branded rajdhani trains

8/9/2019 Branded Rajdhani Trains

1/20

peacock media ltd.

Presents

Branded Rajdhani & Shatabdi Trains

A Transit Media Engagement + CSR

Platform


2/20

Popular

B2C

Forms ofAdvertising

PRINT TELEVISION RADIO

OUTDOOR ONLINE PROMOTIONS

Present Media Choices


3/20

INSPITE OF POPULAR ADVERTISING MEDIUMS THERE ARE CHALLENGES FOR AN

ADVERTISER

Every Branddesires

exclusive

share of

media

audience.Unable to

maintainbranding

impact &

experience

for 365 Days

Difficult to

keep

prospective

consumers

engaged &that too for a

long time.

EXCLUSIVITY

ENGAGEMENT

CONSISTENT IMPACT

Marketing Challenges


4/20

Delivers

exclusive share

of media

audience.

Delivers mass

reach withmassive

impact &

brand

experience for

365 Days

Keeps your

prospective

consumers

engaged for along time.

EXCLUSIVITY

ENGAGEMENT

CONSISTENT IMPACT

Introducing Branded Trains


5/20

External

Wrap

External

Wrap

Key Benefits-Reach

er ay 0.8

er nth .

er nn 0 .0

Eyeballs on Platforms

(Stoppages + Passing

Stations) in Lakhs

isc ntin Ni ht Tra el taN n r a les


6/20

In ide

Train

In ide

Train

Key Benefits-Engage

e ay 1, 0

e nt 4 ,00

e nn 40,00

Ca ive Audience wi h L

Trave Ti e ngaged in

Brand S ory

Inte nal anels ain aB an e ilets B an


7/20

RAJDHANI

&

HATABDI

PASSENGER

PROFILE

SEC A+, A, B

M/F 4 yrs+

Unique Audience Business/Leisure

Key Markets

Audience Profile


8/20

Upgrade Clean

& Maintain

Train Interiors

& Services

Upgrade Clean

& Maintain

Train Interiors

& Services

Branding &Engagement

Opportunities Made

Available to

Brands

Branding &Engagement

Opportunities Made

Available to

Brands

The PPP Advantage


9/20

Medium - Own A Train

Own A Train

Full TrainExternal Wrap

All In-Coach

Panels

All In-Coach

Panels

All In-Coach

Panels

All Signage & Uniforms

Branded


Branded


Branded

CSR Brand

Image

CSR Brand

Image

CSR Brand

Image

Brand Activation


10/20

Medium-Train Wrap


11/20

Medium-Train Wrap


12/20

Medium-Train Wrap


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Framed Panelsear Seating

Areas

Continuously

Visible

Framed Panelsear Seating

Areas

Continuously

Visible

Medium-In Coach Panels


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Medium- Brand Activation

Brand Activation:

Contests Sampling

Lead generation

Promotion

Brand Activation:

Contests Sampling

Lead generation

Promotion


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Medium Comparison


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peacockMedia is one of Indias first ISO

9001:2000 Company in the Out-of-Home segment

peacockMedia is an Out-of-Home Multi

Platform Lifestyle Media company providing

comprehensive solutions for all Out-of-Home

marketing and advertising needs. We aim to

provide advertisers with smart, new, cost effective

and lifestyle advertising products and services in

the out-of-home retail media space

peacockMedia plays across multiple platforms

of: Narrowcasting Networks, In-Store Solutions,

and Out Door & In-Door Concepts, creating value

for its clients by providing solutions in the retail

and transit media space

Who We Are?


17/20

Peacock Media won

Bronze in 2

& Silver in 2 9 at

The Prestigious SOAA

(Singapore Outdoor

Advertising Awards)

Recognition

Peacock Media won the

Innovative Printer of the Yearaward from Printweek Asia for

Airtel Rajdhanis.


18/20

Recognition

Featured in-

HP customer case study:

Industry: Out of Home graphic printing.

"HP " has partnered with Peacock Media to usher in fleet graphic revolution in

India.

creating 'The First Ever Moving Billboard from Northern India to Southern India


19/20

Pra enjeet Ba i

VP-Sale & Mar etin Gr p

Pea Media Ltd

f/59 Apollo Industrial EstateOff Mahakali Caves Road

Andheri (E) Mumbai 56

Ph : +9 -22- 63 63

Fax:+9 -22-26 7 296

Handphone:+9 -99 7 5 5

Email: [email protected]

www.peacockmedia.in

Contact


20/20

Thank You

branded rajdhani trains

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