History of Music Videos

A brief History

Introduction

• This slide share will give a brief introduction and give us a comprehensive understanding of the history of music videos.

• This is a brief overview of the development of music videos.

History of Audiences• In our western world historically and now globally there has been a

technological revolution. Stages of listening went through these stages;

• Live Music• Vinyl• Radios/ Stereo• CD’s• Television – where music videos were born• Mp3’s• Online streaming and we media websites such as YouTube• Mp4s (such as I pod) and other smartphones such as Samsung s3– saw

portable videos available to watch on the go through online streaming or downloadable storage

1902-1917: The phonoscène era

• The Phonoscene saw the birth of images that accompanied music.

• It was chronograph film shots with actors lip -synching to the music.

• Leon Gaument led this movement in 1902• This process came far more sophisticated and

progressed rapidly into a more recognisable video

Animation

• The next progression was; film makers such as Fischinger and Walt Disney created animated film that had music that was played over it.

• This created in a sense a source of inspiration for the modern music video.

Period of Progression

• 1950s and 60s • In 1956 Tony Bennet created the first music video –

“Stranger in Paradise”. • This was later distributed played in the UK and US

radio stations.• This was an innovative step, and famous artist and

wealthy producers went on a mission to create historically prestige's music videos.

• As technology was still early it was not readily available nor affordable.

The Revolution

• Advancement of technology and people with televisions.

• Beatles produce the first motion picture – 1964 – A hard days night. Strawberry fields by the Beatles in 1967, creating what would we consider a modern day music video.

• This sparked the modern day revolution of a the modern day video era.

1980s The birth of Music Television

• 1981 MTV launched, first video shown was Buggles ‘Video killed the Radio Star’

• The power of video as promotion was demonstrated through David Bowie getting his first number one, in nearly a decade as a result of director David Mallets music video for ashes to ashes.

• The next landmark was Michael Jackson’s music video for thriller that became the most famous music video of all time.

Modern Era

• In our modern Era there is mass popularity, funding, followers and attention around music videos.

• There is a level of professionalism where signed artists have large fund designated towards producing high quality music videos.

• Two Independently funded music pieces created in a semi professional with low funding but artistic pices trying to create a platform for further progression in their careers or just as an art form.

• The third is through we media – The market for free media is at an exsplosive point with thousands of home made videos being launched every day at a very basic level.