brand guidelines€¦ · walkme branding guidelines 2019 | | 9 in order to strengthen walkme’s...

WalkMe Branding Guidelines 2019 | www.walkme.com | 1

Brand Guidelines


Table of Contents

Table of Contents 2About the Brand 3The WalkMe Logo 4Logo Usage 5Logo Usage: What Not To Do 6Logo Usage For Special Circumstances 7Extended Logo 8Other WalkMe Brands 9Brand Typeface 11Type of visuals 13Iconography 14Brand Examples 15


WalkMe is evolving its look from the ambitious startup we once were to an ambitious, IPO-ready enterprise. Founded in 2011, WalkMe’s Digital Adoption Platform (DAP) is used by more than a thousand organizations around the world. Its reach includes more than 20% of Fortune 500 companies and spans across all industries. As we reach the next level of growth, we want every aspect of our company to reflect that we are the leader of our domain.

About the Brand01


The WalkMe Logo02Our logo is the cornerstone of our brand and one of our most valuable assets.Please observe the clear space around the logo to maximize visual effectivenes. Nothing should intrude into this specified clear space.

WhiteHex #ffffff

RGB 255 255 255

CMYK 0 0 0 0

BlueHex #3394d1

RGB 51 148 209

CMYK 77 25 00

PANTONE 2925C

BlackHex #000000

RGB 0 0 0

CMYK 63 52 51 100

1st PriorityWalkme’s main logo: Full color logo on light

background. This logo should be used as

a first priority. It can be used only on light

backgrounds.

2nd PriorityFull color logo on dark background.

This logo is our seconzdary logo

and should be used on dark

backgrounds only.


1st priorityFull color logo on white background

2nd priority Light solid color

3rd prioritySemi-Transparent background image

Logo UsageBelow are examples of how to properly use the logo on varoius backgrounds

1st priorityBlack or Dark blue background

2nd priorityDark solid color

3rd priorityPhoto with black mask (~20% transparency)


Logo Usage: What Not To DoExamples of incorrect application of the WalkMe logo. Don’t combine the WalkMe logo with any other logo, company name, or other form of mark. Please don’t edit, modify, distort, rotate, add effects or recolor the logo.

Do not use low contrast

background

Do not use gradient

background

Do not use low contrast

background

Do not use on non-branded

colors

Do not use logo on a busy

image

Do not use logo at an angle

Do not use recolor

Do not use the old gradient

logo

Do not use outline logo

Do not scale disproportionaly

or skew logo

Do not use drop shadow

Do not use with empty “me”, it must be white

Do not use the logo on a

too gentle mask

Do not wrap the logo

(any kind)


The following solid color logos shouldn’t be used on WalkMe Internal materials. They may be used on external materials only if there is no other option, such as special print requests, blue background, etc.

Solid logo on light background Solid logo on dark background

Logo Usage For Special Circumstances


WalkMe’s full logo includes the text “Digital Adoption Platform,” as we are the world’s first platform of this kind. This logo is traditionally employed by corporate marketing.The font for “Digital Adoption Platform” is Open Sans (Regular).

Extended Logo

1st Priorityfull Color logo on light background.

This logo is our main logo and should be used as a first priority.

It can be used only on light backgrounds.

2nd Priorityfull Color logo on dark background.

This logo is our secondary logo, and should be used on dark backgrounds only.


In order to strengthen WalkMe’s branding, we are not creating new logo designs for the new WalkMe offerings. Instead we are keeping our current brand logo and adding the new offering name.

Other WalkMe Brands03


Brand ColorsConsistency in the application of WalkMe’s color palette is essential for establishing brand recognition. Any materials associated with the WalkMe brand should be in line with the color scheme listed below.

WhiteHex #ffffff

RGB 255 255 255

CMYK 0 0 0 0

Light GrayHex #e3e3e3

RGB 227 227 227

CMYK 10 7 7 0

PANTONE 427C

Bright BlueHex #67d3ff

RGB 103 211 255

CMYK 56 16 0 0

PANTONE 292C

04

Navy blue Hex #0a0a3f

RGB 21 35 66

CMYK 97 99 38 45

PANTONE 2765C

Purple Hex #583adf

RGB 88 58 223

CMYK 70 70 0 0

PANTONE 2725C

Purple &Blue GradiantHex #07f0f1 to #5250ea

RGB 110 248 240 to 88 59 228

CMYK 76 76 0 0 to 43 0 16 0

The purple & gradient should be used only as decorative elements and should not take up a large portion of the screen. EG: It can be used as an underline, but not a background.


Brand Typeface Open Sans is the primary brand typeface. It is used in varying weights and colors for headlines, subheads, and body texts.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?

OPEN SANS LIGHT OPEN SANS REGULAR OPEN SANS ITALIC

OPEN SANS SEMIBOLD OPEN SANS SEMIBOLDITALIC

OPEN SANS BOLD

OPEN SANS EXTRA BOLD







05


VisualsOur visuals should speak to our target audience: individuals working in large, corporate ogranizations. As such, they should include corporate environments. Look for sky scrapers, engaged employees, and teams of coworkers collaborating in a high-tech environment.

Corporate :: Engaging :: Authentic :: Genuine ::

Humanizing :: Interactive Personal :: Trusted

06


We do not use unrealistic, sci-fi, techy, posed, or blatant stock photos. Images with models looking directly in the camera can be used only in banners (but try other solution first).

Type of visualsyou should avoid using

Non realistic / futuristicOld style stock photos

Duotone or grayscale images


Iconography WalkMe icons have a fresh, modern, trusted outline illustration style. Outline is in medium width, not too thin or too heavy.

07


Brand Examples08

brand guidelines€¦ · walkme branding guidelines 2019 | | 9 in order to strengthen walkme’s...

Documents