BRANDING YOU

Natascha F. Saunders, M.S., MBACertified Professional Career Coach

“Brands are built on what people are saying about you, not what you are saying about yourself.”

~ GUY KAWASAKI http://www.guykawasaki.com/

04/08/2023 www.theyouthcareercoach.com

NAME: Natascha ‘Career Coach | Poochie’ Saunders

EDUCATION: UMASS Amherst (BS)Johnson & Wales University (MBA)

Northeastern University (MS)

Northeastern University (Ed.D) ,Current

Harvard Kennedy School, (Executive Education in LOA), Current

ENTREPRENEUR: CEO | Founder of The Youth Career Coach Inc.

Current Employers: Faculty at Northeastern Univ. | Univ. of Rhode Island | Suffolk Univ.

Consultant, EnCompass Education

Former Employers: MIT Sloan | Boston University | Johnson & Wales University |State Street | A.G.Edwards |Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth | Swarovski | Candy Ford Modeling | Roxbury Public Defenders | InCert Software | Pitney Bowes | Bally’s Total Fitness | Reggie Lewis

Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do

Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho

Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)

Awards: Tory Johnson’s Women for Hire, Daring Doer, 2011

Mass Housing | Mass Impact, Change Agent, 2011

Harvard ‘WECAN’ Woman of the Year, 2010

About Me

04/08/2023

Branding YOU agenda:

What is a Personal Brand Who is Personal Branding for Where & When is Branding in play Personal Branding Quiz

How to discover your Brand Create a Personal Branding Statement

Action

M.I.C.R.O by Tascha Extras Wrap Up

www.theyouthcareercoach.com | www.nataschasaunders.com

Personal branding, by definition is the process by which we market ourselves to others.

It’s how you position yourself for success using today’s resources.

What is Personal BRAND?

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Many people think personal branding is only for individuals such as:

Who is personal branding for?

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When & where is your brand in play?

When you walk out the door Events/Gatherings Family Online On the street

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04/08/2023 www.theyouthcareercoach.com

Personal Branding Quiz

Assessment……. Discussion

ACTION

How to discover your Brand? Assessments: Myers Briggs | Jung Typology, Transferable

Skills, Job Assessment, Habits | Natural etc.

Have you ever been called intelligent, humorous, arrogant, networker, or analytical by peers? Conduct a survey…..

Look in the mirror! What is your Vision?

Write your obituary

Create a Personal Brand Statement (Elevator Pitch) & get feedback

“Start with the end in mind. ” ~ Stephen R. Covey, The 7 Habits of Highly Effective People

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04/08/2023 www.theyouthcareercoach.com

Create your Personal Branding Statement…..

Create Partner to Share Give feedback 2-4 volunteers to share to all

Example of a personal branding statement: "A divorced woman who specializes in helping divorcing couples find mutually acceptable custody solutions, and helps each get back on the road to mutual happiness for not only them but for their children.

I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits.

I love helping people to develop a unique Personal Brand. A brand that represents who they are on the inside and expresses itself authentically on the outside.

ACTIONElevator

Pitch Handout *optional

*

04/08/2023

IMPORTANT M.I.C.R.O.CREATED BY NATASCHA SAUNDERS ™

Personal Branding Tool Kit

Materials ▪ Business Card, Resume, Cover Letter, References

Image▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar

Communication ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,

legs etc.), Email, Phone, Text, IMReputation

▪ Family, Friends, Associations, Network, Return the favors, Giver

Online ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,

Youtube Presentationswww.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

M.I.C.R.O’s in Branding

Materials used in Branding

04/08/2023 www.theyouthcareercoach.com

The Cover Letter

Why do you write them? Styles (Paragraph | Bullets) Addressing the letter to whom Content

▪ Why are you interested in the position, and this company (brochure, mission, values, leaders)?

▪ Review the Job Description! What did they say they wanted in a candidate?

▪ Make the Match (Skills/Qualifications vs. What you have) ▪ Transferable skill set | Explain that you have the skills (jobs,

courses, volunteer etc.) (Handout)

Cover Letter Evaluation Checklist (Handout)

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The Resume

Purpose | Legal Document Length Accomplishment Statements (PAR, Verb Tense) #’s (People, Hours, Money, etc.) Headings (Career Accomplishments, Project Based Experience,

Presentations, Hobbies | Interests) Not just Spell Check Action Verbs | Your language | Communication (Handout)

Websites (On resume & Online Resume Websites/Portfolios) Resume Evaluation Check List (Handout)

Extra: Letters/Verbal Recommendations (Can impact you getting hired, Must

verify your cover letter & resume) www.theyouthcareercoach.com | www.nataschasaunders

Resume Self Critique

Image in Branding

Communication in Branding

Body Language 55%Tone of voice 38%Words 7%

Three elements of communication – and the so called “7%-38%-55% Rule”

What percentage out of 100% does the following play in communication?

Body Language Tone of Voice Words

1971 by Albert Mehrabian (currently Professor Emeritus of Psychology, UCLA).

Reputation in Branding

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Online Branding with Social Media Linked In (handout)

Create a strong profile (handout) Read other profiles in your field Requesting an Introduction Ask everyone & anyone if you can add them & search who they are connected to Groups (Alumni, Industry, Start your Own) Add projects, books etc. on your profile Headshot (BostonCasting.com | http://www.valenciofoto.com/)

Blogger |Word Press | Newsletter | Website | Magazine | Paper Google Search *Can we find you? What comes up?*

Slideshare Youtube Channel

Expertise, Any features of you online anywhere?

Facebook Essence Magazine Black Enterprise Magazine Subscribe even if you can’t friend, Read their About Tabs, Simply Hired & Glassdoor

Twitter Direct Message to the President of Internships.com Macy’s Marketing Department for a Student Perfume Creator www.theyouthcareercoach.

com

04/08/2023 www.theyouthcareercoach.com

QUESTIONS

EXTRA: NETworking in Branding

Networking & it’s impact on your brand:

Jeffrey Gitomer’s Little Black Book of Connections

6.5 AssetsFor Networking Your Way to

RICH Relationships

Quiz….

“It’s not who you know it’s who knows you.”

Jeffrey Gitomer , Author

NETworking TIPS

DO’S Ask for business cards & organize them in Excel,

and LinkedIn *ask for permission* & write on the back of the card

Update your contacts w/ what your doing – you may need a reference, send notes once to twice a year

Positive attitude and SMILE (pearl white teeth and great breath)

Listen and follow through, make a personal connection

Practice your Elevator Pitches A 2012 survey of more than 2,000 adults conducted by Glassdoor and Harris Interactive found that 52% trust friends and family when making job decisions, 14% trust reviews, 5% trust a company's website and 2% trust the company's recruiters.

Senior Executive TIP:

“I think that it would be useful to reiterate that young professionals should send a follow up email. Over the past few weeks, I received several e-mails from individuals who were applying for the … position. I answered their questions and concerns, and then I never heard back from them again. It would have been nice to hear whether they made it to the next round or even if they did not get the job. In the latter case, I could send their resume through a different channel or perhaps even get some feedback for them as to why they did not get the job that might be useful in future interviews.”

04/08/2023 www.theyouthcareercoach.com

QUESTIONS

“People don’t buy what you do they buy why you do it”

~ GUY KAWASAKI http://www.guykawasaki.com/

04/08/2023

IMPORTANT M.I.C.R.O.CREATED BY NATASCHA SAUNDERS ™

Personal Branding Tool Kit

Materials ▪ Business Card, Resume, Cover Letter, References

Image▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar

Communication ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms,

legs etc.), Email, Phone, Text, IMReputation

▪ Family, Friends, Associations, Network, Return the favors, Giver

Online ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google,

Youtube Presentationswww.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™

Are you BRANDING YOUNatascha F. Saunders, M.S., MBA

Certified Professional Career Coachwww.theyouthcareercoach.com

www.nataschasaunders.com1-617-942-2861

info@theyouthcareercoach.com | info@nataschasaunders.com