

prot and it could also have led to the co"pany being below the

brea&-even point. uc&ily for pizzeria# the ris& that the co-founders

had ta&en paid o5 as they gained "ore custo"ers and the business

grew.

• Showing initiatie- This is useful in a business as successful

entrepreneurs have to be forward thin&ers as they have to ta&e a

leading step to "a&e a business "ore successful. *howing initiative

lin&s to ta&ing ris&s as using your initiative triggers innovation and a

ris& has to be ta&en in order to produce or "anufacture the

products# this is because there is no guarantee that the custo"ers

will li&e it# the product could either bloo" or be in decline. In ter"s

of Pizzeria Pappagone# they showed initiative by thin&ing ahead and

creating the bar before the custo"ers started to co"plain and

perceive the unco"fortable# cra"ped wait for their pizza6s as bad

custo"er service# they also used their initiative. *howing initiative

can also be lin&ed with creative thin&ing as the pizzeria

de"onstrated when they added di5erent recipes in their pizzas.

That shows that they used their initiative as they realised that they

have to thin& creatively by adding "ore recipes so that they can

gain "ore custo"ers whilst &eeping the interest of their initial

custo"ers.

7s a result of the co-founders thin&ing ahead and also thin&

creatively# Pizzeria Pappagone will "ost li&ely gain "ore custo"ers

as the neighbouring co"petitors haven6t thought creatively.

Thin&ing creatively will allow the pizzeria to di5erentiate itself fro"


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its co"petitors2 this could lead to repeat purchase and custo"er

loyalty.


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• !eadership- 85ective leadership s&ills are essential in order to

achieve goals in a business. To be successful2 leaders "ust be able

to inspire# "otivate and direct their tea". eadership related to the

pizzeria as the co-founders would have to lead and "anage theire"ployees in order to run a successful business. The co-founders

would also have to "otivate their e"ployees so that they6re

enthusiastic and can provide the custo"ers with good custo"er

service. The co-founders de"onstrating good leadership would also

help a business to be successful as they would be able to reduce

variation in process perfor"ance by ensuring their people &now

what to do and how to do it. Therefore# the business has security. If

a business didn6t have a leader there would not be a lot of control

and decision "a&ing wouldn6t be i""inent. This "ay also cause

custo"ers to lose faith in the business.

• 9nderta&ing new ventures and spotting opportunities- This is also an

i"portant enterprise s&ill to have and it is so"ething that the co-

founders of the pizzeria have de"onstrated. This has been

de"onstrated in the co-founders ability to spot that there was a gap

in the "ar&et for a pizzeria with a bar as the custo"ers have

responded well to it and it is contributing to the pizzerias bloo"ing

success. The co-founders of the pizzeria also undertoo& the venture

of realising that there is a gap in the "ar&et for Italian cuisine.

http://edis.ifas.ufl.edu/pdffiles/FE/FE57700.pdfhttp://edis.ifas.ufl.edu/pdffiles/FE/FE57700.pdf


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The transcript of the interiew with a co"founder of Pizzeria

Pappagone #$arco%

&What gae you the idea of opening up a Pizzeria Pappagone?'

Marco and I used to "a&e fresh pizzas at ho"e when we were younger and our

fa"ilies loved it. I realised that there was only one local pizzeria in this area at

the ti"e# this pizzeria charged high prices but still gained a lot of custo"ers as

there was no co"petition# but it didn6t lose "oney because pizza was a local

favourite. 7s I analysed the eating habits and ages that eat pizza "ost and it was

under ): which there are a lot of in this area and I realised that setting up a

business li&e this would be a success as it has been.

&What enterprise skill would you consider to be the mostimportant in relation to the success your business so far and

why?'

;The enterprise s&ill that is considered to be "ost i"portant is to thin&

creatively.This is because we gain "ore custo"ers than the local businesses as

they havent though as creatively as Pizzeria Pappagone. 7s our custo"ers have

noticed this it has lead to "any custo"ers co"ing bac& and introducing new

people to our business.;

&(ow long after the opening of your )rst shop did you decide it

would be a good idea to undertake a new enture and open the

bar?'

;


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+riginal Customer ,uestionnaire

,uestion Please Tick 3ow long have you been a custo"er at

Pizzeria Pappagone for@

%-A"onths 1-$years )-: years

AyearsB7re you happy with the ?uality of food

provided for you at Pizzeria

Pappagone@

Ces

o

7re you happy with the ?uality of the

service provided for you at Pizzeria

Pappagone@

Ces

o

Do you thin& that Pizzeria Pappagone is

di5erent fro" its co"petitors@

Ces

o

7re you happy with the prices atPizzeria Pappagone@

Ceso

Do you feel that Pizzeria Pappagone

cater to your needs and wants@

Ces

o


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that there are i"prove"ents that could

be "ade@


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces

o7re you happy with the prices at

Pizzeria Pappagone@

Ces

oDo you feel that Pizzeria Pappagone


Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


15/24






Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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Pappagone@

Ces

o



Pappagone@

Ces

o



Ces


Pizzeria Pappagone@

Ces



Ces

o


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,uestion -

(ow long hae you been a customer at Pizzeria Pappagone for?

%-A "onths

1-$ years

)-: years

AyearsB

The custo"ers of Pizzeria Pappagone were as&ed how long they had

been custo"ers of the co-founders business.

This data de"onstrates that the co"pany6s use of enterprise s&ills

such as creativity in their "enu as well as their ris& ta&ing in

regards to deciding to e'pand the business# has paid o5 as they

have "anaged to &eep their custo"ers interested in their business.

This is represented in the data as 1%> of the custo"ers have been

using the service provided by the restaurant for A years or "ore and

$%> have been using the service provided by the business for )-

:years whilst 4%> of the custo"ers have been custo"ers for 1-$

years.

The co-founders use of enterprise s&ills have also "anaged to &eep

up to date and catch the eye of new custo"ers as )%> of the

custo"ers that lled out this ?uestionnaire had only been custo"ers

for %-A"onths.


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,uestion .

/re you happy with the quality of food proided for you at Pizzeria Pappagone?

Ces

.o

The custo"ers of Pizzeria Pappagone were then as&ed if they were happy

with the ?uality of food provided for the" at the restaurant.

This data de"onstrates how the use of showing initiative by &eeping up

with custo"er needs and wants was e5ective as 1%%> of the custo"ers

agreed that they were happy with the ?uality of food provided by Pizzeria

Pappagone.

This re=ects the leadership of the co-founders as they were able to

"otivate their e"ployees to perfor" to the best of their ability which is

what has had a good e5ect on the custo"ers as all of the" were happy

with the ?uality of food produced by the restaurant.


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,uestion 0

/re you happy with the quality of the serice proided for you at Pizzeria Pappagone?

Ces

.o

The custo"ers were then as&ed if they were happy with the ?uality of the

service presented to the" by Pizzeria Pappagone.

This data also shows that the leadership s&ills by the co-founders of the

business are wor&ing well as if %> of the custo"ers have e'pressed thatthey are happy with the service# it "ust "ean that the co-founders have

"otivated their sta5 and that their sta5 show enthusias" whilst providing

the services.

Despite the 1%> of the custo"ers who answered the ?uestionnaire# it is

re=ected that the initiative being shown by Pizzeria Pappagone is wor&ing

as an advantage as they have spotted that if their sta5 are "otivated# the

"ore enthusias" the sta5 will put into their (ob roles which will a5ect the

custo"ers. If the custo"ers receive good service# it "irrors the business

of Pizzeria Pappagone in a positive light.


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,uestion 1

2o you think that Pizzeria Pappagone is di3erent from its competitors?

Ces

.o

The custo"ers were then as&ed if they feel that there is a di5erence

between Pizzeria Pappagone and their co"petitors.

The use of creative thin&ing and underta&ing new ventures by the co-

founders of this business has been positively "irrored as !%> agreed that

there was a di5erence between Pizzeria Pappagone and their co"petitors.

The creativity in the "enu and the creativity of the ideas in the restaurant

such as having a bar have been noticed by the custo"ers as it has

created a barrier or a level between Pizzeria Pappagone and its

co"petitors.

7nother possible factor that "ay have separated the Pizzeria fro" itsco"petitors is the custo"er service as good custo"er service "a&es the

custo"er feel welco"e and co"fortable.

7lthough the "a(ority of the feedbac& fro" the custo"ers of the Pizzeria

was positive# $%> of the custo"ers gave negative feedbac&. This "ay

highlight that the co-founders of the Pizzeria need to tend to their

custo"er6s needs "ore.


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,uestion 4

/re you happy with the prices at Pizzeria Pappagone?

Ces

.o

The custo"ers were then as&ed if they were happy with the prices

presented to the" at Pizzeria Pappagone.

The data shown in the chart above shows that despite the 1%> that said

they were not happy with the prices# the co-founders were able to decideon prices that are suitable and a5ordable to the "a(ority of the people

that live in the area of the business as %> agreed that they were happy

with the prices.

The co-founders of the Pizzeria clearly used initiative as they understood

that they would need to co"e up with prices that the custo"ers in the

area would be able to a5ord as if they cannot a5ord the prices# they

wouldn6t be able to shop there. That could lead to the business going into

the decline stage of the business cycle as they would not be "a&ing any

prot. This would also put the" below the brea&-point on a brea&-evengraph.


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,uestion 5

2o you feel that Pizzeria Pappagone cater to your needs and wants?

Ces

.o

The custo"ers of Pizzeria Pappagone were then as&ed if the restaurant

cater to their needs and wants.

The feedbac& received for this ?uestion was e'tre"ely positive as 1%%>

of the people that lled out the ?uestionnaire agreed that the restaurant

catered to their needs and wants.

This re=ects the co-founders enterprise s&ill of using their initiative as

they have understood that in order for their business to be a success# they

need to "a&e sure their custo"ers are happy.

,uestion 6


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Would you recommend Pizzeria Pappagone to your friends and family?

Ces

.o

The custo"ers were then as&ed if they would reco""end Pizzeria

Pappagone to their friends and fa"ily.

The data presented in the chart above re=ects the overall success of the

business and the co-founders use of enterprise s&ills as 1%%> said that

they would. It also re=ects the a"ount of good publicity the co"pany "ay

get as all of their custo"ers all willing to reco""end the" to a friend or

fa"ily "e"ber.

The co-founders enterprise s&ills are "irrored in this data as the

enterprise s&ills used by the co-founders are what has "ade the business

such a success.

,uestion 7


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/re you happy with the way the co"founders of Pizzeria Pappagone are running their business or do you think that there are improements that could be made?

3appy

I"prove"ents could be

"ade

.ot happy

The custo"ers of Pizzeria Pappagone were then as&ed if they were happy

with the way the co-founders were running the business or If they though

that there were any i"prove"ents that could be "ade.

The data illustrates that E%> of the custo"ers were happy with the way

the co-founders were running the restaurant and only )%> said there

could be i"prove"ents "ade.

I believe that the co-founders of Pizzeria Pappagone have done their best

to cater to custo"ers6 needs and wants as it was clearly de"onstrated by

the results of ?uestion A# because of that# I do not believe that the co-

founders of the restaurant have neglected any of their enterprise s&ills

such as showing initiative and "a&ing sure that their custo"ers are

happy.

The overall results of the ?uestionnaire have proved to be a positive one# I

believe that the contribution of all of the enterprise s&ills such as2 ta&ingris&s# underta&ing new ventures# thin&ing creatively# showing initiative

and having leadership s&ills have contributed to the success of Pizzeria

Pappagone.

In conclusion# I believe that the "ost i"portant enterprise s&ill re?uired by

the co-founders of Pizzeria Pappagone isF

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