business analytics: a 2014 horizonwatching trend report

Contact: Bill Chamberlin, HorizonWatching Community Leader

January 2014

Business Analytics: Trends To Watch In 2014 A HorizonWatching Community Trend Report (Summary Version)

© 2014 HorizonWatching

Creative Commons Attribution License

HorizonWatching Community

About This Deliverable

2 Business Analytics: A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014

Purpose: The slides provide information about the Business Analytics a trend in

2014

This is a Summary Version of this Trend Report.

This file can be downloaded at http://www.slideshare.net/horizonwatching

A more detailed Powerpoint version of this deck is located at

http://www.billchamberlin.com/reports-books/. The 31 page report has more

information and resources for you, including a list of over 65 trend and prediction

articles for 2014.

Content: Summary information about this emerging trend is provided along with

many links to additional resources, including a list of trends and prediction articles

about this trend. The slides are meant to be read/studied and the links are there for

you to continue your learning. You may want to view the slides in slideshow mode so

you can easily follow the links

For more information on Emerging Technology Trends, see the

HorizonWatching blog

Note: This presentation represents my own personal thoughts and ideas….not those of my employer.

- Bill Chamberlin, http://www.billchamberlin.com/

http://www.slideshare.net/horizonwatching

http://www.billchamberlin.com/reports-books/



http://www.billchamberlin.com/





Table of Contents

1. Trends to Watch in 2014

2. What Others Are Saying About Business Analytics for 2014

3. Additional Resources





Table of Contents








Analytics Trends to Watch in 2014

1. LOB Demands Self-Service Tools: LOB execs

and teams demand access to simple to use analytic

tools that provide visualization rich output.

2. Mobile Analytic Tools: The demand for mobile-

enabled analytic tools that are intuitive and self-service

will continue to grow in 2014. Mobile analytic tools will

further drive demand for big data, analytics, and

visualization capabilities.

3. Customer Insights: CMOs and Sales execs

demand insights from all the big data coming from

social, mobile, search, web traffic and back-end

processes so they can deliver individualized,

personalized digital experiences across all channels.

4. Predictive Analytics: Not just for specialists and

data scientists, in 2014 expect LOB analysts to

increasingly use predictive analytic algorithms and

modeling techniques to help them understand potential

future trends in the data.

5. Social Media Analytics. Expect Social media

analytics to become an integral part of business. All

LOB execs will want to be able to analyze social

conversations and influencer ecosystem networks in

real time.


Access more 2014 Business

Analytics and Analytics trend

articles, blog posts and related

information via the Horizonwatching

Blog

Gartner Press Release: Business

Intelligence and Analytics Predictions

http://www.billchamberlin.com/horizonwatching-blog-2/

http://www.gartner.com/newsroom/id/2637615





Analytics Trends to Watch in 2014 (cont.)

6. Data Visualization: The market for visualization

products will continue to grow as decision makers demand

dashboards with easy to read graphs. Vendors must design

easy to use self-service solutions for end users.

7. Location Intelligence: As enterprise workers and

consumers increasingly use mobile apps, expect more

organizations want to include location data into their

analytics capabilities.

8. Distributed “Edge” Analytics: Expect increased

interest in real-time distributed analytics that harvest data

coming from edge devices (e.g. mobile smart phones,

intelligent routers, sensor and actuators)

9. R Goes Mainstream: This data mining tool comes of

age in 2014 as the buzz increases and adoption goes

mainstream. Watch out SPSS and SAS and other legacy

vendors.

10. Hadoop ecosystem matures. New analytic tools will

be required to cope with multiple vendor versions of

Hadoop and new real-time capabilities.

11. Analytic Skills: The demand for analytics training will

continue to accelerate. Business leaders realize everyone

needs to understand how to use analytic and visualization

tools. Expect new offerings targeted at MBA and college

level to try to help prepare future business leaders.


IBM Study:: Analytics: A Blueprint for Value,

“Leaders say they make the

wrong decisions about 25% of

the time.” – IBM (link)

http://en.wikipedia.org/wiki/Apache_Hadoop

http://www-935.ibm.com/services/us/gbs/thoughtleadership/ninelevers/

http://www.ibm.com/analytics/us/en/




Table of Contents








Analytics capabilities can help business decision makers understand the past and as well as what might happen in the future


Source: Descriptive, predictive, prescriptive: Transforming asset and facilities management with analytics - IBM

http://public.dhe.ibm.com/common/ssi/ecm/en/tiw14162usen/TIW14162USEN.PDF




Spending on business analytics and intelligence solutions and services continues to grow.


“The worldwide business analytics software market

is expected to grow at a 9.7% compound annual

growth rate (CAGR) through 2017.” – IDC (link)

“The business analytics technology and services market is expected to experience a CAGR

of 10.8% through 2017” – IDC (link)

Gartner: Information, Analytics and

Big Data Trends and Opportunities

“The business intelligence (BI) software market will surpass $40 billion by 2018 as

vendors expand and integrate portfolios to capitalize on customers’ BI software

investment plans.” – TBR (link)

“The Predictive Analytics Market is estimated to grow from $1.70 billion in 2013 to $5.24

billion in 2018 at a CAGR of 25.2% from 2013 .” – MarketsandMarkets (link)

“Worldwide business intelligence (BI) software

revenue will reach $13.8 billion in 2013, a 7 percent

increase from 2012. The market is forecast to reach

$17.1 billion by 2016.” – Gartner (link)

http://www.idc.com/getdoc.jsp?containerId=prUS24194613

http://www.idc.com/getdoc.jsp?containerId=245099

Information, Analytics and Big Data Trends and Opportunities

Information, Analytics and Big Data Trends and Opportunities

http://www.prweb.com/releases/2013/9/prweb11134386.htm

http://www.prnewswire.com/news-releases/predictive-analytics-market-worth-524-billion-by-2018-221777581.html





Business users are driving the requirement for analytic solutions that help them make fact-based decisions


“Investment is coming from exploiting analytics to

make B2C processes more efficient and improve

customer marketing efforts. Investment will also

be aligned to B2B analytics, particularly in the

SCM space.” – Gartner (link)

“The benefits of fact-based decision-making are clear to business managers in a broad range

of disciplines, including: marketing, sales, supply chain management, manufacturing,

engineering, risk management, finance and HR” – Gartner (link)

“Going forward, companies will shift their future investment away from IT-developed reporting

solutions toward business-user-led analysis solutions” – Gartner (link)

InformationWeek: 5 Big Business Intelligence

Trends For 2014

HBR Webinar: Analytics 3.0 “Demand for business analytics solutions will

continue to be driven by the promise of better and

faster decision-making and competitive advantage

that results from the ability to analyze and act

upon information in a timely manner.” – IDC (link)




http://www.informationweek.com/software/information-management/5-big-business-intelligence-trends-for-2014/d/d-id/1113468

http://www.informationweek.com/software/information-management/5-big-business-intelligence-trends-for-2014/d/d-id/1113468

http://blogs.hbr.org/2013/11/analytics-3-0-measurable-business-impact-from-analytics-big-data/

http://blogs.hbr.org/2013/11/analytics-3-0-measurable-business-impact-from-analytics-big-data/





The demand for mobile analytic tools is increasing as business users want access to data and analysis wherever they are.


“Those wonky, sophisticated analytics and business intelligence tools may be fine for

power users, but most organizations want easy-to-use, easy-to-interpret visual data

analyses they can share with executives, salespeople, and other business users --

preferably on a tablet as well as a laptop or PC.” – InformationWeek (link)

“The demand for intuitive, self-service, and

mobile-enabled BI tools will continue to grow

in 2014. It will be imperative for both

enterprises and BI vendors to align their

strategy accordingly.” – Ovum (link)

“There is an increasing realization that

extending business intelligence applications

to mobile devices can transform entire

business processes as well as individuals'

work patterns.” – Forrester (link)

InformationWeek: 2014 Analytics, BI, and

Information Management Survey

http://www.informationweek.com/big-data/big-data-analytics/it-must-deliver-visual-mobile-friendly-data-analytics/d/d-id/1112756


http://www.forrester.com/Market+Overview+Mobile+Business+Intelligence/fulltext/-/E-RES104681

http://www.informationweek.com/software/information-management/2014-analytics-bi-and-information-management-survey/d/d-id/1112881

http://www.informationweek.com/software/information-management/2014-analytics-bi-and-information-management-survey/d/d-id/1112881




Successful implementation of analytics capabilities provide value and can help companies create a competitive advantage


“Two kinds of companies will ultimately be more

successful, prosperous, and profitable: 1) those

with richer, more accurate information about their

customers and products than their competitors

and 2) those that have the same quality of

information as their competitors but get it sooner.”

– Forrester (link)

“44% say "predicting customer behavior" is the biggest factor driving interest in big data

analysis” – InformationWeek (link)

The Economist: Fostering a data-

driven culture

"There is growing quantifiable evidence that data-driven decision making enabled by

business analytics solutions provides a competitive difference.“ – IDC (link)

“Major changes are imminent to the world of BI and analytics including the dominance of

data discovery techniques, wider use of real-time streaming event data and the eventual

acceleration in BI and analytics spending when big data finally matures.” – Gartner (link)

http://blogs.forrester.com/boris_evelson/13-12-18-the_forrester_wave_enterprise_business_intelligence_platforms_q4_2013

http://reports.informationweek.com/abstract/81/11715/Business-Intelligence-and-Information-Management/Research:-2014-Analytics,-BI,-and-Information-Management-Survey.html

http://www.economistinsights.com/sites/default/files/legacy/mgthink/downloads/Tableau_DataCulture_130219.pdf








One of the biggest challenges today in Analytics is the lack of skilled analytics resources


"The skills shortage impacting an organization's ability to successfully deploy business

analytics solutions is pervasive but not insurmountable. Organizations will continue to

struggle to find talent externally and must do more to develop talent internally.” – IDC (link)

Lavastorm: Analytical Skills, Tools, and Attitudes Survey 2013

“According to the survey respondents, a lack of skills/training/education is the biggest

factor holding back organizations from using analytics more” – Lavastorm Analytics (link)

"The lack of a sufficient number of staff with

advanced and predictive analytics skills is the

greatest business analytics challenge faced by

organizations. Furthermore, this lack of skills is

hindering success of business analytics

initiatives, which in turn impacts the ability of

organizations to apply data-driven decision

making to achieve desired outcomes.” – IDC (link)


http://www.lavastorm.com/assets/Lavastorm-Analytics-Survey-Skills-Tools-and-Attitudes-October-2013.pdf

http://www.lavastorm.com/assets/Lavastorm-Analytics-Survey-Skills-Tools-and-Attitudes-October-2013.pdf





Table of Contents








Analytics – Selected IBM Resources and Links


Website Resources

• The Big Data & Analytics Hub

• Smarter Planet: What is Smarter Analytics?

• Software: Cognos / Business Analytics / Business Intelligence

/ IBM Smart Analytics System / Customer Analytics /

Predictive Analytics / Social Media Analytics / SPSS

• Global Services: Business Analytics & Optimization Services

• Midsize Business: Business Analytics

• Government: Analytics Solution Center

• Research: Business Analytics and Mathematical Sciences

• DeveloperWorks: Business Analytics and Business Analytics

Communities

• IBM Data Magazine

IBM on Social Media

• Facebook: IBM Big Data & Analytics

• Twitter: @IBMAnalytics / @IBMbigdata

• Twitter Hashtags #bigdata #analytics

• Blog: IBM Smarter Analytics Blog

• YouTube: IBM Big Data & Analytics / IBM Business Analytics

• Google+: IBM Big Data & Analytics

• LinkedIn: IBM Big Data and Analytics

Video: Highlights from the IBM Study,

Analytics: The Real World Use of Big Data

James Kobielus: Debunking Myths

about Data Scientists

http://www.ibmbigdatahub.com/

http://www.ibm.com/analytics/us/en/

http://www-01.ibm.com/software/analytics/cognos/

http://www-142.ibm.com/software/products/us/en/category/SWQ00

http://www-03.ibm.com/software/products/en/subcategory/SWQ20

http://www-01.ibm.com/software/data/infosphere/smart-analytics-system/

http://www-01.ibm.com/software/analytics/rte/an/customer-analytics/index.html

http://www-03.ibm.com/software/products/en/subcategory/SWQ50

http://www-01.ibm.com/software/analytics/solutions/customer-analytics/social-media-analytics/index.html

SPSS software

http://www-935.ibm.com/services/us/gbs/business-analytics/

http://www.ibm.com/midmarket/us/en/business-analytics.html

http://www-304.ibm.com/industries/publicsector/us/en/rep/!!/xmlid=197406

http://researcher.ibm.com/researcher/view_project.php?id=4959

http://www.ibm.com/developerworks/analytics/

http://www.ibm.com/developerworks/analytics/analytics-community.html

http://www.ibm.com/developerworks/analytics/analytics-community.html

http://ibmdatamag.com/

https://www.facebook.com/IBMbigdataanalytics

https://twitter.com/IBMAnalytics

https://twitter.com/IBMAnalytics

https://twitter.com/IBMbigdata

https://twitter.com/IBMbigdata

https://twitter.com/search?q=



http://ibm.com/blogs/smarteranalytics

https://www.youtube.com/user/ibmbigdata

http://www.youtube.com/user/ibmbusinessanalytics

https://plus.google.com/+ibmbigdataanalytics

http://www.linkedin.com/groups/IBM-big-data-4014567

https://www.youtube.com/watch?v=jBpP4IKrJFs





http://www.ibmbigdatahub.com/presentation/debunking-myths-about-data-scientists

http://www.ibmbigdatahub.com/presentation/debunking-myths-about-data-scientists




Access additional thought leadership


Other HorizonWatching Content and Community Sites – Linkedin Profile = www.linkedin.com/in/whchamb/

– Wordpress = Horizonwatching – Thought Leadership Blog

– Tumblr = HorizonWatching – Quote Blog

– Twitter = HorizonWatching – 140 Character Blog

– Slideshare = HorizonWatching - Slide Decks

– Facebook = HorizonWatching – Community Page

– LinkedIn Group = HorizonWatching – Community Group

A more detailed version of this deck is located at

http://www.billchamberlin.com/reports-books/. The powerpoint deck has 31

slides and many more resources for you, including a list of over 65 trend

and prediction articles related to the Business Analytics trend for 2014.

Note: This presentation represents my thoughts and ideas….not those of my employer. Follow me

for more technology trend information on my public blog - HorizonWatching at

www.billchamberlin.com. Thanks, Bill Chamberlin

http://www.linkedin.com/in/whchamb/

http://www.billchamberlin.com/horizonwatching-blog-2/

http://horizonwatching.tumblr.com/

http://twitter.com/horizonwatching

http://www.slideshare.net/HorizonWatching

http://www.facebook.com/pages/HorizonWatching/171883855681

http://www.linkedin.com/groups?about=&gid=1817327&trk=anet_ug_grppro









Other HorizonWatching Trend Reports are available for download


Available for download at: http://www.billchamberlin.com/reports-books/

– Typically 20-30 pages (Powerpoint format).

– All will be available by mid-February. For the current status of the availability of the reports, see

Availability of HorizonWatching 2014 Trend Reports

Contents of the Detailed Trend Reports 1. Trends to Watch (Important developments to watch in 2014)

2. Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications)

3. Quotes: What Analysts and the Media is saying about the trend

4. Lists of Websites and Resources

• Analysts

• Media

• Selected IT vendor and consultant websites and resources

• Top Trend and Prediction Articles

• Social Media Sites & Searches

• Selected Online Influencers

• Selected white papers and other websites

• List of 2014 Trend and Prediction Articles

Note: A summary of each of the

detailed reports will also

available in pdf format via the

HorizonWatching account on

Slideshare at

http://www.slideshare.net/horizon

watching




http://www.billchamberlin.com/availability-of-horizonwatching-2014-trend-reports/




