ASSIGNMENT BRIEFUnit(s):

Unit 1: Visual Recording in Art and Design (10 credits)Unit 2: Materials Techniques and Processes in Art and Design (10 credits)Unit 41:Words and Images in Graphic Design (10 credits)

Qualification: BTEC Level 3 Art & Design Subsidiary/90-Credit/Diploma (QCF)Assessor: Ms AshtonIV Name: Ms Wiid & Ms Noble

Student Name:Assignment Title: Cravings Infographic

Date Issued: 14 October 2019 Deadline: 21 April 2020

Learning Outcomes: Unit 1:On completion of this unit a learner should:1 Know how to identify sources for visual recording2 Be able to record visually 3 Understand visual recording in others’ work4 Understand own visual recording5 Be able to develop visual recording to produce outcomes

Unit 2:On completion of this unit a learner should:1 Be able to explore materials, techniques and processes safely2 Be able to use materials, techniques and processes3 Understand the suitability of materials, techniques and processes

Unit 41:On completion of this unit a learner should:1 Know how words and images are used in the work of others2 Understand the relationship of words and images when developing ideas3 Be able to produce final outcomes that explore the potential of words and images.

Specific Assessment Guidance:-------

Use books from the department and library (reference all books used)Use of Internet to research images and information (reference all websites used)Use of www.pinterest.com for research and developmentUse of software available in schoolGuidance given on how to produce written informationGuidance given on how to use specific softwarePortfolio including development of ideas and experimentations Final outcome influenced by developmental work and research

Scenario:You have been commissioned to design and create an infographic display for a local secondary school. You will need to use images and words to create an exciting visual for a school display that is both functional and eye-catching. You will meet with the school staff to discuss ideas for your designs as well as outline the key requirements.

You will need to make use of graphic media and Photoshop to develop your use of words and images as well as research ideas from other designers/artists. In addition, you will need to research a focused theme for your display and decide a suitable area to display your work. Through your understanding of visual recording, you will experiment with a range of media and produce outcomes which will be presented to the secondary school. These outcomes will need to explore the potential of words and images and will be exhibited in the school for both the students and the local community.

Criteria: Tasks:

Unit 1P1, P3

M1D1

Unit 41P1, M1, D1

You need to research and identify sources that are appropriate for this theme, whilst also looking at designers who look at word and images. You need to look at source material both artist and contextual. This research will be the start for you to develop your own ideas towards producing your outcome. You need evidence of a selection from a variety of sources, preferably most from primary experience. This needs to be done independently showing personal initiative in selecting your sources. When annotating you need to analyse using technical language and discuss visual recording in others’ work. You need to both review work and evaluate with in depth knowledge thinking about the needs of different audiences.

Unit 1P2M2

Unit 2P1, P2

M1, M2D1

Unit 41P3

Take own photographs and:- Manipulate- Draw- Mixed Media- Print- Paint

You need to develop your own primary sources and build a strong personal identity when developing your ideas.

You need to experiment using a variety of traditional and digital media and processes, covering different approaches to mark making. You need to manipulate your studies using exploratory approaches to media and techniques. When experimenting with the various media you need to evidence that you are able carry out safe investigations thinking about the processes.

Unit 1P4

Unit 2P3,

M1, D1

Unit 41P2, M2, D2

Annotate your work - Demonstrate critical skills in evaluating the qualities of materials, techniques and processes, giving reasons as to their suitability or not for different pieces of work using specialist vocab. Compare the different properties and characteristics of a range of media and materials, choosing their suitability for specific tasks. This can be shown in numerous ways such as test pieces, trials, swatches, sketchbook studies, print outs and annotated worksheets. You should produce a series of planned and annotated exploratory studies. You need to show in your writing that you have knowledge and understanding of health and safety.

Unit 1P1, P2, P3,

P4, P5M1, M2

D1

Unit 2P3

Unit 41P1, P2

M1, M2D1, D2

Research infographic - Cravings

With your experiments you need to start putting them into the context of an infographic in the style of artists, communicating specific information for your targeted audience.

You need to look at diverse ways of presenting this information. Your refinement needs to be coherent, using visual recording selecting your ideas purposely. This can be done in numerous ways and example could be as small thumbnails or layout sheets, thinking about where the images and information goes. Also, discuss the suitability of materials, techniques and processes.

With your infographic layouts you need to consider individual and creative ways of presenting your information, developing a range of presentation methods. You need to think about the different audiences you will have ranging from adults to children and who you are aiming your infographics for as well as where they are displayed. For this I would like you to research a range of designers and existing infographics.

Unit 1P3, P4, P5

M2D1

Unit 2P3M2D1

Unit 41P2, P3

M2, M3D1, D2, D3

Present your design ideas.

Once you have experimented with your images and looked at infographics and ways you can present in different layouts you need to now comment appropriately showing why you have chosen the different images. You should show connection between artists’ work and your own, showing how your work has been influenced by different artists. You need to provide self review and evaluation of your work throughout your sketchbook.

You need to show purposeful and individual experimentation and justification in developing your final outcomes using words and images. You need to demonstrate a wide range of responses to designing your Cravings infographic.

Present your outcomes.

Your final outcome should demonstrate an individual approach. Your design needs to demonstrate innovative design ideas and show in-depth understanding of the brief Share your ideas with the secondary school staff and ensure you cover all of the criteria discussed in the project brief and your meeting with staff. These outcomes will also need to be hung for exhibition. Take photos of your outcomes in their location and annotate and evaluate your work. Make sure you discuss the use of visual communication as well as abstract themes and/or literal themes.

References:

Please list all references used (ie. books, websites, exhibitions, etc.)

ASSESSMENT RECORD

Unit(s):Unit 1: Visual Recording in Art and Design (10 credits)Unit 2:Materials Techniques and Processes in Art and Design (10 credits)Unit 41:Words and Images in Graphic Design

Qualification: BTEC Level 3 Art & Design Subsidiary/90-Credit/Diploma (QCF)Assessor: Ms AshtonIV Name: Ms Wiid & Ms Noble

Student Name:Assignment Title: Cravings Infographic

Date Issued: 14 October 2019 Deadline: 21 April 2020

First Submission/ Resubmission?* Date Submitted:

Resubmission Authorisation*:

Date Resubmission Authorised:

*All resubmissions must be authorised by the Lead Internal Verifier and are only granted in exceptionally rare circumstances. Only one resubmission is possible per assignment, providing:

The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension. The tutor considers that the learner will be able to provide improved evidence without further guidance. Evidence submitted for assessment has been authenticated and accompanied by a signed and dated

declaration of authenticity by the learner.Any resubmission evidence must be submitted within 15 working days of receipt of results of assessment.

Target Criteria

Criteria Achieved? (Yes/No)

Assessment Comments

U1 P1

U1 P2

U1 P3

U1 P4

U1 P5

U1 M1

U1 M2

Target Criteria

Criteria Achieved? (Yes/No)

Assessment Comments

U1 D1

U2 P1

U2 P2

U2 P3

U2 M1

U2 M2

U2 D1

U 41 P1

U41 P2

U41 P3

U41 M1

U41 M2

U41 M3

U41 D1

U41 D2

U41 D3

Assessment & Grading Criteria

Unit 1: Credits: 10 Final Grade:

To achieve a PASS grade the evidence must show that the learner is able to:

To achieve a MERIT grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a DISTINCTION the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 identify primary and secondary sources for recording. [IE, CT]

M1 research and respond to independently selected sources, consistently showing effective visual recording skills.

D1 demonstrate independence,innovation and individuality inevaluating and using sources,integrating visual recording skillsand in-depth understanding incommunicating information.

P2 record visually. [RL, IE, CT, EP, SM]

M2 show an individual approachto communicating, comparing, illustrating and expanding information and presenting work in a coherent and appropriate creative format.

P3 discuss visual recording inothers’ work. [IE, TW]P4 review own visual recording. [RL, TW, SM]P5 develop visual recording to produce effective outcomes.[CT, IE, RL, TW, SM]

Assessment & Grading Criteria

Unit 2: Credits: 10 Final Grade:

To achieve a PASS grade the evidence must show that the learner is able to:

To achieve a MERIT grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a DISTINCTION the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 explore materials, techniques and processes safely.[IE, CT, SM, RL]

M1 show consideredunderstanding of thecharacteristics and uses ofmaterials, techniques andprocesses through in-depthinvestigation and producingdiverse experimental work.

D1 use analysis, evaluation and experimental techniques perceptively to develop work that recognises the full potential and limitations of materials, techniques and processes.

P2 use materials, techniquesand processes.[IE, CT, SM, RL, EP]

M2 carry out purposeful analysisand application of materials,techniques and processes.

P3 evaluate the suitability ofselected materials, techniquesand processes at relevant stages of the process.[IE, CT, SM, RL, TW, EP]

Assessment & Grading Criteria

Unit 41: Credits: 10 Final Grade:

To achieve a PASS grade the evidence must show that the learner is able to:

To achieve a MERIT grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a DISTINCTION the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 identify how words and images are used in the work of others.[SM, RL, IE, TW]

M1 describe how examples ofothers’ words and images work together in a design context.

D1 define how examples of others’ words and images work together in a design context and use judgements to inform own graphic design ideas.

P2 explain the visual relationship of words and images within own ideas.[RL, EL, CT]

M2 analyse the relationship between words and images used within own ideas.

D2 evaluate the visual relationship between words and images used within own ideas.

P3 explore the potential of words and images within own work.[CT, RL, SM, EP]

M3 produce individual and considered final outcomes that incorporate words and images.

D3 produce innovative ideas andexciting final outcomes that fully exploit the use of words and images.

Authenticity declaration I certify that the evidence submitted for this assignment is the learner’s own. The learner has clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Assessor signature Date

Learner signature Date