building a brand on twitter

© 2015 BancVue. All rights reserved. Not for distribution.

Building Your Brand On Twitter

Building Your Brand On Twitter •  With Special Guest:

–  Ashley Jacobs – Director of Digital Marke<ng at Wisebread –  Wisebread is a finance blog aimed at helping you live large on a

small budget

•  Goals: –  Discover the basic tac<cs used to grow your TwiDer following –  Define strategies banks & CU’s can use to aDract and interact with

influencers –  Deliver some 3rd party tools your social media team can u<lize to

achieve your goals

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

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“I first got started on twiDer during an internship my senior year of

college. It can be overwhelming to get started on TwiDer, but you just have to go for it! �#bankonsocial”

@Wisebread


“This means on TwiDer, you have to be very calculated

about how best to convey your messages. �#bankonsocial”

@Wisebread

“140 characters, faster (tweet half-‐life), different audiences, rapid response mechanism, and

oh so many others! �#bankonsocial"

@Alukomnik


The average life-span of a Tweet is

18-20 minutes


“My favorite tac<c is par<cipa<ng in tweetchats.

�#bankonsocial”

@Wisebread

“Remembering that TwiDer is a conversa<onal, two-‐way

channel. It isn't a broadcas<ng mechanism. �#BankOnSocial”

@gobellbanks


@Wisebread hosts a weekly financial Twitter chat every Thursday at

3PM ET using the hashtag #WBChat


“Engage engage engage, no one likes following people who don't talk to them!

Make it personal and start a convo �#BankOnSocial”

@BankSmartKATE

“Joining in on conversa<ons! It's all about "Staying Social!" I've made more connec<ons by jumping in on tweets.

�#BankOnSocial” @BankSmartCARRIE


“One mistake I see brands making is not engaging with

their followers. Retwee<ng and sharing content is great, but you

have to engage through conversa<ons as well.

�#bankonsocial”

@Wisebread


“Brands linking FB or Instagram & their only TwiDer posts say "I

just posted a photo to Facebook." Spamming my feed.

�#BankOnSocial” @BankSmartCARRIE

“Strictly pos<ng self promo<ng content. Flip the focus to your audience!

�#BankOnSocial" @HelenLawr


“I would use that <me to par<cipate in tweetchats. In my opinion, tweetchats are one of the best ways to engage with

people on TwiDer. �#bankonsocial”

@Wisebread


“Use �@hootsuite to schedule posts throughout the day so

even though I wasn't available I could engage. �#bankonsocial”

@DebbiKing

“Connect with people through replies, quoted

RTs and men<ons. �#BankOnSocial”

@gobellbanks


“U<lize TwiDer lists! I have one for friends/family,

�#fintech, general news etc. Quick, easy way to catch-‐up.

�#bankonsocial”

@MrsAmandaReed


“�@Buffer �@Nuzzel �@TweetDeck are my favorite

3rd party tools �#bankonsocial”

@DarleneMacAuley

“I'm a huge hootsuite fan myself!

�#BankOnSocial"

@BankSmartKATIE


“Google analy<cs, �@simplymeasured, and

so many others �#bankonsocial”

@Alukomnik

“I use �@Hashtracking to keep track of

analy<cs on our chats. �#bankonsocial”

@Wisebread


“In our giveaways, we have people tweet their answers

to earn entries. �#bankonsocial”

@Wisebread

“Giveaways and feedback! We prompt people to tell us on TwiDer what they think of

products/services �#BankOnSocial"

@BankSmartKATE


“If you have a video chat, or press conf. make sure you have a branded backdrop with your handle on it

�#bankonsocial”

@Alukomnik


“Engagement rate, perhaps men<ons and favorites :)

�#bankonsocial”

@HorizonCCU

“Faves and men<ons, and click through to my site on

my content. �#bankonsocial”

@Alukomnik


“My go to piece of advice is par<cipate in Tweetchats! Many influencers aDend chats so this is a great way to connect with

them. �#bankonsocial”

@Wisebread


“Connect with people, topics &subjects you are interested in & can engage in. If you can't speak there language you're

lost �#bankonsocial” @woodsie33

“Be authen<c! Everyone can spot a

phony. �#bankonsocial”

@DebbiKing


“I can't state this enough! Your stories will be on social media (especially TwiDer)

even if you aren't �#bankonsocial”

@Alukomnik

“Personality goes a long way in cukng through the

corporate cluDer on social media! �#bankonsocial ”

@BancVue


“I’ll give my top five

#BankOnSocial”

@Wisebread

1.  Don’t be afraid to use Twitter! You should be more afraid of NOT using it than using it.

2.  Participate in Tweetchats. (shameless plug: Join #WBChat Thursdays at 12pm PST!)

3.  Share content from others! 4.  Respond to questions and comments! 5.  Have fun with it. Social media is about being social, so keep it

fun!

building a brand on twitter

Social Media