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Latest Espresso Chain

In the year 1968, Brooke Bond India creates the branded roast and ground coffee segment launching Deluxe Green Label.

1968 gave birth to the first instant coffee chicory mix under the brand name Bru.

Number 1 Coffee brand in India

Unilever's only Coffee brand

Enjoys a rich heritage, came into existence in 1962

under the brand name Deluxe Green Label

Consistently offering better and newer products to

the consumer through improved packaging

solutions and innovative product formats

Enjoys a strong presence at various out of home

locations

STP

SegmentPeople looking to make coffee instantly

Target GroupAll people in the upper and middle class

PositioningCoffee that makes special moments of genuine warmth and happiness

Coffee consumption is fuelled in India by “rise in conversations over coffee” trend.

Coffee has emerged as the most happening beverage category, estimated to be around 1000Crs

Valued at around US$185 million, the organized café market in India is estimated to be growing at a compound annual rate of 25%.

The growth of cafés has been triggered by rising youth

spending, paucity of alternative hang-outs and an

increasing number of new office complexes and colleges.

The market has the potential to touch US$800 million to

US$900 million with a total of 5,000 cafés by 2015.

Size and opportunity of the coffee café segment, BRU

became the natural choice for leveraging this opportunity

Players from Barista Coffee Co. to Cafe Coffee Day are opening outlets practically every weekend.

Entry of new players like Café Mocha and Gloria Jeans in the premium category.

The Indian market is just starting to heat up with international players like Starbucks and Dunkin Donuts announcing their entry here.

SEC A and A+ people (men and women) Age 25-35 years A progressive audience on the move, who is

looking for a unique experience while enjoying their favourite cup of coffee.

BRU World Café is a traveler’s and coffee connoisseur’s haven.

It provides a relaxed atmosphere with great coffee and vast menu offerings.

On entering BRU World Café, you leave the hustle-bustle of the city behind.

The interior is contemporary and bright, almost Mediterranean in its look and feel.

It is a place for telling, sharing and creating your own personal story.

o Reviewing Marketing mixo Should open the cafes in malls

o Should also open their cafes in non-south regions

o Should advertise themselves by magazines

o Can also organize some events in various colleges to attract youth

o Events in corporate

o Advertisements on Social networking sites

o Products can vary from region to region

o Coupon system

o Product, place, Promotions and price are important for increasing footfalls

o In this case, Promotions and product elementsof marketing mix should get more concern