business blogging

Business Blogging

Reaching Your CustomersEducate customers about productsEasy user-friendly interfaceNew content displayed at the topSearch Engine Optimization (SEO)Branding opportunities

BlogPartsandPieces

http://www.hwyblogs.com/hiw-blog-parts.phphttp://blogclassinfo.wordpress.com/2007/05/17/blog-parts-pieces/

Blog Header(1) This includes the title of your blog, which is the same or similar to the blogs URL (web address). Along with a title in the header, very often there will be a subheading as well:For example Problogger: Helping Bloggers Earn Money

Blog Calendar(2) Some bloggers include a small calendar on the sidebar, but this is not at all required. Its just one of the many extras often available for bloggers to include.

Blog Archive(3) Archive of past posts is one of the elements that make a blog a blog.Allow readers easy access to previous postsNormally organized per monthReverse chronological order

Blog Search(4) A search box allows readers to search for specific key wordsConcept similar to a search engine for your blogUse key words and phrases

Article Categories & Recent Articles(5) Categories - Similar to monthly archives Organized per categoryCategories created by the bloggerReaders can select per category of interest(6) Recent Articles- Lists the most recent postsAgain in reverse chronological order

Favorite Links(7) Favorite sites are hot linked and added as a list.Aka Blog Roll Selected by the bloggerNormally related to the blog topicLocated in the side bar

RSS Feeds(8) RSS stands for Real Simple SyndicationSharing of contentNotification of updatesUse an aggregator aka feed readerBloglines.com

Blog Article Title(9) Each post (article) needs a titleBlogs made up of multiple postsHeadline like a newspaperUse of key wordsSEO considerations

Blog Content& Permalink(10) Content is the text inside a post.Content = any writing on the webYour clever prose(11) Permalink is a hot link to an individual postPage for each single post

Comments(12) Comments include feedback from your blog readers.Readers comment to your postLeave open for anyoneOr require approval for each commentCreates a conversationOften includes other links

Blog LingoBlogosphere: blogging communityDashboard: blog control panelBlog Roll: list of blog URLsPage view: number of clicksRanking: how high on search enginesStats: statisticsStrikethroughs: deleted info

Locating BlogsBlogsearch.google.comTechnorati.comBlogpulse.comOther blogs

Lets find some blogs!

Bloglines.comFree blog aggregator:http://www.bloglines.com/

Add blogs to bloglines via favorites.

Blog Etiquette Link LoveLink inside textAdd links to blog rollInclude links in commentsGive linksGet links

Posting CommentsHave something to sayPart of the conversationDont spamGenerates traffic

Blog Topic BrainstormingPassion!What kind of business do you run?What topics are related to it?What do you read about regularly?What activities are related to your work?

Blogging PreliminariesBlog purposeType of blogFilter/journal/k-blog/mix?Blog hostBlog topicTitle and subtitlePublic or privateBlog revenue

Starting a BlogFree Blog Networks:Blogger.comWordpress.comLiveJournal.comLook @ other blogs on the networksHow is the site navigation?Try setting up your blog

Blog Software Options/BasicsWYSIWYG softwareFreebies firstBlog software - Blogger - Moveable Type - Typepad - Word PressBells & whistle vs. tech savvy

Linking to Other BlogsLink loveBe a good blogosphere neighborCreate a blog rollLink internally in postsGive links = get linksNo blogger is an island

What to Blog About?Tutorial, a how-toReview a book Pros and consAnswer a questionCurrent eventInterviewsPost about a postProduct/service newsRelated web newsInterviewsCompany personnel

Visual ElementsBulleted textEasy to readMin. 1 imageShort paragraphsMix text/imagesContent related