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TRANSCRIPT
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Brand In The NewsBrand Management | MKT320
Chris Shallow | Fall 2016 Levan Inauri
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Table of Contents
• Brand Profile• Product Portfolio• Branding Strategy• Customer Feedback• Advertising Campaign• SWOT
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Brand Profile• Founded in 1991 • Named “Blizzard” in 1994• 4,700 Employees• Dedicated to Creating The Most Epic
Entertainment Experiences…Ever• Leader in The Video Game Industry
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Main Product Portfolio
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Other Products
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Strategy
Augmented product
6 Expansions in 12 years
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Customer Support & Feedback
• 24 hour online support• Focused on responsiveness• Customer Friendly
• Always trying to get feedback• Online Forums
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Celebrity Advertising
Ozzy Osbourne.
Chuck Norris
Jean-Claude Van Damme
Vin Diesel05/01/2023
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First held in 2005
Attended by 25,000
Viewed by 10 million
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The Movie
Box Office: $433 million
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SWOTStrengths• High Brand Value• Resources• Talent• Leader in its market
Weaknesses• Dependent on “WoW”
Opportunities• Virtual Reality• Theme Park
Threats• Emerging Competition
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Questions?
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Sources • https://www.youtube.com/watch?v=XRwNr9gp1jo• https://www.youtube.com/playlist?list=PL4D749A924C4050EB• http://us.blizzard.com/en-us/company/about/b20/timeline.html • https://www.engadget.com/2012/02/13/blizzard-has-4-700-em
ployees-across-11-cities/
• https://us.battle.net/shop/en/• https://gear.blizzard.com/ • https://eu.battle.net/support/en/help/• http://
www.mba-insights.com/mba-insights/we-will-persevere-quote-from-a-world-of-warcraft-npc-an-analysis-of-blizzards-marketing-strategy-in-the-mmorpg-market