branding guidelines - imrb
DESCRIPTION
A complete branding package for IMRB innovation labs.TRANSCRIPT
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From insights to innovation
From insights to innovation
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INNOVATION LABSFrom Insights to Innovation
WEAVEExperience | Talent | Insights
In-depth analysis and attention to detail into a problem area will always be conducive for great ideas and their successful execution.
The weave is a metaphor of the coming together of whatever it takes and creating a strong foundation as a result.
Seemingly fragile, the weave is the most basic unit of the entire fabric which gives it a strong hold and is very essential to a society and a lot of resultant products that it has sparked.
From insights to innovation
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INNOVATION LABS
IMRB International, 95/3, Kote MR Plaza, Doddanekundi, Marathalli, Bangalore – 37
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ANNUAL REPORT2012
From insights to innovation
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C U L T U R E
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From insights to innovation
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From insights to innovation
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PARAM VENKATARAMAN
Group Business Director
From insights to innovation
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INNOVATION LABS
INNOVATION LABS
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INN VATION LABSFrom insights to innovation
THE EGGA symbol of creation
An egg is one of the strongest symbols of strength and creation. It holds so much life in itself, so securely and has the capability to create, otherwise seemingly docile and meek.
The earliest ideas of "Egg-shaped Cosmos" comes from some of the Sanskrit scriptures. The Sanskrit term for it is Brahmanda (Brahm means 'Cosmos' or 'expanding', Anda means 'Egg')
The random arrangement shows the entropy of the system, pregnant with ideas and capabilities.
The colors are inspired by the popular notion that innovation and lateral thinking require a kid's attitude
INNOVATION LABSFrom insights to innovation
INNOVATION LABS
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INNOVATION LABS
IMRB International, 95/3, Kote MR Plaza, Doddanekundi, Marathalli, Bangalore – 37
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ANNUAL REPORT2012
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INNOVATION LABS
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PARAM VENKATARAMAN
Group Business Director
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INNOVATION LABS
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METAMORPHOSISThe life story of an idea
The birth of Innovation is marked by an idea ( The egg )
Incubation is necessary for the development ( The larvae )
The product or a refined idea in the form of a butterfly, finally flies out to add to the world in a positive way ( butterfly )
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IMRB International, 95/3, Kote MR Plaza, Doddanekundi, Marathalli, Bangalore – 37
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PARAM VENKATARAMAN
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