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BUILDING SUSTAINABLE INDIAN MULTINATIONALS

AGENDA FOR ACTION

BY:

ASHA KAKOTI

NIHARIKA TYAGI



CONTENTS

Introduction to MNC

Indian MNC

Global Challenges for

Indian MNC

Managing the global

challenges- Agenda

Research Data

Conclusion



OPERATIONALEFFICIENCY

LARGER BASEOF

CUSTOMERS

COSTLEADERSHIP

Companies have to

continuously reshape

strategies and innovate to

compete on a global basis

RISE OF

MULTINATIONALS

INTRODUCTION

5/5/2012 3



INDIAN

MNC

MERGERS AND

ACQUISITION

1992

LIBERALIZATION

POLICY

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3

4

2

1

WorkforceDiversity

Achieving Brand Recognition

Appropriate AdvertisingStrategy

Political Risk

5/5/2012 5



MANAGING

THE GLOBALCHALLENGES

MaintainCordial

Relation withthe Ruling

party and theRuled

AGENDA AGENDA SHOULD INCLUDE

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MANAGINGTHE GLOBAL

CHALLENGES

Establishthe Brand

AGENDA AGENDA SHOULD INCLUDE

5/5/2012 7



MANAGINGTHE GLOBAL

CHALLENGES

TrainingDiverse

Workforce

AGENDA SHOULD INCLUDE

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Localization

andAdaption

MANAGINGTHE GLOBAL

CHALLENGES


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The GlobalSupplyChain

MANAGING



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MANAGING


Social

Responsibilityto Social

Innovation


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Research Data

by Forbes and

Wipro

66.7% of

executives believed

innovation was the

key to a sustainableglobal strategy

75% executives indicatedtheir companies have

embraced green technology or

environmental safetyelements

China was quoted as themost favoured destination

for investments by 55%

February 2011 Survey of more than 300 C-level executives (CEO, CFO, CMO, CIO)

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TATA AND CORUS RELIANCE , WIPRO

SUNDRAM FASTENERS INFOSYS

• The top management teams at Corushave been left intact

• The Tata headquarters gets involved inlong-term direction- setting and largeinvestment decisions.

• Environment friendlystrategy

• Best practices are being transferred

from one unit to the other throughhorizontal deployment, withoutimplications of superiority or inferioritybetween countries, companies, andcultures

• Innovations

CURRENT INDIAN EXAMPLES

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CONCLUSION

As more and more Indian MNCs go global, different strategies have to be developed keeping in mind the

local tastes and preferences of customers, the various culture differences among its employees and concern

for the environment. Ultimately, business people from different cultures need to work together in an atmosphere of mutual

respect and trust.

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bulding sustainable indian mnc

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