BUILD YOUR LEGION OF READERS AND FANS

WITH EMAIL

Hunter Boyle / @hunterboyle

BUILD YOUR LEGION OF READERS AND FANS

WITH EMAIL

Hunter Boyle / @hunterboyle

HUNTER BOYLE HAIKU

Content optimizationRoots in publishing

Let’s get a beer after this …

@hunterboyle

Content optimizationRoots in publishing

Let’s get a beer after this …

@hunterboyle

MY GOAL

You learn 3-5 new ways to grow your audience and increase sales with email

3 STEPS TO SUCCESS

1. Set High Expectations– Offer exceptional value, unique content – Emphasize benefits, not just features

Issues:– Choices create “friction”– Emphasizes how, not

what

Results:– 38% list growth in one year– 18,000+ subscribers

3 STEPS TO SUCCESS

2. Use Compelling Calls to Action– Convert visitors to fans and customers– Provide incentives to act right away

5 Keys:•Language•Urgency•Incentive•Social proof•Immediacy

3 STEPS TO SUCCESS

3. Exceed Their Expectations– Treat every email like a gift– Respect the inbox

Results:– 200,000+ subscribers– High engagement rates

6 VITAL EMAIL INGREDIENTS

1. Pitches and promos aren’t everything

2. Include at least one exclusive3. Play up the personal angle4. Interact with your audience5. Feature your audience 6. Start with a warm welcome (email)

– Cross-promote, elicit more info/input, build momentum

9 WAYS TO DRIVE SIGN UPS

Make CTAs stand out on your site/pages:

– Book-specific site or landing pages– Disruptive forms– Contextual forms

9 WAYS TO DRIVE SIGN UPS

Emphasize CTAs externally and offline:– The book itself– Extras, giveaways, cross-promotions– Interviews, podcasts, live and virtual events– Social crossover: Facebook, Twitter, Pinterest– Video bumpers/overlays for YouTube, Vimeo– Email gates for SlideShare, Wistia

3 QUESTIONS TO ASK TODAY

1. Where can your email improve most?

2. How can you optimize your CTAs?

3. What 3 ideas will you pursue now?

THANK YOU

For a free copy of our Email & Social ebook

plus more resources for authors, visit:

bit.ly/survey-aml14

For a free copy of our Email & Social ebook

plus more resources for authors, visit:

bit.ly/survey-aml14