APME Conference, Oct. 2010Chris Doyle, VP Content

E.W. Scripps Co.

   Easter Island statues (moai) – Photo: Ian Sewell (Gnu Free DL 1.2) Creative Commons

A little psychology…

“Whenever we seek to avoid the

responsibility for our own behavior, we do

so by attempting to give that responsibility

to some other individual or organization or

entity. But this means we then give away

our power to that entity.”

M. Scott Peck

The Future of News

www.scrippsnews.com/projects/scripps-future-news

“We know a great deal more about the causes of

physical disease than we do about the causes of

physical health.” M. Scott Peck

The Process

www.youtube.com/user/scrippsnewspapers

www.knoxstudio.com/video/confab/august2010/

Vision and Key Strategic Initiatives

Strategic Vision

“Our business is dedicated to serving and

building communities through the

innovative creation and exchange of quality

news coverage, information and watchdog

journalism across multiple media.”

Four INTERSECTING Groups

Scripps Multimedia Fellowships

Extra help for newsroom and online leaders• 2-3 (Decided based on budget) FTE’s per property• Primarily MMJ’s, Content Editors and Online Producers;

other skill sets have been identified based on needs assessment

Limited duration• Most positions will be funded by the Newspaper Division for

up to six months, coinciding with the time editors and site managers are being asked to work on project teams. Five mid-career positions will be funded for up to 12 months

Shared recruiting and onboarding• Recruiting of entry-level positions will be centralized.

Properties will be responsible for recruitment of mid-career (Content Editor) positions. Editors and site managers will make final decisions on all hires through the program

Directors of Strategy

"If we know exactly where we're going, exactly

how to get there, and exactly what we'll see

along the way, we won't learn anything. "

M. Scott Peck

“We cannot solves life’s problems except by

solving them.” M. Scott Peck