Post on 02-Feb-2016
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DESCRIPTIONBusiness Blogging. Reaching Your Customers. Educate customers about products Easy user-friendly interface New content displayed at the top Search Engine Optimization (SEO) Branding opportunities. Blog Parts and Pieces. http://www.hwyblogs.com/hiw-blog-parts.php - PowerPoint PPT Presentation
Reaching Your CustomersEducate customers about productsEasy user-friendly interfaceNew content displayed at the topSearch Engine Optimization (SEO)Branding opportunities
Blog Header(1) This includes the title of your blog, which is the same or similar to the blogs URL (web address). Along with a title in the header, very often there will be a subheading as well:For example Problogger: Helping Bloggers Earn Money
Blog Calendar(2) Some bloggers include a small calendar on the sidebar, but this is not at all required. Its just one of the many extras often available for bloggers to include.
Blog Archive(3) Archive of past posts is one of the elements that make a blog a blog.Allow readers easy access to previous postsNormally organized per monthReverse chronological order
Blog Search(4) A search box allows readers to search for specific key wordsConcept similar to a search engine for your blogUse key words and phrases
Article Categories & Recent Articles(5) Categories - Similar to monthly archives Organized per categoryCategories created by the bloggerReaders can select per category of interest(6) Recent Articles- Lists the most recent postsAgain in reverse chronological order
Favorite Links(7) Favorite sites are hot linked and added as a list.Aka Blog Roll Selected by the bloggerNormally related to the blog topicLocated in the side bar
RSS Feeds(8) RSS stands for Real Simple SyndicationSharing of contentNotification of updatesUse an aggregator aka feed readerBloglines.com
Blog Article Title(9) Each post (article) needs a titleBlogs made up of multiple postsHeadline like a newspaperUse of key wordsSEO considerations
Blog Content& Permalink(10) Content is the text inside a post.Content = any writing on the webYour clever prose(11) Permalink is a hot link to an individual postPage for each single post
Comments(12) Comments include feedback from your blog readers.Readers comment to your postLeave open for anyoneOr require approval for each commentCreates a conversationOften includes other links
Blog LingoBlogosphere: blogging communityDashboard: blog control panelBlog Roll: list of blog URLsPage view: number of clicksRanking: how high on search enginesStats: statisticsStrikethroughs: deleted info
Locating BlogsBlogsearch.google.comTechnorati.comBlogpulse.comOther blogs
Lets find some blogs!
Bloglines.comFree blog aggregator:http://www.bloglines.com/
Add blogs to bloglines via favorites.
Blog Etiquette Link LoveLink inside textAdd links to blog rollInclude links in commentsGive linksGet links
Posting CommentsHave something to sayPart of the conversationDont spamGenerates traffic
Blog Topic BrainstormingPassion!What kind of business do you run?What topics are related to it?What do you read about regularly?What activities are related to your work?
Blogging PreliminariesBlog purposeType of blogFilter/journal/k-blog/mix?Blog hostBlog topicTitle and subtitlePublic or privateBlog revenue
Starting a BlogFree Blog Networks:Blogger.comWordpress.comLiveJournal.comLook @ other blogs on the networksHow is the site navigation?Try setting up your blog
Blog Software Options/BasicsWYSIWYG softwareFreebies firstBlog software - Blogger - Moveable Type - Typepad - Word PressBells & whistle vs. tech savvy
Linking to Other BlogsLink loveBe a good blogosphere neighborCreate a blog rollLink internally in postsGive links = get linksNo blogger is an island
What to Blog About?Tutorial, a how-toReview a book Pros and consAnswer a questionCurrent eventInterviewsPost about a postProduct/service newsRelated web newsInterviewsCompany personnel
Visual ElementsBulleted textEasy to readMin. 1 imageShort paragraphsMix text/imagesContent related