peacock media ltd. presents branded rajdhani & shatabdi trains a transit media engagement + csr...
TRANSCRIPT
peacock media ltd.
Presents
Branded Rajdhani & Shatabdi Trains
A Transit Media Engagement + CSRPlatform
Branded Rajdhani & Shatabdi Trains
A Transit Media Engagement + CSRPlatform
Popular B2C
Forms of Advertising
PRINT TELEVISION RADIO
OUTDOOR ONLINE PROMOTIONS
Present Media ChoicesPresent Media Choices
INSPITE OF POPULAR ADVERTISING MEDIUMS THERE ARE CHALLENGES FOR AN ADVERTISER
Every Brand desires
exclusive share of media audience.
Unable to maintain branding impact &
experience for 365 Days
Difficult to keep
prospective consumers
engaged & that too for a long
time.
EXCLUSIVITY
ENGAGEMENT
CONSISTENT IMPACT
Marketing ChallengesMarketing Challenges
Delivers exclusive share
of media audience.
Delivers mass reach with
massive impact &
brand experience for
365 Days
Keeps your prospective consumers
engaged for a long time.
EXCLUSIVITY
ENGAGEMENT
CONSISTENT IMPACT
Introducing Branded TrainsIntroducing Branded Trains
External Wrap
External Wrap
Key Benefits-ReachKey Benefits-Reach
Per Day 0.85Per Month 25.50Per Annum 306.00
Eyeballs on Platforms (Stoppages + Passing
Stations) in Lakhs
Discounting Night Travel Stations & Non Probables
Per Day 0.85Per Month 25.50Per Annum 306.00
Eyeballs on Platforms (Stoppages + Passing
Stations) in Lakhs
Discounting Night Travel Stations & Non Probables
Inside Train
Inside Train
Key Benefits-EngageKey Benefits-Engage
Per Day 1,500Per Month 45,000Per Annum 540,000
Captive Audience with Long Travel Time Engaged in Your
Brand Story
Internal Panels + Train Radio + Branded Toilets + Brand Activation
Per Day 1,500Per Month 45,000Per Annum 540,000
Captive Audience with Long Travel Time Engaged in Your
Brand Story
Internal Panels + Train Radio + Branded Toilets + Brand Activation
RAJDHANI &
SHATABDIPASSENGER
PROFILE
SEC A+, A, B
M/F – 4 yrs+
Value Conscious Business/Leisure
Key Markets
Audience ProfileAudience Profile
Upgrade, Clean & Maintain
Train Interiors & Services
Upgrade, Clean & Maintain
Train Interiors & Services
Branding & Engagement
Opportunities MadeAvailable to
Brands
Branding & Engagement
Opportunities MadeAvailable to
Brands
The PPP AdvantageThe PPP Advantage
Medium - Own A TrainMedium - Own A Train
Own A Train
Full TrainExternal Wrap
All In-Coach Panels
All Signage, Uniforms & Announcements Branded
Branded Train Radio & Full inventory of Spots
Brand Activation
Medium-Train WrapMedium-Train Wrap
Framed Panels Near Seating
Areas Continuously
Visible
Framed Panels Near Seating
Areas Continuously
Visible
Medium-In Coach PanelsMedium-In Coach Panels
Train Radio-Airs Modern Music +
Travel Info +Jingles/Ad Spots
Train Radio-Airs Modern Music +
Travel Info +Jingles/Ad Spots
Medium-Train Radio + ActivationMedium-Train Radio + Activation
Brand Activation:Contests, Sampling,
Lead generation,Promotion
Brand Activation:Contests, Sampling,
Lead generation,Promotion
peacock Media is one of India’s first ISO
9001:2000 Company in the Out-of-Home
segment
peacock Media is an Out-of-Home Multi
Platform Lifestyle Media company
providing comprehensive solutions for all
Out-of-Home marketing and advertising
needs. We aim to provide advertisers with
smart, new, cost effective and lifestyle
advertising products and services in the
out-of-home retail media space
peacock Media plays across multiple
platforms of: Narrowcasting Networks, In-
Store Solutions, and Out Door & In-Door
Concepts, creating value for its clients by
providing solutions in the retail and transit
media space
Who We Are?Who We Are?
Sudeep Kulkarni
AVP-Sales & Marketing Group
Peacock Media Ltdf/59, Apollo Industrial EstateOff Mahakali Caves RoadAndheri (E), Mumbai – 400 056 Ph : +91-22-40634063Fax:+91-22-26874296Handphone:+91-9004731313 Email: [email protected]
ContactContact