brevard sales presentation[1]

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  • 1. Sales Presentation Partners for SuccessApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved.

2. Driving More Value than Ever BeforeINTERNETMOBILE SOCIALApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 3. Media Habits Have Changed Theres an evolution in media, and its moving toward digital. Its just the way of the world. Its all born of immediacy.Publishing cycles just really dont work anymore, fundamentally. If people havea choice of getting info when they want versus when they have to, of coursetheyre going to choose when they want Business Week, November 2010Online search has overtaken the print directory as the primary sourceconsumers turn to when looking for a local business*Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 4. Were Listening to the ConsumerApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 5. Our Online Media Spend Has Significantly Increased Online Media Spend: Percentage Increase Since 2008500%450%400%350%300%250%200%150%100%50%0% 2008 2009 20102011 2012*Source: Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 6. PRIMEDIA Apartments/Rentals Network #1 Reaching the Largest Number of Potential RentersMonthly Unique Visitors from October 2010 - October 2011PRIMEDIA Apartments/Rentals Network Apartments.com Sites Rent.comForRent.com SitesMyNewPlace.com NCI Rental Sites Move.com010,000 20,00030,000 40,000 50,000 60,000 70,000 comScore Reported that PRIMEDIAs Apartments/Rentals Network generated more than 62 million unduplicated unique visitors from October 2010 - October 2011. Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.com has consistently been ranked in the top 2. *Based on October 2010 - October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals. Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 7. PRIMEDIA Apartments/Rentals Network #2 in Orlando* Monthly Unique Visitors for October 2011Apartments.com SitesPRIMEDIA Apartments/Rentals NetworkMyNewPlace.comForRent.com SitesRent.comMove.comNCI Rental Sites 010,000 20,00030,00040,000 50,000 60,000 70,000 comScore Media Metrix reported that PRIMEDIAs Apartments/Rentals Network generated the second highest number of unique visitors in Orlando* during October 2011. Since launching the PRIMEDIA Apartments/Rentals Network (including ApartmentGuide.com, Rentals.com and RentRentar.com) in May 2009, we have consistently been ranked by comScore Media Metrix in the top 2 nationally. *Based on be October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. 7Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 8. Digital Leads Have Grown More than 2x Since November 2008# of Digital Leads 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0*Source: Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 9. In the Brevard Market, Digital Leads Have Grown More than 2x Since November 2008# of Digital Leads 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0*Source: Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 10. More Consumers are Finding their next Apartment on a Smart PhoneiPhone* Android* iPad*mobile Web Smart phones users are expected to more than double in the next 4 years - by 2015, more than200 million Americans will have them.* Apartment Guide mobile has full mobile coverage: iPhone, Android, iPad & mobile Web Apartment Guide mobile app downloads: Over 1.44 Million** Almost 20% of our visits came from a mobile operating system *Source: comScore June 2011,** Primedia Internal Data DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 11. Were the Industry Leader in the Mobile Space1,400,0001,200,0001,000,000800,000600,000400,000200,0000Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011First to market - iPhone, Android and iPad*Source: Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 12. In the Brevard Market, Mobile LeadsAre Increasing at an Unbelievable Pace% of Mobile Leads 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00%*Source: Primedia Internal Data, does not includemobile downloads or mobile app usage.Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 13. Mobile Users are Most Active on the WeekendsAG Mobile Leads as % of Total Leads 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0%SaturdaySundayMonday Tuesday Wednesday Thursday FridayApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 14. Our Mobile Leads Have Surpassed Print Leads in the Brevard Market90008000700060005000 print_calls4000 mobile_leads Internet_leads3000200010000*Source: Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 15. Social Media: Another Opportunity for Renters to Find Out About You Our goal is to be the ultimate destination for information about living, looking for or moving to an apartmentApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 16. Were Leading the Way!Our Facebook Growth Versus Our Competition80,00070,00070,729 Apartment Guide60,000 ForRent.com Rent.com Apartment Finder50,000 Apartments.com45,298 MyNewPlace40,000 Apartment Home Living TheAPT by Apartment Finder30,00030,48820,00013,40110,0003,9091,6920 806584 Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 17. Our Twitter Growth8,5008,0007,7137,500Apartment Guide7,000ForRent.com6,500 Rent.comApartment Finder6,000Apartments.com5,500 MyNewPlace5,000 AptHomeLivingAptsCom4,500 AFtheApt4,0003,5003,3963,0002,7822,5002,1032,000 2,0131,7471,500 1,6061,000626 5000 15 Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 18. We Delivered Over 1 Million Leads In November* Average LeadsReceived Per PropertyFor November 2011*Source: Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 19. Were Driving More Value Than Ever BeforeLeads PerLeads PerLeads PerProperty Property PropertySeptember 2008 September 2011% INCREASE Ft Myers-Naples31 85 169% Jacksonville 61 72 17% Melbourne-Daytona Beach32 81 152% Northwest Florida31 79 159% Orlando67 87 29% Savannah 57 10279% Tampa Bay Area 47 72 52%*Source:Primedia Internal DataApartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc.Other company and product names may be trademarks of their respective owners. PRIMEDIAInc.2011. All rights reserved. 20. What Does Apartment Guide Count As a Lead?*Apartment GuideFor Rent Apartments.com Apartment FinderConnected Phone Calls X X X XMissed Phone CallsX X XEmail/Fax Leads X X X XClick to Talk XText Messages XSocial Comments(on FacebookMarketPlace)XOnline Reservation Requests X XOnline Reservation Clicks XPrintable BrochureX XDriving DirectionsXProperty Website Clicks XMgmt Co Website ClicksXEmail a FriendXSend to Phone X*Based on reporting seen in