Brandquad™

Product Content Management, Publishing and Syndication.

Our Story

About Brandquad

We are the group of companies, operating on the market of web development since 1998 in Russia. Our services work daily with more than 8 000 000 SKU from different stores and manufacturers, we are solving the problem of optimisation and distribution product catalogs and marketing information for large manufacturers and brands. The core of the company is the Department of Strategic Development, which operates a number of our best analytics, developers and business experts. Starting the project with us is just the beginning of partnership. Our experts will collect data and analyse your project, raising it to a new level.

Key products: http://www.stroyportal.ru/ #1 Construction on-line marketplace in Russia http://alloy.ru/ Online marketplace http://shopforfree.ru/ E-commerce platform for building on-line stores http://smartmart.ru/ Service for finding and hiring local professionals http://brandquad.ru/ PIM and DAM service in the cloud

Every day we work with thousands of brands and retailers. Nearly every implementation we would spend months collecting and cleaning up product data so that it could be rich enough for our customers to make a purchase decision.

Retailers and distributors were getting their data largely from suppliers, and we were trying to syndicate date from both sides, but it still was inconsistent for the customers.

Product content relationship between retailers and suppliers are complicated: requirements by thousands of products and hundreds of retailers and it’s simply impossible for a brand to give a solid and accurate information about their products.

Even the international corporations are often lack of smooth and solid data.

Not to mention that copying and pasting data between spreadsheets is not a fun way to spend your day.

The problem solved

We started Brandquad to make creating, managing, and exchanging great product information, especially rich marketing copy and extended attributes easy, efficient for our internal needs. In the end came a product that’s technologically very powerful and usable by marketers, buyers, merchants, and salespeople without specific IT education. It became our priority business.

The process

Delivering product content to market

According to a study by Heiler among 310 retailers and manufacturers, master data (e.g. product IDs, inventory and price) is stored in 3 to 20+ different systems at 48% of the retailers and 88% of the manufacturers researched.

94% of organisations use spreadsheets to support product information, and 56% of these organisations frequently find errors.

Source: Ventana Research

25 min per SKU per year is spent on manual item data cleaning which would take only 4 min with automatic synchronization. In other words, 20 man months per 10,000 SKUs.

Source: Goodmasters

Multiple distribution channels:

Each channel has it’s demands on content format and structure.Slow time to marketUnable to create a seamless customer experience across every touchpoint and channel (mobile, web, POS, etc.)

The inefficiency of the business process:

The absence of the product «Golden Record» No possibility to detect errors in the data.Duplicate workChecking, sending and managing product content manuallyUnsynchronised data across the organisation

Fragmented data:

Lost revenue opportunities Mistargeted marketing campaigns Poor customer satisfaction Operational ineffectiveness  Compliance issues

The problem

How does the problem impact on business

Two thirds of the participating suppliers reported having over 100 distribution channels. 21 % of respondents even have more than 1,000 distribution channels.

Constant content adaptation takes huge resources.

Source: Hailer Software

According to AT Kearney:

30% of all article data from wholesale and producers has at least one mistake in it. It estimates the cost of correction to be between 60 € and 80 € per product.

Companies invest an average of 25 min per SKU per year from not synchronized data. With 100,000 products this adds up to 3 full time equivalents.

Online conversion ratios can increase from 17% to 56% if using Product content management software.

The usage of Product content management software causes 27% fewer customer calls. When product information improves, customers have to contact the company less by phone and email to get the information they want before they buy.

Sales:

The lack of information for buyers to make a decisionContent mistakes cause a decrease of loyalty and returns.Low-quality content in sales channels - reduced conversion.Low cross-selling potential

The time and effort:

Slow and costly creation of productsContent created in one Department is not shared with other units (loss of investment in production)Content management on multiple systems is difficult and expensive

Scalability and Performance:

The data needs to be transformed manually for each new channelExisting systems are inflexible, modernisation is expensive Lack of staff engagement

Competitiveness:

Profit challengesLoss of market sharesProducts time-to-market are often overdueHard to maintain brand consistency

When to consider a Product Content Management software?A PIM system is not a “must have” for every company. Several factors determine whether there is a need for a PIM system:

Lots of products and product changes: fashion retailers in particular change their entire assortment twice or even more times per year. Lots of users: Excel is a great tool but with a few thousand products it becomes less great, especially when several people need to work on product information at the same time.

Product complexity: when products have many attributes and the kind of products offered differ widely, the cost of working with Excel or standard database systems increase sharply. PIM systems allow products to be classified much more easily.

Data quality/compliance: PIM has several tools to improve and maintain the quality of product information. Usually it also logs who edits and/or approves which product content and when.

Lots of sources/synchronizations: the manual import of data is doable if it involves uploading a CSV file once a week. However, synchronization of data with 15 different suppliers on a daily basis can best be automated.

Lots of customer segments: the more customer segments, the more different views on the complete assortment have to be maintained.

Lots of channels: the more (different) channels (print, Web, mobile, etc.) the more likely different output formats and interfaces have to be supported.

IntroducingBrandquad - the easiest way to

manage your product information.

PIM & DAMSolution

Brandquad features

Import Data

Obtain information from various existing sources such as: ERP, spreadsheets, digital media, partners and other external sourcesClean and validate the informationMap source formats to your data modelTransformation of source formats to any required information structureConsolidate data from multiple sources using embedded tools to ensure data is available for enrichment and management.Includes components for protecting, profiling, matching, improving, cleansing and staging of data.

Manage data

Facilitate the handling of attributes and their valuesAutomatically classify productsCreate relationships between productsLink products to multiple hierarchies and levelsVersion control and history trackingLocalize data for multi-language, channel and brandConfigure business rules and workflows to ensure record completenessManage digital multimedia files, including pictures, sound, video, documents, PDF, with the ability to link these assets to products. Stored directly within the solution - no need for separate files or databases.

Distribute data

Publish to multiple sales channels or to back-end applicationsSales, marketing and customer service departments can readily access informationThe data you have included in the channel, will be updated in the demanded format automatically.Export data and digital assets maintained by system to different formats such as CSV, Excel, SAP and XML. Industry-specific and proprietary plug-ins can be developed to meet unique or proprietary formats.

How Brandquad worksBrandquad is an end-to-end solution that merges and centralises product information across the enterprise to feed consistent, accurate and up-to-date information to multiple distribution channels.

Brandquad enables automatically transform and modify the data. It provides the functionality and completeness of the information about the product sold. A powerful workflow tool and automatically created tasks the process transparent. The company will be able to organise information and improve quality throughout the supply chain. The system allows to eliminate errors, keeps all versions for each SKU.

Streamlining processes, uniting systems Increasing sales

Eliminating errors and data loss

Reducing operational ineffectiveness, departments can agree and align.

Benefits of using Product Content Management software

Source: Streamlining Information for Consumer Goods, Ventana Research

Organisations, using PIM and DAM have the following advantages:

Eliminated errors and mistakes in data

Increased cross-selling potential

Improved the quality of the customer experience

Made the content more accessible and consistent

Increased time to market

PIM system can help revenues grow in several ways. How muchdepends on several factors.

However, overall Aberdeen reports a growth in revenueof up to 20% and more.

Access to information in a single resource:

Saves time spent by the employee in search for data, 2 hours per week / per employee (Aberdeen)Increases team productivity by 20%, bringing annual ROI of 25%

The usage of PIM reduces:

30% of the time on the edit/update content75% of the errors occur when inputting the data (Hailer’s ROI study)27% the unsuitable goods return (Fashion Retail, AT Kearney)The number of calls and emails by 29%

The usage of PIM increases and improves:

Time-to-marketConversions and marginsCustomer/brand loyaltyMultichannel execution and brand consistencySEO positions (media assets + rich product description)

Brandquad

Brandquad - the easiest way to manage your product information.

Phone: +7 495 278 08 78 Email: info@brandquad.ru