btec hnd in computing and systems development information technology essay
TRANSCRIPT
Btec Hnd In Computing And Systems Development Information
Technology Essay
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HotAsia is a very old and famous restaurant in London city. It's located in
Whitechapel. Near the London Hospital. It's trying to give the best
customer service. As I am a new manager of the restaurant, so I am
trying to organize the whole structure of the restaurant. I will include the
e-commerce business system so that the restaurant can improve so
quickly.
Company History:
HotAsia is a very popular restaurant in London city. The restaurant
opened from 1980. In that time, the restaurant gave their service to
customer good. There were working some employee. Day by day it's
increased dramatically. At the moment, the restaurant owner wants to
make it more popular and easier for customer by using e-commerce
business system. Now it is doing the e-commerce business.
Business Nature:
It is a restaurant. So its normally delivered to customer foods. Customer
can order for any food item from online restaurant menu or customer can
give their order by phone call. Even customer can by food directly from
the restaurant.
Current Status of business operation:
The company currently doing the traditional business. They are doing the
catalogue system business. They take by phone call or face to face.
Customer can buy their food from the restaurant. Also the company has
the leafleting system. They sent the leaflet door to door. The leaflet
mentions their all food and its cost.
Question 1.2: Analyze the competitive market using PEST/SWOT approaches to identify the challenges and opportunity.
Introduction:
SWOT analyzing is a very helpful analysing system for business. People
can easily understand the strength and weakness in their business by
using SWOT analysing system. It can give us a proper salutation and
business organization. It can give us the result about business weakness,
Strength, Opportunities and Treats.
My company SWOT analysing results below:
Internal Analyses:
Strength:
Sales directly to consumers.
Provide the good customer service.
The company has a good financial resource.
Keep cost below from the competitors cost.
Weakness:
No online image.
It is not establish.
It is only located in London area.
No online Shopping.
External Analyses:
Opportunities:
We need to extend our business to other places.
Increase the quality of the employee.
Treats:
Good. Food.
good repetition
Increasing lots of compotators in the market.
PEST Analyses:
After the SOT analyses, we are going analyses the PEST. It is very
important analyses the PEST. It is a factor which can affect to business
by political, economical, socio cultural and technological factors.
The PEST Analyse of Hot Asia:
Political Factors: the political change can be effect on our business
directly. For example, if the government change then the new
government take lots of decision on the health side. So health regulation
can affect our business directly.
Economics Factors: the inflection of the capital can affect directly our
business. The economics increase can effect on to our business.
Socio cultural Factors: we have target the particular age group of people
for our business. And provide the hefty food for eating.
Technological Factors: some specific machine is needed for our business.
And we need to update the lately technology for our business.
Question 1.3: Identify the Stakeholders of the company, and state the new mission objectives for the company.
Definition of Stakeholder:
A person or group that has an investment, share, or interest in
something, as a business or industry.
A stakeholder may not essentially be concerned in the result making
progression.
Stockholders of my Restaurant:
Investor.
Customer.
Employee.
Suppliers.
Manager.
IT (information Technology).
Council.
Media.
Community.
Why we need to Analysis the Stakeholder? Draws out the interests of
stakeholders in relation to the problems which the project is or you are
seeking to address.
Identifies conflicts of interest and potential conflict
Identifies viability other than in pure financial terms.
Help give an overall image.
Help recognize interaction among dissimilar stakeholders
Stakeholder Analysis: it is important for the restaurant. They have to
analyse their stakeholders. So, we can get better result for our company
by analysing stockholders. We analysed some stockholders and the
results are below.
Stakeholders
Importance
Influence
Interest
Investor
High
High
To invest money
Customers
High
Medium
Very good service
Employee
Medium
Low
Arrange the all job
Suppliers
High
Medium
Supply all Products.
Manager
High
High
Control the all services properly.
IT (information Technology)
High
Medium
Make service Easier.
Our Restaurant New Mission:
To make sure that, every visitor can receive the expert, friendly and
polite service. Also provide comfortable and well recognised promises for
our customers and staff. Provide reasonable price. Make sure that, all
staff and customers are treated respect.
Question: 1.4: Describe the current status of information technology used in traditional business.
Introduction: now the technologies are playing the vital role at the
modern business world. It provide some tools which use and run whole
the world. The new event of communication technology and it use
commonly in computers programme. Now a day's most of businesses
depend on the internet or technology.
History Of Technology: before the modern technology business, people
do the traditional business. For example. People do the business and
trade by paper based. And they use the machine for printing their menu
and receipt. When computer invented, then people were trying to their
business by computer. They used the computer for educing their cost.
Significance: now a days business and technology are depended each other.
Technology and business are nearly indivisible today. with no technology
and computers, the custom trade function that are the spine of an
association would be harshly slow. It would take an wide quantity of time
and a lot of occupation for persons essential function to be perform
without skill. The use of machinery in business has greater than before
the workload that commerce can handle efficiently. It has authorized
business to be able to work around the timepiece and roughly the world.
Benefits:
trade has turn out to be so well-established with technology because of
the profit that skill provide. It decreases the time it takes to achieve a
mission and increase the quantity of information that can be process.
Technology also has the capability to receive on several tasks at one
time. There is a negligible possibility of fault when technology is use. The
low achievement cost along with the effectiveness and accuracy of
technology make the profit of using it in production certain.
Opportunities:
The use of technology in business created opportunity for extra
technological advance. a lot of business function are able to control
freely with the apply of technology. This has led to the need for software
growth companies and business consultant.. It also created surroundings
amenable to outsourcing to other country. With technology management
assured business function regularly, with international workers business
are able to have buyer carry at all times as well.
Considerations:
While there are countless profit of with technology in trade, there are
some downside. According to the United Nations University, acclamation
to technology has led to increased dependence. In addition, according to
the Small Business Bible, the arrival of technology has led to a refuse in
the ability level of the end users. The U.S. Small Business Association's
Office of Advocacy has predicted that this waste away of ability level may
reason an ultimate drop of income.
Question 2.1:
There are lots of famous restaurant in the world. So selected the tree
very famous restaurant which is worldwide. So I am trying to get some
information or their business strategy which can be use full my
restaurant. So going to describe this three restaurant and it are below;
Aniseed Bar & Indian Restaurant.
Nan dose.
Curry Express.
After doing the research and investigation of the three companies, I got
lots of information from this company. They are doing currently the e-
commerce business for their restaurant. They tray taking the order by
online from the customers. They are using their own e-commence
business. They have lots of brace and it world wide. So any one can
choice the local restaurant by clicking their local postcode. The thee
company are very well establish at the current e-commerce market.
Aniseed Bar and restaurant, nandos and Curry Express are registrar to e-
business. For example, they want to provide the quality of service. Clean
and value added services. They also observe the customer mind. Actually
customer what they want. The economic skill and quality control is
important for their bossiness. So the three companies also analysed the
PEST and SWOT analysed. And they are very successful and very
confidential about their business. They also are increasing the online
business day by day. They take order by online and phone call. They have
online oll food list and price list (www.just-eat.co.uk).
So, after investigation the three popular restaurants, I got lots of
information from this restaurant. So I get some idea about the online
business. So now we are going to do the online business at the moment.
Now we are using the e-commerce. We will try to give the better
opportunity for our customer.
Part 3.1:
Strategy plane is a very important for e-commerce business. It is a
management tools which help the organization to do better job. It also
focuses the energy. Even it also adjusts with the environment and
response to the changing environment.
What is Strategic Planning?
Strategic planning is a process of managerial and accesses the long term
goal and strategy. We need to analyse the swot and pest analysing
system. Then we have to select our mission and vision. And then scan
environment by the pest and swot analysing system.
Why is it important?
It is road map of the company which achieve the competitive object.
It is the company's game planning for to please customer and to improve
the financial improvement.
Without strategic planning company can be on high risk.
Try to save the most issue in a macro level.
Communicate with each important one.
The Strategic Planning for E-commerce:
First setting the goals.
Understand what we do now.
Predict the future scenario.
Formative the best response to the future.
Understand the resources.
Call the process from the order.
It can imply that, some action and decision can be important than others.
It also can be more challenging complex and chaotic.
New Web Site Design:
As Hot Asia Restaurant doing the traditional business. Now they want to
do the e-commerce business. So I am going make a plane for my e-
commerce business and trying to build up new web site which will be
very tractable.
Successful tradition businesses need to build a website. Then need a
server configuration and public relation. Also sales and marketing
abilities. So a good web site can attract more customers to company
(Janiece 2004).
So I would like to say that, e-commerce business is dependent on totally
online and it is all about the technology. So I am going to describe the
web site which designed for our new e-commerce business. I will make a
home page first. And then it will link with other pages.
My HotAsia Website:
HotAsia
Home Page
About Us
Order Form
Informative Content Links
Payment Information
Order processing and Confirmations
Our Products
FAQs
Contacts Us
Additional information
Shipping and Return information
Our History
Order
Products 3
Products 2
Product 1
Staff
Customer testimonials
Part 3.2:
It is important to know that, my new e-business idea can be helpful for
my restaurant business. Because of there are lots reason behind this. We
organised our business by analyzing swot and pest analysing. Our
website is easy to access. It made by good design. So customer can
attract easily. Also the web site offer to multiply information. The
customer can get the other link by our web page. Customer can access
the organisation information. Also visitor can put their feedback. Even we
check the customer attention about our products and we offer to
customer that, they can access our accessible information. Also customer
will be able to personalise their order. Tracing the order. And to
communicate with order details. Even they will be able to turn the order
quickly and consider their packaging. Also customer will be able to
manage the different link to access. And they will be able to handle their
returns.
Part 3.3:
Market Position of the Company:
HotAsia doing the e-business and it are trying to compare the other
company. Such as Macdonald, KFc and Pizza Hat. The three other
companies are very established in the market. They are doing the e-
business and they are successful in market. So our company get some
information from the other three companies and our are trying to get the
market like this. Our company took some decision to get customer
satisfactions and customer expectation.
So our company select the customer expectations and that's are below;
Right products.
Right website or platform.
Better quality.
And the best customer service.
Some example of customer service:
When customer will send any email then we try to response their email
by phone calling as soon as possible.
We also try to response their email by phone call or email in a same day
or with in an hour.
Then we will observe the customer satisfaction. If we get their
satisfaction 5% on line then we will understand that their response is
good for the company.
Hot Asia Strategic Plane:
Hot token some strategic plane for their restaurant. For example,
Provide online advertisement on all common website.
Using the Media for Advertising. Like Radio. Television.
Provide flyer in store for clients.
Hot Asia Is not number one restaurant at the moment. So we are trying
to improve the condition. As it establish on financial site, so they can try
to do something better like other well establish restaurant. So they have
analysed some rescores, competitors and target market. And this is
below.
Hot Asia Resources:
Good online facility.
The corporate yearly reports.
Hot Asia Competitors:
Nandos.
Curry Express.
Dil Tandoori.
Hot Asia Target Market:
All Types Of families.
All ages people.
Students.
All visitors.
Our Traditional Marketing Mix:
Actually marketing mix is a combination of major 4 ps tools of marketing
(Kotler and Armstrong 1990). The 'Four Ps' are below
Product.
Price.
Place.
Promotion.
Product:
Our traditional business provides food. It is the company products. We
always try to provide the good products to customer.
Price:
After selecting the produces then we have to select reasonable price for
our products. Because, there are lost of competitors in the market. So we
need to compare with other and gibe the best price to customer.
Place.
Then we need to select a suitable place for our company. So hot Asia now
near of London Hospital. We think that it is commercial place and
suitable for our company.
Promotion.
Then promotion is a important option for the company. Company can
attempts to communicate wit other competitors. It has five elements.
Sales promotion.
Direct marketing.
Advertising
Personal sailing
Public relation (Dibb et al 1997).
Part-3.4:
Design Specification of Hot Asia:
Hot Asia is going to registered to the website. They all ready made a
layout for their e-business. First of all, they will make a home page where
will be a big picture on meddle of the page. And top on the page, there
will be all other link on this site. Such as product detail. Customer order.
Payment, return policy etc.
The company will use a hard ware which is very suitable at the moment.
Also they will use the database access system for their webpage's. Even
the company will the network which able all palace at the moment. Like
Sky broadband network. Mobile network. They also use a database
application for their e-business.
Usability of the Hot Asia Webpage:
Usability means people can or customer can use the web pages easily
with out any problem (Dave and Soheyla 2007).
They also use the usability about their homepage. Customer can easily
use this page with out any problem. For example, some rubbish stuff. It
will not on Hot Asia home page. So customer can use it very easily.
Accessibility of the Hot Asia Web page:
At the moment, most of people like browse any web site by their mobile
phone. So all web pages or large web page can't open or browse the
mobile devise. So Hot Asia are going to make web site where mobile
browser can browse this web pas easily. So the computer internet
browser and mobile inter net browser easily access the Hot Asia
webpage so easily.
Part-3.5: evaluate the suitability of your solution above.
Suitability means, we can delever our food properly and the food is taken
by known. Also the distance is know by it. Like sight and hearing. We
need to observe the distance and it harmfull or not by animals or
anything else (Saint et al 2005).