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ADRN Brand Guidelines Version 2 May 2014 Administrative Data Research Network

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Page 1: ADRN branding guidelines

Administrative Data Research Network

ADRN Brand Guidelines

Version 2 May 2014

Administrative Data Research Network

Administrative Data Research Network

Page 2: ADRN branding guidelines

Introduction

Welcome to our brand guidelines

Our brand underpins our communication and in this document you will find all the tools you need to communicate the essence of our brand with a united tone and voice. With that voice we will ignite a passion amongst researchers, policy makers and government to curate better knowledge and help create a better society.

This toolkit contains the core spirit of the brand, the philosophy that informs it and the visual identity that embeds it.

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network Brand Guidelines | 2

Page 3: ADRN branding guidelines

Contents

An introduction to the Administrative Data Research Network (ADRN)

u The Network 4

Brand Communication

q Key statements

Our Vision 5

Our Mission 5

u Brand Values 6

u Brand Impression 7

u Tone of Voice 8

Core Elements

q Logos

Network Logo 9

Centre Logos 17

ESRC Endorsement 25

u Tagline 27

u Centre Variants for Wales/Cymru 28

u Typography 29

u Colour Palette 31

q Imagery

Visual Attributes 32

Examples 33

Treatments 34

Graphic Enhancement & Infographics 35

Applications

q Print

Stationery 37

Literature 38

Adverts 41

q Digital

E-mail 42

Powerpoint 44

Social Media 45

Centre Variants for Wales/Cymru 46

Website 47

q Promotional

Merchandise 54

Exhibitions 55

Signage 56

Administrative Data Research Network Brand Guidelines | 3

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An introduction to the Administrative Data Research Network

The ADRN is a UK-wide partnership between academia, government departments and agencies, national statistical authorities, funders and the wider research community that will facilitate new economic and social research based on routinely collected government administrative data.

The ADRN comprised of four Administrative Data Research Centres (ADRCs):

u ADRC-England: led by University of Southampton

u ADRC-Northern Ireland: led by Queen’s University Belfast

u ADRC-Scotland: led by University of Edinburgh

u ADRC-Wales: led by Swansea University

Administrative data refers to information collected primarily for administrative (not research) purposes. This type of data is collected by national and local government and other public sector organisations for the purposes of registration, transaction and record keeping, usually during the delivery of a service.

These data sets also have the potential to be a valuable resource for economic and social research, potentially with a significant impact on policy making and policy evaluation.

We will enable bona fide researchers to access linked de-identified government administrative data, in order to undertake new research into economic and social issues.

This new research will improve knowledge and understanding of the action required to tackle a wide range of complex social, economic, environmental and health issues, and provide new approaches to the development, implementation and evaluation of policy across government.

ADRN

Administrative Data Research Network Brand Guidelines | 4

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Brand Communication Key statements

To place the UK at the forefront of innovative social and economic research

Our Vision

To benefit society and quality of life through intelligent social research

Our Mission

A strong brand is one of the most valuable assets any organisation owns. To maximise the value of our brand identity it needs to be applied consistently so anyone dealing with any part of ADRN knows who we are and what we stand for.

Everyone in the organisation has a part to play in ensuring that our brand is represented consistently and these guidelines provide the details to enable this.

Our success will in part be due to our brand reputation. It is therefore vital that our communications are clear and that our audiences understand the messages we convey, and that these messages are always consistent with our Vision, our Mission and our Brand Values.

Our Brand Communications are the essence of what we do and how we tell our stories. Every time we engage and interact, we influence people’s perception of our brand.

Administrative Data Research Network Brand Guidelines | 5

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Brand Communication Brand Values

Confidentiality Our commitment to personal privacy is absolute.

Cooperation As a Network we will facilitate cooperative relationships with our key stakeholders and partners, while providing services to bona fide users.

Excellence We are committed to supporting and developing processes that comply with and exceed internationally recognised standards.

Innovation We will continue to be at the forefront of innovation and lead the world in Economic and Social Data research.

Integrity The relationships that are critical to our success depend entirely on maintaining the highest ethical and moral standards.

At the core of our Brand are our values, these are simple, memorable and true. They are a powerful expression of everything that we believe in and should be the focus of everything we do.

Our distinctive values act as our moral compass and are the reason why stakeholders, partners, researchers and the Public trust our organisation, our services and choose to build relationships with us.

Administrative Data Research Network Brand Guidelines | 6

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Brand Communication Brand Impression

Our Brand Impression is the way that we want our ‘brand’ to be perceived by all of our audiences. Our collective brand personality should always be evident in all our communications; this is a key opportunity to express who we are and what we stand for. If ADRN were a person our Brand Impression would be what characterises our behaviour.

Brand Impression is developed by the experiences, actions and communications from across all parts of the organisation.

Ethical We do not work with commercial or private sector requests for access to administrative data.

Independent All projects are assessed for feasibility, ethics, scientific merit, privacy implications and public benefit by an independent approvals panel.

Socially responsible Our work is for non-commercial purposes and is for social benefit.

Transparent All decision making and business processes are conducted transparently and results will be made public.

Trustworthy Our services only link with trusted and approved third parties.

Administrative Data Research Network Brand Guidelines | 7

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Brand Communication Tone of voice

AccessibleEnsure communications are written to be easily understood by all our audiences.

AuthoritativeWe use our expertise to educate, inform and inspire.

ClearWe use concise intelligent language that is straightforward and not over-complicated.

CollaborativeRecognise collaborations and ensure they receive appropriate credit and recognition.

ConfidentWrite with conviction and clearly demonstrate how we make a difference.

EngagingDetermine what part of your message will be of most interest your audience and lead with that.

EnthusiasticDo not be afraid to commit to statements and be proud of our achievements.

HonestBe open about our methods and ultimate purpose.

PositiveUse facts and real-life outcomes to demonstrate beneficial aspects of research findings.

RelevantGive consideration to the pertinence of the communication to the audience and avoid using clichés.

Our tone of voice is the way we express our brand personality in writing, it is what we say and most importantly how we say it. A consistent tone of voice will further enhance our brand style. By writing in a particular way, what we say becomes more engaging and more convincing.

Presenting a consistent brand personality implies a set of values and attributes for all our audiences to engage with and promotes who we are, as well as what we are saying. We communicate to a variety of audiences, with differing messages but we should not adopt a different tone of voice for each audience type and this should remain consistent across all media.

We are more than an institution. We are an integrated and inclusive group who are working together to make a difference. Our Brand Communications should characterise who we are what we stand for.

Administrative Data Research Network Brand Guidelines | 8

Page 9: ADRN branding guidelines

NB the logo must always be displayed with the ESRC endorsement device (see p25).

Exceptions to this are e-mail signatures (see p42) and social media (see p45).

Core Elements Logos

Network Logo

The new ADRN logo depicts the ‘arms’ (ADRCs) that make up the network, all of which are interconnected to illustrate the links across the network. Furthermore, the interlocking arms are an abstract symbol for both the protection of data and the inbound-outbound nature of the data flow.

Administrative Data Research Network

Administrative Data Research Network Brand Guidelines | 9

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Core Elements Logos

Network Logo

Administrative Data Research Network

Exclusion Zones q

To protect the clarity and visual integrity of the logo no other elements can appear in the above exclusion zone.

Administrative Data Research Network Brand Guidelines | 10

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Core Elements Logos

Network Logo

Recommended sizes q

Administrative Data Research Network Administrative Data

Research Network

Administrative Data Research Network

A3/90mm A4/75mm

A5/DL/60mm

A3 90mm

A4 75mm

A5/DL 60mm

Minimum 52mm*

* this ensures that the ESRC endorsement device (see p25) remains legible on materials such as business cards.

Administrative Data Research Network

Min/52mm

Administrative Data Research Network Brand Guidelines | 11

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Core Elements Logos

Network Logo

Colourways q

Continued on next page u

Administrative Data Research Network

Administrative Data Research Network

Primary/preferred p

All communications should predominantly use the full colour version of the logo on a white background to project a clean and professional look and to reflect the integrity of the ADRN and emanate it’s transparency.

Primary reversed out of black p

For use on impact pieces such as web pages (see p47-53, exhibition materials (see p55) and press adverts (see p41) to make the colours punch and enable such applications to stand out more in their typically busy environments.

Administrative Data Research Network Brand Guidelines | 12

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Core Elements Logos

Network Logo

Colourways continued q

Administrative Data Research Network

Black only p

ONLy to be used when colour is not an option. This version should only ever appear on a white background.

White only p

For use on materials where graphic enhancement dominates such as e-shots (see p43) and PowerPoint title slides (see p44). This reduces an over-saturation of colour and in-turn maintains a sophisticated look.

NB this version of the logo must be imported with the transparency turned on to activate the opaque elements (see the next page for more details on how to achieve this).

Administrative Data Research Network Brand Guidelines | 13

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Core Elements Logos

Network Logo

Import options for white only version of the logo q

p

To activate the opaque elements of the white only logo the ‘Show Import Options’ must be selected prior to placing it.

p

On the next window select ‘Transparent Background’.

Administrative Data Research Network Brand Guidelines | 14

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Administrative Data Research Network

Core Elements Logos

Network Logo

Applying the logo over imagery q

The logo should ONLy be placed over a clear area on an image

Administrative Data Research Network

p

In general use the ‘White only’ logo to achieve a clean professional look.

p

If the clear area of an image is white or pale in colour use the full colour version of the logo.

Administrative Data Research Network Brand Guidelines | 15

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Core Elements Logos

Network Logo

Incorrect Logo Use (applies to all colourways, not just the full colour version) q

Do not rotate the logo. Do not distort the logo.

Do not re-colour or edit the logo in anyway.

Do not place over a strongly patterned background.

Do not place over busy imagery.

✗Administrative Data

Research Network

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network✗

Administrative Data Research Network

Do not place elements inside the exclusion zone.

Administrative Data Research Network Brand Guidelines | 16

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Core Elements Logos

Centre Logos

The centre logos carry the same ‘arms’ symbol to reinforce the brand and heighten awareness of the unique way that data is linked across the network.

If required there is a language specific version of the logo for the centre in Wales (see p28 for more detail).

NB the logos must always be displayed with the ESRC endorsement device (see p25).

Exceptions to this are e-mail signatures (see p42), social media (see p45) and when the device is already anchored to the network logo somewhere else on the page – on the website for example (see p47).

Administrative Data Research Network Brand Guidelines | 17

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Core Elements Logos

Centre Logos

Administrative Data Research CentreCountry

Exclusion Zones q

To protect the clarity and visual integrity of the logo no other elements can appear in the above exclusion zone.

Administrative Data Research Network Brand Guidelines | 18

Page 19: ADRN branding guidelines

Core Elements Logos

Centre Logos

Recommended sizes q

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

A3/90mm A4/75mm

A5/DL/60mm

A3 90mm

A4 75mm

A5/DL 60mm

Minimum 52mm*

* this ensures that the ESRC endorsement device (see p25) remains legible on materials such as business cards.

Administrative Data Research CentreCountry

Min/52mm

Administrative Data Research Network Brand Guidelines | 19

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Core Elements Logos

Centre Logos

Colourways qColourways q

Continued on next page u

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

Primary/preferred p

All centre communications should predominantly use the full colour version of the logo on a white background to project a clean and professional look and to refl ect the integrity of the ADRN and emanate it’s transparency.

Primary reversed out of black p

For use on impact pieces such as exhibition materials (see p55) and press adverts (see p41) to make the colours punch and enable such applications to stand out more in their typically busy environments.

NB this version of the logo must be imported with the transparency turned on to activate the opaque element (see p22 for more details on how to achieve this).

Administrative Data Research Network Brand Guidelines | 20

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Core Elements Logos

Centre Logos

Colourways continued q

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

Black only p

ONLy to be used when colour is not an option. This version should only ever appear on a white background.

White only p

For use on materials where graphic enhancement dominates such as e-shots (see p43) and PowerPoint title slides (see p44). This reduces an over-saturation of colour and in-turn maintains a sophisticated look.

NB this version of the logo must be imported with the transparency turned on to activate the opaque elements (see the next page for more details on how to achieve this).

Administrative Data Research Network Brand Guidelines | 21

Page 22: ADRN branding guidelines

Core Elements Logos

Centre Logos

Import options for white only version of the logo q

p

To activate the opaque elements of the white only logo the ‘Show Import Options’ must be selected prior to placing it.

p

On the next window select ‘Transparent Background’.

Administrative Data Research Network Brand Guidelines | 22

Page 23: ADRN branding guidelines

Administrative Data Research CentreCountry

Core Elements Logos

Cenre Logos

Applying the logo over imagery q

The logo should ONLy be placed over a clear area on an image

Administrative Data Research CentreCountry

p

In general use the ‘White only’ logo to achieve a clean professional look.

p

If the clear area of an image is white or pale in colour use the full colour version of the logo.

Administrative Data Research Network Brand Guidelines | 23

Page 24: ADRN branding guidelines

Core Elements Logos

Centre Logos

Incorrect Logo Use (applies to all colourways, not just the full colour version) q

Do not rotate the logo. Do not distort the logo.

Do not re-colour or edit the logo in anyway.

Do not place over a strongly patterned background.

Do not place over busy imagery.

✗Administrative Data

Research Centre

Country

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry✗

Administrative Data Research CentreCountry

Do not place elements inside the exclusion zone.

Administrative Data Research Network Brand Guidelines | 24

Page 25: ADRN branding guidelines

Core Elements Logos

ESRC Endorsement

To establish a connection with the investment body the network and centre logos are to be displayed alongside an endorsement (shown left). This device is encapsulated by two rules to give it defi nition and enable it to be anchored to the ADRN/ADRC logos.

Administrative Data Research Network

Administrative Data Research Network

Alignment q

Proximity parameters q Minimum distance between devices (main exclusion zones also apply here, see p11).

15.5mm

Minimum size q

Administrative Data Research Network Brand Guidelines | 25

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Core Elements Logos

ESRC Endorsement (centre specifi c)

Administrative Data Research CentreCountry

Administrative Data Research CentreCountry

Alignment q

Proximity parameters q Minimum distance between devices (main exclusion zones also apply here, see p18).

If required there are language specific versions of both devices for the centre in Wales (see p28 for more detail).

15.5mm

Minimum size q

Administrative Data Research Network Brand Guidelines | 26

Page 27: ADRN branding guidelines

Core Elements Tagline

Our tagline encapsulates the benefits of our purpose and our mission statement.

The tagline should be right-aligned so that the left-hand side of it follows the shape of the logo and can be used to frame it when used as a supporting graphic (shown right and see application examples p37 onwards) to further establish the brand look and feel. The only exception to this rule is on the letterhead (see p37) where the tagline is not split over two lines to maximise the area for copy.

Welsh version available. See page 28.

Museo 500 / -10 trackingPantone 431 CC45 • M25 • Y16 • K59R94 • G103 • B112

Leading set at 130% of the font size

For example:shown here @ 61pt on 79.3pt (61 / 100 x 130 = 79.3)

Museo 500 / -10 trackingBlack

--- Preferred alignment

Better KnowledgeBetter Society

Better KnowledgeBetter Society

Administrative Data Research Network

50% Pantone 431 C (or 50% CMyK/RGB equivalent)

White

Better KnowledgeBetter Society

Reversed out of black:

Reversed out of a colour:

White with 80% opacity White

To ensure that the tagline doesn’t get lost it should NEVER appear over imagery.

Administrative Data Research Network Brand Guidelines | 27

Page 28: ADRN branding guidelines

Gwell Gwybodaeth Gwell Cymdeithas

Gwell Gwybodaeth Gwell Cymdeithas

Core Elements Centre Variants for Wales/Cymru

To ensure that the tagline still follows the logo the above alignment needs to be adopted (see example shown right as well as application examples on p46).

Exclusion zones and colourways apply as with the English version.

Canolfan Ymchwil Data GweinyddolCymru

Logo q Endorsement q Proximity parameters q

Tagline q

--- Preferred alignment

Administrative Data Research Network

Canolfan Ymchwil Data GweinyddolCymru

Administrative Data Research Network Brand Guidelines | 28

Page 29: ADRN branding guidelines

Core Elements Typography

Titles / Standfirsts / Subheads / Quotes / Infographics

Body Copy / Captions / Tablular Text / Quote Accreditation

Leading should be 2pt more than the font size, ie. 24pt on 26pt leading.

Tracking should be set to -10 and manual kerning applied to remove ligatures (ff fi).

Museo 500 is free to download from www.fontspring.com/fonts/exljbris/museo

Leading should be 2pt more than the font size, ie. 9pt on 11pt leading.

Tracking should be set to -10 and manual kerning applied to remove ligatures (ff fi).

Museo Sans 500 is free to download from www.fontspring.com/fonts/exljbris/museo-sans

Museo 500 abcdefghijklmnopqrstuvwxyz

ABCDEfGHIjKLMNoPqRSTUVWxyz

0123456789?!@£$%&()+

Museo Sans 500 abcdefghijklmnopqrstuvwxyz

ABCDEFGhIjKLMNOPQRSTUVWxyZ

0123456789?!@£$%&()+

Administrative Data Research Network Brand Guidelines | 29

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Core Elements Typography

Secondary typeface

Bullet Points / Annotations

Verdana is our secondary typeface and should only be used when the primary typeface is unavailable – one such instance might be on personal e-mails (see p42).

To complement the brand and the logo utilise the glyphs in Wingdings 3 for bullet points:

u sample bullet point

and annotations:

(as used throughout this guide to reference items)

sample annotation q

Verdana abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuVwxyz0123456789?!@£$%&()+

wingdings 3 u (lower case u) (lower case u, outlined*)

q (lower case q) (lower case q, outlined*)

t (lower case q) (lower case q, outlined*)

* Outline with a weight relevant to surrounding items

Administrative Data Research Network Brand Guidelines | 30

Page 31: ADRN branding guidelines

Core Elements Colour Palette

Primary palette

Extended palette

The primary colour palette should be featured in all print and digital communications. These colours have been selected to complement the main logo.

Limit the use of u 431C and u 5395C to text elements and use sparingly for background applications. Use u 5395C instead of pure black to achieve a rich black background and to enhance the opacity settings of the white versions of the network and centre logos.

To give more flexibility where additional colour coding / differentiation is needed, like on the website or in infographics, you can use the extended palette to compliment the primary palette but the primary palette should always remain the most dominant.

Pantone Rhodamine Red C C9 • M87 • Y0 • K0 R225 • G0 • B152

hex #e10098

Pantone Rubine Red C C0 • M100 • Y22 • K3

R206 • G0 • B88hex #ce0058

Pantone 032 C C0 • M86 • Y63 • K0

R239 • G51 • B64hex #ef3340

Pantone 165 C C0 • M70 • Y100 • K0

R255 • G103 • B31hex #ff671f

Pantone 130 C C0 • M32 • Y100 • K0

R242 • G169 • B0hex #f2a900

Pantone 312 C C88 • M0 • Y11 • K0 R0 • G169 • B206

hex #00a9ce

Pantone Pro Blue C C100 • M13 • Y1 • K2

R0 • G133 • B202hex #0085ca

Pantone 7684 C C90 • M64 • Y0 • K0

R56 • G94 • B157hex #385e9d

Pantone 265 C C52 • M66 • Y0 • K0R144 • G99 • B205

hex #9063cd

Pantone 2603 C C72 • M99• Y0 • K3 R112 • G32 • B130

hex #702082

Pantone 431 C C45 • M25 • Y16 • K59

R91 • G103 • B112hex #5b6770

Pantone 5395 C C100 • M71 • Y39 • K90

R8 • G31 • B44hex #081f2c

Pantone 396 C C10 • M0 • Y95 • K0

R225 • G224 • B0hex #e1e000

Pantone 390 C C27 • M0 • Y100 • K3

R181 • G189 • B0hex #b5bd00

Pantone 368 C C65 • M0 • Y100 • K0

R120 • G190 • B32hex #78be20

Pantone 361 C C77 • M0 • Y100 • K0

R67 • G176 • B42hex #43b02a

Pantone 340 C C99 • M0 • Y84 • K0

R0 • G150 • B94hex #00965e

Administrative Data Research Network Brand Guidelines | 31

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Brand Communication Imagery

To develop an emotional connection with our audiences it is important to utilise imagery that delivers a visual story. Images can communicate in a way that messaging alone can’t and they can also be used alongside messaging to give context and evoke emotion. Use the below visual attributes to commission/source images that are representative of our brand.

Do not use low resolution, poor quality or contrived images as this would undermine our brand.

Attention to detail

Clear

Creative

friendly

High impact

High quality

Modern

Unfussy

Visual Attributes

Administrative Data Research Network Brand Guidelines | 32

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Brand Communication Imagery

Photographic Examples

Administrative Data Research Network Brand Guidelines | 33

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Brand Communication Imagery

Using a high number of coloured images in one area can look messy – when you do need to feature a number of images in one place (see p53 for example) there is the option to stylise them to minimise fussiness whilst adding a certain richness by applying a duotone treatment. Images here use a black and Pantone 7684 filter with the curves manually adjusted to achieve a balanced colour saturation.

When using black and white imagery ensure that the contrast and levels are optimised to maintain high quality and impact.

Photographic Treatments

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Brand Communication Imagery

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Administrative Data Research Network

Administrative Data Research Network

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Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network

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u magnihi llaborestias ape nesedis

u maximus quam qui de doluptasit

Esequam de repel eat im inim quatemquasin con et doluptatur? Excepre icatemposa quiatia tuscieni duntiant apisinulles aute ne cullaut ex est aut pro id quae elitatectur, con raero quati quid eosandam, quos voloriamus si te des rerum sinum estis escit, qui ne aut ut modit laborpo remque cone cusantem ra et, etur milia dolorum et, quates et, to voluptint accust officia tureperro expercimin ra sam quiatio ssitemq uosanditibus ditiur magnihi tissitia dollabo ribusdamus ea nonsera testis exerciis maximus reperfere laborep ellanduntet as volor simagni iniae sim dolore, occum dis dollici destiur? Quibus resectia dellore perio. Et volo volupta tesciat usandit inctiumet quat lam quassinctur?

Posam recest aperumEx eaquiae catius alique ni con nossita consequis experunt ut pelit vel inimaio rehent offictet etur anisit eos est ent et aliquos alique eumquaecabo. Ut labo. Quia nonse nime voloresecum ea quos ut acerunt porrum vendiciatum.

Ipsam aut harum remposant mo qui volum des essitat inctia et aspero volorep erumque core sunturia qui andelento maiossum lanit volorpos

audae et iumet lam ratur. Onsed quaectur caerum sam aut denihillique volorendita sequame omniene cerrovid mi, culluptatium voluptatem eturibus esteser chitamus excero dolori num faccat asperis asperum fuga. Laboris nullace ruption sequod ut faceaquodi recum harcill uptae. Ut enia sequatum, se seque ipsanto recuscilit alit rescipsandae rate volupta corendia aliquia veriatius inist hil et peribea qui omnis molore, serio.

Nempelent enis reriati usdantione quos autatem fuga. Nem exeribusdam qui quam con eictate dolume laborpost liamusam volum aut exerum rehenecerum erit eos repere nis re vel ipsunt:

u veligenecto omnist aspelique

u porectur mostem fuga

u sum adita volorerovit quae re, nis alique officti aepeles res volor magnatest quam

u iundisit mo bea prem nulparc

u eatumquia volenim quaecta tissunturio occumque mos et atem

u vel is alis min cones rerovitis as asperum nam cus que labor maxim enis volore

Ite volore la dit la dia nis nat anda nit etur, sinulparum facepta speles doluptate que recupta ecullor erepudis comniatur resed magnimi llorion pratias eaque volessequi acea cus.

Bearchitat que od maio et reic toribustisin eaque doluptatur.

Ad

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istrative Data

Research

Netw

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Access to and responsible use of Administrative Data Administrative Data Research Network | www.adrn.co.uk02 03

Administrative Data Research Network

Better KnowledgeBetter Society

Access to and responsible use of Administrative Data

To enhance the brand impact the arms symbol Administrative Data

Research Network can be extracted from the logo and each set of arms can also be used independently.

See here (and from p37 onwards) how these elements can be utilised.

DO NOT overuse the arms, all communications should retain a clean, professional look. DO NOT re-colour any elements of the symbol.

Create visual impact on covers/spreads q

Use the arms independently to act as quote marks u

Use the arms to wrap titles and echo the shape of the logo q

t The symbol is to be used as an accent by cropping it to add visual interest, it should not be not a straight duplication of the symbol. Arms used independently can be used in full (see below) q

--- Preferred alignment

--- Cropping example(see further examples on p33 onwards)

t Use the arms independently to create infographics

t Use Museo 500 and pull out highlight words/fi gures to add visual interest

Further deconstruct the arms* to create useful holding devices for folios etc. (suggestion only, not mandatory)

*supplied as separate graphicsu

Graphic Enhancement / Infographics

Administrative Data Research Network Brand Guidelines | 35

Page 36: ADRN branding guidelines

Brand Communication Imagery

Additional Infographics q

Complementary graphic elements can be used to create additional infographics, the style of these must have an affinity with the style of the logo. here are a couple of examples of how this can be achieved.

The primary and extended palette can be used on non logo elements to give added flexibility.

Nonsequ odisquiMoluptae pudae ella

cusda que nis rest

Torrum niamMoluptae pudae ella

cusda que nis rest

Vendion rectatinMoluptae pudae ella

cusda que nis rest

Better SocietyMoluptae pudae ella cusda que nis rest

Better KnowledgeMoluptae pudae ella cusda que nis rest

Atatur resciisMoluptae pudae ella cusda que nis rest

Top

6benefits

How

linked data

will radically benefit our

society

September 2013Moluptae pudae ella cusda que nis rest perum quam uptas dolores essimodio

january 2014Moluptae pudae ella cusda que nis rest perum quam uptas dolores essimodio

june 2014Moluptae pudae ella cusda que nis rest perum quam uptas dolores essimodio

october 2013Moluptae pudae ella cusda que nis rest perum quam uptas dolores essimodio

february 2014Moluptae pudae ella cusda que nis rest perum quam uptas dolores essimodio

The futureMoluptae pudae ella cusda que nis rest perum quam uptas dolores essimodio

Administrative Data Research Network Brand Guidelines | 36

Page 37: ADRN branding guidelines

Applications Print

Stationery

Business Cards q

Letterhead q

University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ

T. +44(0)1206 873227 E. [email protected] W. www.adrn.ac.uk

Administrative Data Research Network

Better Knowledge Better Society

Recipient NameRecipient Address 1Recipient Address 2Recipient Address 3Recipient Address 4

Dear Sir / Madam,

Udipsam veresto riosanti reped mintis aliquid untium, sed qui omnihil loreicipsant id minus ius ent omnimpor sint evendip sapero modit vellab imet quis acientur sedis voluptas expliciis dolore, cus dolupiciae. Qui omniaepero iscipid mi, cullanis ex eaquund aection nimolor sit volo vellendam nectat dolor reius si ommo berat et adipis min re expelle ndictatis doluptatur si coritem. Itatiis dolorem eictem rem quame exceror ehenis alissumquia por aribus aut am abore ea nobitium reria de post hillest, quatem qui sit lignim ium cullorum repro te mod quo te ne lit volorio odi dolorro te dolenda si volor sit, abo. Um fugit as antiis sus et quia se libus as modipsum quae est harum acercillor ati consequia quatiis vendam, cum nonem quis am dolorporro oditas molupic tem voloratur sandelenimi, nonserf eritatiumque veliqui odipsam nihillendi ommoditibus et aris voles aut parcill escipsa eperum quia doluptaerum et minullu ptatem corionsedist omniendio. Ut fugia dolest evelitate poriamus nonsequas et voluptatatia que nonet voleceaquam, et od quam nullent, qui conseque raerum eiusanisi tectibus ditate poribusdam eatus, officillabo. Itatiat.

Conse volor acienisci occumet volupid ut porest, offictusto cusam, optatio. Itat eictum quaerunt ea dolore nonsequibus, untiosam rehenduci is aut pellam et perchicto te con poriatibus autaquis alitiunt prae pla pore cum alitatem et volecab orepudam simperum iusa ditionsecta sita venimil eturemquam que voluptiam quatesed ut perum dionseque nectecuptius venis apideni ssitas magnis rem quam, iumquiant volorep eribus iligent.

Iquatem sinia core nimolor emolore rnatemposam nis quo quae consequ ianissimi, que reperum dolo eum accum que velis quiaept atusae occae exerit, sequi conest quid expliat abo. Am, cone plat unt utempel lendit lantias ut odicient, officii ssitam faceatusant qui omnis quis moluptat autes eaturit eium ipsani quas doluptusa volorehent utempor am rehent haruptatint que cus molor abore ni omnihiti cum is sendae prae derat.

Rumenis exerro commo exces volore cor aut reperrum non enditas re, ilia que officabori omnis rest od que plabo. Min re reprore perferc impero doluptati incipid mo eaquibea sequatur am velibus, imporposanis voluptatus descit quodit, nobis doluptis aut optia deliquam sandit, quam, que nimolorerio modiciis as dolenihilita ipsam dolorro beat.

Urerovi taeruptiust liquiae si ipicimus et ommolupit veliti officae ssumquo ditaquidesed es excesto volendite soloressimin nistiis porumquid utatibus.

Your sincerely

Forename Surname

Signature

forename Surnamejob Title

T. +44(0)1206 873227M. +44(0)7777 777777E. [email protected]. www.adrn.ac.uk

Better KnowledgeBetter Society

Administrative Data Research Network

Administrative Data Research Network

1 Museo 50010pt-10 trackingBlackw/ 1mm space after

2 Museo Sans 5008pt / 9pt-10 trackingPantone 431(or CMyK equivalent)w/ 1mm space after

3 Museo Sans 5008pt / 9pt-10 trackingBlack

4 Museo Sans 500*9pt / 11pt-10 trackingBlackw/ 2mm space after (excl. recipient address details)

5 Page margins (top 72mm, bottom 37mm, left and right 21mm)

* If Museo Sans 500 is not available please use Verdana

1

2

3

4

72m

m3

7mm

21mm 21mm

The above formatting should also be applied to all Centre stationery. (See p46 for the Welsh language variant examples).

5

5

5

5

Administrative Data Research Network Brand Guidelines | 37

Page 38: ADRN branding guidelines

Applications Print

Literature A4 Cover example q

pBack Cover

pFront Cover

Administrative Data Research Network

Better KnowledgeBetter Society

Access to and responsible use of Administrative Data

2014

An ESRC Data Investment

Administrative Data Research Network

University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQT. +44(0)1206 873227 E. [email protected] W. www.adrn.ac.uk

Funded by

Administrative Data Research Network

Administrative Data Research Network

4

4

4

5

6

7

8

91

2 3

1 Museo Sans 50012pt / 15.6pt-10 trackingAddress: Pantone 431 (or CMyK equivalet) Contact details: Black

2 Network or centre logo (applied at 75mm wide)

3 ESRC Endorsement anchored to the network / centre logo (see p25-26 for details on size / alignment)

4 Graphic enhancement (see p35 for more detail)

5 Funders logo

6 Tagline / punchy headline*Museo 500 Leading shown at 130% of font size 52pt / 67.6pt

7 Publication title / sub-head*Museo 500 / BlackShown at 26pt / 28pt

8 Publication dateMuseo 500 / Pantone 431 (or CMyK equivalent)Shown at 26pt / 28pt

9 Cover margins (top, bottom, left and right 15mm)

* See p30 for preferred alignment and wrapping of the typography to echo the logo

Administrative Data Research Network Brand Guidelines | 38

Page 39: ADRN branding guidelines

Applications Print

Literature Spread example (3 column grid with 4mm gutter, can be expanded to 6 columns to extend functionality) q

Alignis doluptatur

2.5 quintillion

bytes of data

equivalent to over

150,000 iPads worth of

information

Epuda dionsequam niendust labor sectiostrum dolectibusa velit, sum coreribusam, alibus alignis aut quae di officae cusciisque volut eosam, comnimi numquid itatio beaque.

Equi dolupta tureium quiditatur, sitaspeles di ratus. Ostis mos et a sequi dunti tem conecti oribea quam.David WillettsMP

Magnimenecti aces di doluptius si illauda vid qui ullorru mquatquas ne vendi cumeniet. Um nobit haruptist, nati officatur si con nem quiae volorro to minctist, cullaborerum fugiatur alicia aliqui tem sus, quia di dempor sin con et mi, solupti aturias as eosae simini cor adionsequi num excepe nos ipid eossit erum quas et occus evendandia sinveriost quatur?

Vidusa cum hilic tectate modisitas ditate et resed magnieni cora ditaerae corem quis aceped maximint, con conseque aspelit omnient ma ium ium qui remqui doluptatusam et in rem quid ut repudam reserferundi aute doluptaquiae optatquiat aut lit etur? Quidustiis asimagnam, omnim exerion sequassim es corepta eperovitiae pre, si quibus.

Nobit omnihil ipsum aborCit lantur alitiam ipienih iciissi con possequo consent quidusda sequiatem que aut illendae pratiis aces verum rem quibus, vellam quatem invendit am reped eos dolorero te consequi as asseque quae.

Nem fugiam, suntiam aci vent a doloribearum eum eture nobite dem estio ipsum harundi coritaquam quatiatemo cusam quis dit et, quias nis repudi od mo tem es si conse et imi, ommo qui dolla nulpa dolestrum quasit quam, quam quia vendit optur? Isquibeatis num lautemolum fugitet laciissum sam ipsam, nist opti blabor restia qui idia iniet, sundunt quia est, officia conem rem faccumquid.

que volorem nihitat estrum exerum ex et prem ex eveniste et vel id quatur, officit ut eari vent. Inimo cuptatius evenda conseque occumquam

esciandel etur renia doluptatur, vollignissin culluptam, iumquis quaspitatur mod quid quibusdam volum, tempos es dolo blacculparum labo. Nam, con cullani enditias maximus.

Mendusdanist dem il volupicium harumSed quid qui dolla sapienit la voluptis a sandel ex eum anto minvere pratem nus magniae pelessum veriaeprem vidus pe labo. Hit exerrorest dia vendundiae providu samus, ut volupta tinvenim excea illanissitas untor molorit, ut aturept ationsero velecto evel ilic tectem repta quid moluptati quaerro cum aligent id que ommolest, imusapel ipsam quae net alia voluptam, sinci officatur aut plaut etum hicilitatur.

Ore con exceprem aligent est quam aut officaborro optatentium nienden tiatur asperch illatur sed quis endi conem dicat oditia que voluptas audae ium estis ditatumque sanimenis ressuntures as culpa qui alibus eiumque verions equiam quia eosseque is quassit quae ide volorem porectae aborrum harcil illestrum res molorit, si quo illicit officiae cuptiam quo blaccus ape vidis si blatusa musdantio ea consequae dent, quoditat volorro.

Viderer itatemque esequia si quaspeliqui omnit plaut debit eate prest, to cus ullorro optis evenessum et ex et utatece atibuscium que perum nat lab inturia temporestio consed quibus viditin cimus. Ilit faceria ex eum eati dolla nati dolupta veliquia pos aut aut odipsum cus nonetur.

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network

Sequi offic te pratius sumex endus et re dolut officipsa vit de por ma quaerepudae planimpere porest int ad milluptae ipsant labor mo excest, expedit, qui ute dolorecae pra nobitem reris aut dellabo. Ut ommolute nonsecae ium que maionest laborepudis es nam vid moditate la vendit et que si blabo:

u nisquiatum ut moluptiis

u voluptatus a derio tenisin verovit assimen duntus

u aspiderum aligene ad ut eum

u quunt inim ra niendit

u asi dipsae con nullori onectur, coruntet in consequamus exeruntis

u magnihi llaborestias ape nesedis

u maximus quam qui de doluptasit

Esequam de repel eat im inim quatemquasin con et doluptatur? Excepre icatemposa quiatia tuscieni duntiant apisinulles aute ne cullaut ex est aut pro id quae elitatectur, con raero quati quid eosandam, quos voloriamus si te des rerum sinum estis escit, qui ne aut ut modit laborpo remque cone cusantem ra et, etur milia dolorum et, quates et, to voluptint accust officia tureperro expercimin ra sam quiatio ssitemq uosanditibus ditiur magnihi tissitia dollabo ribusdamus ea nonsera testis exerciis maximus reperfere laborep ellanduntet as volor simagni iniae sim dolore, occum dis dollici destiur? Quibus resectia dellore perio. Et volo volupta tesciat usandit inctiumet quat lam quassinctur?

Posam recest aperumEx eaquiae catius alique ni con nossita consequis experunt ut pelit vel inimaio rehent offictet etur anisit eos est ent et aliquos alique eumquaecabo. Ut labo. Quia nonse nime voloresecum ea quos ut acerunt porrum vendiciatum.

Ipsam aut harum remposant mo qui volum des essitat inctia et aspero volorep erumque core sunturia qui andelento maiossum lanit volorpos

audae et iumet lam ratur. Onsed quaectur caerum sam aut denihillique volorendita sequame omniene cerrovid mi, culluptatium voluptatem eturibus esteser chitamus excero dolori num faccat asperis asperum fuga. Laboris nullace ruption sequod ut faceaquodi recum harcill uptae. Ut enia sequatum, se seque ipsanto recuscilit alit rescipsandae rate volupta corendia aliquia veriatius inist hil et peribea qui omnis molore, serio.

Nempelent enis reriati usdantione quos autatem fuga. Nem exeribusdam qui quam con eictate dolume laborpost liamusam volum aut exerum rehenecerum erit eos repere nis re vel ipsunt:

u veligenecto omnist aspelique

u porectur mostem fuga

u sum adita volorerovit quae re, nis alique officti aepeles res volor magnatest quam

u iundisit mo bea prem nulparc

u eatumquia volenim quaecta tissunturio occumque mos et atem

u vel is alis min cones rerovitis as asperum nam cus que labor maxim enis volore

Ite volore la dit la dia nis nat anda nit etur, sinulparum facepta speles doluptate que recupta ecullor erepudis comniatur resed magnimi llorion pratias eaque volessequi acea cus.

Bearchitat que od maio et reic toribustisin eaque doluptatur.

Ad

min

istrative Data

Research

Netw

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Access to and responsible use of Administrative Data Administrative Data Research Network | www.adrn.co.uk02 03

7

7

7

7

4

7

6

5

8

9

1

2

3

1 headlineMuseo 500 / Palette colour36pt / 38pt

2 StandfirstMuseo 500 / Pantone 431* 18pt / 20pt

3 Body copyMuseo Sans 500 / Black9pt / 11pt w/ 2mm space after

4 Sub-headMuseo 500 / Palette colour12pt / 14ptw/ 2mm space after

5 Bullet points (see p30)

6 Infographic (see p35-36 for more detail)

7 Graphic enhancement (see p35 for more detail)

8 Quote: Museo 500 /Pantone 431*Shown at 18pt / 20ptAttribute: Museo Sans 500 /Name: Pantone 431* / Title: Black9pt / 11pt

9 Page margins (top 40mm, bottom 22mm, left and right 15mm)

* or CMYK equivalent

NB set tracking to -10 throughout

Administrative Data Research Network Brand Guidelines | 39

Page 40: ADRN branding guidelines

Applications Print

Literature Spread example (3 column grid with 4mm gutter, can be expanded to 6 columns to extend functionality) q

Nequo uptaero deroSectem expeligendis minvenistrum harchitatur, cum voloria dit faceatium expliciam am harchil ipient pratus ditempos. Eaquatio exceatiis res eos velit, simenis magnatia sequatis, simendi doluptatiate et vellam temporem odignatur.

Il minimin ienest, omniendam, undamene nam quae restibus, sandis dolupta temporatur auditius diatur.John SmithResearcher

Q Apelit fugiam corum con nist ere nobis reiuntist eatus rerati

consect oruptur itiandi tincia consece rspero temporrum remped quam sit ut int ut harchil magnihicatem quia veratur si optatur simus exces earciunt unt volorum ipitem intia ipsam, tetur reiur asped quatus, int.

A Issum aut ium et et expeliquis sitibus etur, qui optatem quatias

alit, volorep eliquia volo mos anis quasit accabor epelece prectem inctati volorpori voluptatus nestrum soloreh entiam etur. Icipsanis doluptia ducipiendias re quam nonsene ctiunt ped ea volum faceatq uiaerum et eum dem re eum verum corrores sit fuga.

Eptatibust et eossi consequis dolor suntotate nes ut ma consequiae magnatem a ventemp ersperunt, to doluptate nulpa qui dolumquae voleni tempellorio te la saecum simet eturerionsed qui conse venit, unt unt restiaereiur accum expererro quae vendis nimetur, numquam con cori que solenima corum non rerite plita core, serovid quo venis rem. Nem rem volor ra simagni tem que de parit faccum qui cumquatesti dolorro odigendi derciam, sitaquiae enimped quiantus esecte laudita nonsed maio mod unt.

Q Ro cuptatur rehent, quae molorer spiciet inctate parciis mi,

quiduciae nonsed modis ipsundignis dolupta tendae perum cum ut iur, incto veliquam idunte natis est, occum am eossit et officatem et omnihicit quas illaborrorem dolupta sae veraecu ptatiam hit, nonesti sciunt etus, sed ut voluptasinci occabo.

A spit, conserc hillabo. Inciligniet optatus eum etur aborum

quiaerchilit hillore nduntur? Ectati sim quatiis simincte od etur. Pa conse voluptaerume placestrum culpa conse rehendissum nienimenimus alique cor repe nim quatem eum volore ea qui is atendit, omnihic tempos natus quia doluptatur. Expelis resti as et adit ipis re cum volo beatibus doloresto volupti omnis con rero ipsam, velit laboribust, to min rese ratecabori raesto tem nobis untor aut occullorepe ommolut dolendae resed quatur, sumquae venditaque post, sere, ipsumqu atemossi simi, il im expe cus a perepratibus maionecab imus alit magnis ma cus ipicit, sit mod mo eos alignimus nem aliquo es volore et dolorer ferionsere quam eumquis quam est, tem. Unti dolumendus antum iunt volorio rerspe parum debit is dicias consectem qui dolenditatus non ea dolor sum es excepudit aut audiand elenis pelia nobis into dipsaperati dentius, quo cum quaturionet vid qui sunt harchicto offictatur maximust atem simus.

Q La sim quam issed ulparuptatur rat. Rit que odis nonet ea que

mod molore con pre di dolor atest, samustrum coruptat essed eiuntem doluptur?

A Nemperro dollatque ea dis denimus anduntet, quia etur ma

quia volor moluptatin pro inctibeatus duntes debis autaquis pratur rem aut que experunto es et porehenimus vendandundam que nes magnimenecti aces di doluptius si illauda vid qui ullorru mquatquas ne vendi cumeniet.

Caption aces di doluptius si illauda vid qui ullorru mquatquas ne vendi cumeniet erum auta dolut

Administrative Data Research Network

Administrative Data Research Network

Access to and responsible use of Administrative Data Administrative Data Research Network | www.adrn.co.uk04 05

7

4

4

6

5

8

1

2

3

3

1 headlineMuseo 500 / Palette colour36pt / 38pt

2 StandfirstMuseo 500 / Pantone 431* 18pt / 20pt

3 Body copyMuseo Sans 500 (questions Pantone 431* / answers Black)9pt / 11pt w/ 2mm space afterPLUS Drop cap of two lines in Museo 500 pulled out in a colour from the primary or secondary palette

4 Graphic enhancement (see p30 for more detail)

5 Quote: Museo 500 /Pantone 431*Shown at 18pt / 20ptAttribute: Museo Sans 500 /Name: Pantone 431* / Title: Black9pt / 11pt

6 Full-bleed image

7 CaptionMuseo Sans 5008pt / 10pt

8 Page margins (top 40mm, bottom 22mm, left and right 15mm)

* or CMYK equivalent

NB set tracking to -10 throughout

Administrative Data Research Network Brand Guidelines | 40

Page 41: ADRN branding guidelines

Applications Print

Adverts

Press Advert q Recruitment Advert q

Administrative Data Research Network

Access to and responsible use of Administrative DataEpuda dionsequam niendust labor sectiostrum dolectibusa velit, sum coreribusam, alibus alignis aut quae di officae cusciisque volut eosam, comnimi numquid itatio beaque.

Il minimin ienest, omniendam, undamene nam quae restibus, sandis dolupta temporatur auditius diatur.David WillettsMP

Administrative Data Research Network

Administrative Data Research Network

Administrative Data Research Network

Millore pelesse ctisquae nonsecu lluptiam, sime el iminverferem ut int la nis si venditi seque doluptur aut rem reic tem faccupis dusti samustiam quia dolluptae nonsed que omnihiciae eate perest:

u ime cus ad molupta tiorend

u verum ist ommodi re nimetus amustistor

u maxim rem reperum magnihi llaborestias ape nesedis

u quunt inim ra niendit

u asi dipsae con nullori onectur, coruntet in consequamus exeruntis

Better KnowledgeBetter Society

Find out more, visit www.adrn.ac.uk

Stay better informed

Administrative Data Research Network

Job Opening Ref SS201 User Support and Communications OfficerThe Administrative Data Service (ADS) is seeking a User Support and Communications Officer to provide communications for the ADS User Services function, and provide front line support for users on queries relating to data acquisition, linking, access, processing, and reporting.

Administrative Data Research Network

The ADS is part of the Administrative Data Research Network (ADRN), a highly innovative new infrastructure to facilitate linkage and analysis of routinely collected administrative data for research purposes. The ADS will act as the coordinating body for the Network, setting standards and acting as a first point of contact for all stakeholders. The ADRN was announced by the Minister for Universities and Science, David Willetts MP and forms part of a major new government investment in ‘Big Data’.

The successful candidate will have an undergraduate degree, or equivalent, in a relevant data using discipline. You will have excellent written and spoken communication and negotiation skills, and experience with sensitive data. Experience with user engagement or communications activities is essential.

This is a full time, fixed-term position based at the University of Essex until September 2018. Salary will be in the range of £28,132 to £30,728 per annum.

Full details including a job pack are available at the University of Essex website. Closing date is 6 February 2014

Better KnowledgeBetter Society

Find out more, visit www.adrn.ac.uk/jobs

Stay better informed

1 headlineMuseo 500

2 StandfirstMuseo 500

3 Body copyMuseo Sans 500

4 Bullet points (see p30)

5 Graphic enhancement (see p35 for more detail)

6 Quote: Museo 500Attribute: Museo Sans 500

7 Call to actionMuseo 500

8 Social Media Icons(as relevant)

NB set tracking to -10 throughout / font sizes dependant on advert size

77

46

5

8 8

1 1

2 2

3 3

Administrative Data Research Network Brand Guidelines | 41

Page 42: ADRN branding guidelines

Applications Digital

E-mail

Individual e-mail signature q

1 Network / Centre logo

2 ESRC Endorsement*Verdana / Black 12pt

3 Name: Verdana Bold / Black12ptAttribute: Verdana / Black12pt

4 Contact DetailsVerdana / Black12pt

5 DisclaimerVerdana / Black10pt

* This (and social media) are the ONLY instances where the ESRC Endorsement logo is not used and is instead set as type.

Administrative Data Research Network

---------------------------------------------------------an esrc data investment

Forename Surnamejob title

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Join the online community of data users, producers and stakeholders via Twitter, Facebook and the UK Data Service JISCmail news list.

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Administrative Data Research Network

Better KnowledgeBetter SocietyWelcome to ARDNYour resource for quality social research data

A unified point of access to data from ESDS, Census Programme, Secure Data Service and many othersProgramme, Secure Data Service and many others

Public perceptions of climate change: our datasets provide insight

Opportunities for Masters students to do dissertation research with major retailers

Book now for the 6th ESRC Research Methods Festival

Funding for study on the incentives for data sharing

Funding available for SafePod data secure rooms

more…

Check it out! There are now several ways to get to know our services

Videos – hear from from data professionals including the Office for National Statistics and the Royal Statistical Society

Case studies - search our library of over 100 articles demonstrating how data are being used in research and teaching

Join the online community of data users, producers and stakeholders via Twitter, Facebook and the UK Data Service JISCmail news list.

Twitter:

Hear our own @JackieCarter in this data visualisation podcast from @timeshighered http://t.co/CkxZOW2EEg

Facebook:

JOB OPPORTUNITY: We’re looking for a Communications & Public Engagement Manager. Help us establish and grow the Admin Data Service! more…

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Public perceptions of climate change: our datasets provide insightArticle dated: 10 March 2014

The issues of extreme weather conditions like the floods of 2014, and the public and media reaction to such life-changing events, are often less straightforward than soundbites and rushed political responses might suggest.

Scientific understanding of these complex issues is not always reflected in social science survey responses. Is this due to the respondents’ reticence to admit collective responsibility or more simply a public misunderstanding of science?

For most people weather simply equates to climate, and for some people these weather extremes are a wake-up call and an indication of fairly sudden climate change. Politicians - even some who previously leaned toward climate change scepticism - now claim these extreme weather events are the result of climate change rather than inadequate flood defences.

The UK Data Service holds some interesting quantitative, qualitative and mixed method data collections and case studies related to flood events, extreme weather, environmental and conservation issues, and public perceptions of climate change. Researchers interested in these issues and its human cost may be interested in some of the following collections curated and preserved by the UK Data Archive.

Hampshire Residents and Climate Change, 2003 (SN 5345)This mixed methods dataset investigates public understanding and response to climate change including a focus on the use of the alternative terminology global warming, and investigates the perceived relationship between flooding and climate change.

Flood, Vulnerability and Resilience, 2007-2009 (SN 6605)This qualitative data collection follows the recovery experiences of people across Hull after the floods of June 2007 which affected over 8,600 households across the city.

Public Perceptions of Climate Change and Energy Futures in Britain, 2010 (SN 6581)This quantitative survey of Great Britain examines perceptions and cognitions relating to climate change and the energy future of Britain and whether recent flooding events change perception.

Engaging with Rivers in a Period of Uncertainty (SN800224) This study looks at people’s relationship with their local rivers, for example in relation to water purity and risks from flooding.

Integrated Floodplain Management, 2006-2008 (SN 6377)This mixed method data collection is part of the Rural Economy and Land Use (RELU) programme and looks at the public concern of environmental quality and perceptions of increased flood risk in lowland areas, in part linked to climate change.

Public Awareness of Flood Risk: the Role of the Environment Agency Flood Map, 2006-2007 (SN 6072)This quantitative study investigates how official information translates into public understanding and action using the example of the Environment Agency’s (EA) flood map website.

Understanding Environmental Knowledge Controversies: the Case for Flood Risk Management, 2007-2010 (SN 6620)This qualitative data collection is part of the Rural Economy and Land Use (RELU) programme and looks at the public controversies generated by the risk management strategies and forecasting technologies associated with diffuse environmental problems such as flooding and pollution.

London and the Tidal Thames, 1250-1550: Marine Flooding, Embankment and Economic Change (SN 6710)This historic dataset investigates and records changes in the human and natural environments of the marshlands bordering the tidal river Thames and the Thames Estuary between 1250 and 1550.

Developing a Catchment Management Template for the Protection of Water Resources: Exploiting Experience from the UK, Eastern USA and Nearby Europe, 2007-2010 (SN 7118)This qualitative data collection is part of the Rural Economy and Land Use (RELU) programme and looks at over abstraction of water, flood risk and degradation of water quality. Case studies on the River Tamar (Devon and Cornwall) and the River Thurne (Norfolk Broads) are recorded.

Public Attitudes to the Environment in Scotland, 2002 (SN 5265)This quantitative study investigates Scottish public’s attitudes towards a wide range of environmental topics including sustainable development, climate change and flooding, energy, radioactivity and radiation waste and recycling, drinking water, national parks, wildlife and habitats, litter and dog fouling.

Rivers As Local Nature? Local Public Responses to River Restoration Projects, 1997-1998 (SN 4184)This mixed method study investigates the effect of changes on landscape, safety, wildlife, recreational opportunities and flood risk, achievement of objective of making rivers more ‘natural’.

Opinions and Lifestyle Survey, November 2012 (SN 7299)Opinions and Lifestyle Survey, December 2012 (SN 7300)These popular ONS Opinions and Lifestyle surveys both contain a module investigating environmental and conservation issues and are available to access via the Nesstar on-line platform.

Climatic Hazards, Health Risk and Response in Developing Countries (SN 800189)This study investigates how people and institutions in developing countries respond to the health risks posed by extreme climatic events such as flooding, drought, storms and thermal stress.

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Public perceptions of climate change: our datasets provide insightArticle dated: 10 March 2014

The issues of extreme weather conditions like the floods of 2014, and the public and media reaction to such life-changing events, are often less straightforward than soundbites and rushed political responses might suggest.

Scientific understanding of these complex issues is not always reflected in social science survey responses. Is this due to the respondents’ reticence to admit collective responsibility or more simply a public misunderstanding of science?

For most people weather simply equates to climate, and for some people these weather extremes are a wake-up call and an indication of fairly sudden climate change. Politicians - even some who previously leaned toward climate change scepticism - now claim these extreme weather events are the result of climate change rather than inadequate flood defences.

The UK Data Service holds some interesting quantitative, qualitative and mixed method data collections and case studies related to flood events, extreme weather, environmental and conservation issues, and public perceptions of climate change. Researchers interested in these issues and its human cost may be interested in some of the following collections curated and preserved by the UK Data Archive.

Hampshire Residents and Climate Change, 2003 (SN 5345)This mixed methods dataset investigates public understanding and response to climate change including a focus on the use of the alternative terminology global warming, and investigates the perceived relationship between flooding and climate change.

Flood, Vulnerability and Resilience, 2007-2009 (SN 6605)This qualitative data collection follows the recovery experiences of people across Hull after the floods of June 2007 which affected over 8,600 households across the city.

Public Perceptions of Climate Change and Energy Futures in Britain, 2010 (SN 6581)This quantitative survey of Great Britain examines perceptions and cognitions relating to climate change and the energy future of Britain and whether recent flooding events change perception.

Engaging with Rivers in a Period of Uncertainty (SN800224) This study looks at people’s relationship with their local rivers, for example in relation to water purity and risks from flooding.

Integrated Floodplain Management, 2006-2008 (SN 6377)This mixed method data collection is part of the Rural Economy and Land Use (RELU) programme and looks at the public concern of environmental quality and perceptions of increased flood risk in lowland areas, in part linked to climate change.

Public Awareness of Flood Risk: the Role of the Environment Agency Flood Map, 2006-2007 (SN 6072)This quantitative study investigates how official information translates into public understanding and action using the example of the Environment Agency’s (EA) flood map website.

Understanding Environmental Knowledge Controversies: the Case for Flood Risk Management, 2007-2010 (SN 6620)This qualitative data collection is part of the Rural Economy and Land Use (RELU) programme and looks at the public controversies generated by the risk management strategies and forecasting technologies associated with diffuse environmental problems such as flooding and pollution.

London and the Tidal Thames, 1250-1550: Marine Flooding, Embankment and Economic Change (SN 6710)This historic dataset investigates and records changes in the human and natural environments of the marshlands bordering the tidal river Thames and the Thames Estuary between 1250 and 1550.

Developing a Catchment Management Template for the Protection of Water Resources: Exploiting Experience from the UK, Eastern USA and Nearby Europe, 2007-2010 (SN 7118)This qualitative data collection is part of the Rural Economy and Land Use (RELU) programme and looks at over abstraction of water, flood risk and degradation of water quality. Case studies on the River Tamar (Devon and Cornwall) and the River Thurne (Norfolk Broads) are recorded.

Public Attitudes to the Environment in Scotland, 2002 (SN 5265)This quantitative study investigates Scottish public’s attitudes towards a wide range of environmental topics including sustainable development, climate change and flooding, energy, radioactivity and radiation waste and recycling, drinking water, national parks, wildlife and habitats, litter and dog fouling.

Rivers As Local Nature? Local Public Responses to River Restoration Projects, 1997-1998 (SN 4184)This mixed method study investigates the effect of changes on landscape, safety, wildlife, recreational opportunities and flood risk, achievement of objective of making rivers more ‘natural’.

Opinions and Lifestyle Survey, November 2012 (SN 7299)Opinions and Lifestyle Survey, December 2012 (SN 7300)These popular ONS Opinions and Lifestyle surveys both contain a module investigating environmental and conservation issues and are available to access via the Nesstar on-line platform.

Climatic Hazards, Health Risk and Response in Developing Countries (SN 800189)This study investigates how people and institutions in developing countries respond to the health risks posed by extreme climatic events such as flooding, drought, storms and thermal stress.

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