build your brand with twitter

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Step by Step guide to build your brand with twitter

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  • BUILD

    www.effinhatcher.com

    Your Brand with

    TWITTER

  • www.effinhatcher.com

  • LEGAL NOTICEThisbookisAllRightsReserved.Youmaynotsellthisbook,giveitaway,displayitpublicly,normayyoudistributeitinanyformwhatsoever.Whilereasonableattemptshavebeenmadetoensuretheaccuracyoftheinformationprovidedinthispublication,theauthordoesnotassumeanyresponsibilityforerrors,omissionsorcontraryinterpretationofthisinformationandanydamagesorcostsincurredbythat.TheauthordoesnotwarrantorrepresentatanytimethatthecontentswithinarecompletelyaccurateduetotherapidlychangingnatureoftheInternet.

    Thisbookisnotintendedforuseasasourceoflegal,business,accountingorfinancialadvice.Allreadersareadvisedtoseekservicesofcompetentprofessionalsinlegal,business,accounting,andfinancefield.Whileexamplesofpastresultsmaybeusedoccasionallyinthiswork,theyareintendedtobeforpurposesofexampleonly.NorepresentationismadeorimpliedthatthereaderwilldoaswellfromusingthetechniquesTheauthordoesnotassumeanyresponsibilityorliabilitywhatsoeverforwhatyouchoosetodowiththisinformation.Useyourownjudgment.Anyperceivedslightofspecificpeopleororganizations,andanyresemblancetocharactersliving,deadorotherwise,realorfictitious,ispurelyunintentional.Inpracticaladvicebooks,likeanythingelseinlife,therearenoguaranteesofincomemade.Readersarecautionedtoreplyontheirownjudgmentabouttheirindividualcircumstancestoactaccordingly.Youareencouragedtoprintthisbookforeasyreading.Usethisinformationatyourownrisk.

    www.effinhatcher.com

  • What Is Twitter?

    www.effinhatcher.com

    Twitterisasocialnetworkand

    microbloggingplatformthat

    allowsyoutosend140character

    tweets.Withthesetweets,you

    canletyourfriendsknowwhat

    you'reupto,sharelinksandcool

    resources,communicatewithyour

    customers,drivetraffictoyour

    website,andmuchmore.

    AccordingtotheTwitterwebsite,

    Twitterallowsyoutoanswerthe

    question,Whatareyoudoing?

    Twitterallowsyoutocommunicate

    withoutthehassleofwritingout

    longblogpostsoremails.The

    formatoftheTweetallowsyouto

    getawaywithalinkandafew

    wordsthatcanbesentonthego

    fromyourcellphone.

    Andthistweetcanpotentially

    reachthousandsofcustomersor

    businessprospects,drivingthem

    toyourwebsiteorblog,and

  • www.effinhatcher.com

    drawingattentiontoyourproducts.

    Inturn,youwillreceivenoticeswheneversomeoneyouarefollowing

    Tweetssomething.Youcanreceiveinstantnotificationinyourbrowser,

    cellphone,email,andevenonIMclientslikeAIMorMSNMessenger.

    Basically,it'smoreorlessimpossibleNOTtokeeptouchwithyour

    Twitterfriends&followers,evenifyou'reoutandonthego.

    Twitter'sextremelysimpleinterfaceandeaseofuseisprobablyoneof

    thereasonswhyithascaughtonlikecrazy.

    Twitterwaslaunchedin2006byJackDorsey,andin2008/2009it

    practicallyexplodedinpopularity.

    AllkindsofcelebritiesuseTwitteronaregularbasistocommunicate

    withtheirfansandfollowers,frommusiciansandactresses,to

    professionalathletesandevenpoliticalfigures!Twitterallowsusto

    sneakapeakatwhatourfavoritecelebritiesareupto.Politicianslike

    Obamauseitasacampaigntool.

    What Is Twitter?

  • www.effinhatcher.com

    What Is Twitter?

  • www.effinhatcher.com

    Evenlargecorporationsand

    televisionnetworksuseTwitter,

    suchasCNN,Amazon,Dell,and

    ESPN.Twitterhasalsobeen

    recognizedasservingarolein

    journalism.WhenUSAirways

    Flight1549crashedintothe

    HudsonRiver,thefirst

    photographwastakenbya

    TwitteruserandsenttoTwitpic

    longbeforethemediaarrived.

    Twitterusersontheground

    tweetedaboutthe2008

    Mumbaiattacks,compilinglists

    ofthedeadandinjuredand

    offeringimportantinformationl

    ikeemergencyroomnumbers.

    Twitterhasalsobeenheavilyused

    toorganizeandrallypolitical

    dissentandkeepastreamof

    communicationopenbetween

    protesterswhengovernments

    havetriedtosuppressthem,asin

    the2009Iranianpresidential

    elections.Okay,sononeofthat

    stuffreallyhastodowithinternet

    marketing,butthepurposeisto

    showyouthatTwitterisindeedan

    incrediblypowerfultoolcapableof

    reachingouttothousandsor

    millionsofpeople!.

    What Is Twitter?

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    Why Twitter Is an Effective Marketing Tool

    ManymarketersfailtoseewhatthebigdealisregardingTwitter.They

    readTweetsaboutwhatsomeoneateforbreakfastorwhatcolorshirt

    they'rewearing.Theymightsignuponlytostareatabare,lonely

    screenwithzerofollowers.

    Initially,itmightbedifficulttoseethepotential.Butonceyouget

    started,TwitterhasatendencytosnowballintoaHUGEdealfor

    marketersonethatisabsolutelyessentialforthegrowthoftheir

    businessandtheirexposureontheinternet.

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    How Can You Use Twitter?

    HerearejustafewofthewaysTwittercanhelptobenefityouronline

    business:

    Establishingrepertoirewithyourcustomers/readers.

    Twitterallowsforabitmorepersonal,lessformal,morefunmodeof

    communication.Itallowsthemtocatchaglimpseofyoujustasa

    regularpersonsendingSMStextsfromWalMart,ratherthanasa

    serious,detachedbloggerorbusinessowner.

    Whyisthisuseful?Itallowspeopletoconnectandrelatetoyouona

    personallevelitmakesyoulookjustlikearegularJoe,especiallyif

    youincluderandom/funtweetsamongthemoreserious,business

    driventweets.

    Keepingyourcustomers/readersupdated.

    Withablog,youmightonly

    updateonceortwiceperweek.

    WithTwitter,youmightsenda

    handfuloftweetsperday,

    keepingyourfollowersinthe

    loopandremindingthemofyour

    existence.

    Ofcourse,it'snotrecommended

    tosendamilliontweetsperday.

    Thiswillonlyservetoannoy

    peopleandtheywilllikelyunfollow

    you.

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    Buildingaloyal,steadycustomerbase

    BUILDALIST! Asamarketer,I'msureyou'veheardthisrefrainmany

    timesover.Buildingalistisoneofthemostvitalstepsyoucantakein

    theadvancementofyouronlinebusiness.Twitterisprettymuchthe

    sameasbuildingalistalthoughitmightbeevenmoreeffectiveinthe

    longrun.

    Whenitcomestoanemaillist,alargeportionofyoursubscriberswon't

    evenglanceattheemailsyousend.Theireyeswillglazeoverandthey

    mayevensendittothetrash.WithTwitter,yourfollowerswillseeallof

    yourTweets.They'lldigestitsinformationinabouthalfasecondandif

    youincludealink,theyprobablywon'tgetoffended.

    Chancesare,ifyouincludedaneyecatchingdescription,they'llprobably

    clickit!Additionally,itwon'tSEEMlikeyouaremarketingtothem,

    becauseyou'rejustanotherTwitterusertweetingaboutrandomstuff!

    How Can You Use Twitter?

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    How Can You Use Twitter?

    Buildingupexcitementforaproductlaunch

    Justlikewithanemaillist,Twittercanbeusedtobuildupexcitement

    aboutanupcomingproductlaunch.ItcanstartwithoccasionalTweets

    aboutyournewproject,andbykeepingyourfollowersuptodate

    andofferingfreebiesandcoolstuffthatthey'llappreciate,you'llbuild

    trustandanticipation.Whenyourproductlaunches,awelltimed

    Tweetmaylikelybejustaseffectiveasablasttoyouremaillist.

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    How Can You Use Twitter?

    Drivingtraffictoyourwebsite

    Wouldn'titbegreatifyoucouldinstantlynotifyhundredsorthousands

    ofpeopleeverytimeyouupdateyourblog?Twittermakesthis

    possible.ItessentiallyactsasanRSSfeed.Bybuildingasizablelistof

    followers,youprettymuchhaveaccesstoaninstantsourceoftrafficto

    yourwebsiteorblog.

    Peoplewhowouldotherwisenotbeawareofupdatesandnewcontent

    willbenotified,givingthemachancetocheckitout.Ifyourblogis

    highquality,peoplewillkeepaneyeoutformoreofyourTweets.

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    How Can You Use Twitter?

    Buildingrelationshipswithbusinesscontacts

    Twittermakesiteasytokeepintouchwithbusinesspartnersand

    contacts.Traditionalinstantmessagingisonitswayout,andyou'llfind

    thatmostsavvyinternetmarketersuseTwitterastheirprimarysocial

    networkingtool.Sotakeadvantageofthisfact!Hookupwithyour

    contactssoyoucanworkonbuildingacloserrelationship.

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    How Can You Use Twitter?Crowdsourcing

    Crowdsourcingisauniqueform

    ofoutsourcing.Itworksbycalling

    onyourfriends,fans,followers,

    emailsubscribers,etc.to

    contributeideasandsolutions.

    Basically,itisaformofgroup

    intelligence.

    Bylisteningtothecrowd,

    marketersandbusinessowners

    canfigureouttheexactthoughts,

    needs,andwantsoftheir

    customerbase.Inthisway,

    innovativenewideasand

    strategiesarebornthatare

    guaranteedtofallinlinewiththe

    desiresoftheconsumer.

    Bydirectlyaskingyourfollowers

    whattypeofnewsoftwarethey'd

    liketoseedeveloped,orwhat

    theirbiggestsetbacksare,orwhat

    theyliked/dislikedmostabout

    yourlastebook,youcangainan

    incrediblyamountofinsightabout

    yourbusiness!

    Twitterprovidesaperfectplatform

    forcrowdsourcing.

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    How Can You Use Twitter?

    Goingviral

    Socialnetworkingsitesgiveusagreatopportunityto'goviral'.This

    meansthatyouTweetaboutsomethingthatreallycatchespeople's

    attention.Yourfollowersareimpressed,sotheyreTweetit.

    Inturn,eachoftheirfollowersreTweetit,andsoonandsoon,and

    soonyourlittleTweetspreadslikewildfire,snowballingintoahuge

    stormofclicksandtraffic.

    Ofcourse,TRYINGtomakesomethinggoviralprobablywon'twork.It

    tendstojusthappenonitsown.TweetingHeyguysbuymynew

    ebookclickherewillnevergoviral,obviously.Butifyoufind

    somethingreallyinteresting,littleknown,valuable,funny,etc.,you

    mighthaveachance.

    Veryoft