freshtvbrand guidelines 2013

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At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.

We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.

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Our logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.

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Primary logoThe primary logo is the main logo that should be used on all printed and web based medias. This logo is the main identity for FRESHTV.

The secondary logos are there to be used if a primary logo cannot be used and if they are other conflicts.

This logo should be used for screen based media as well as advertisements showing the up coming broadcasted programmes.

Secondary logos

Logo variety.

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Our selected colours compliment one another supporting and help represent the new modern definition of fresh.

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Light backgroundsOnly the above logos should be used on solid light coloured backgrounds. The black version is to be used on busy backgrounds of a light colour.

Only the above logos should be used on solid dark coloured backgrounds.The black version is to be used on busy backgrounds of a dark colour.

Dark backgrounds

Logo colours.

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Coporate backgroundOnly the above logos should be used on the FRESHTV coporate colour. Print: C:69 M:11 Y:31 K:0Web: R:67 G:173 B:178

Only the above logo should be used on TV programs, adverts and indents.Opacity: 65% of white.

On-screen backgrounds

Logo colours.

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Logo colours.

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htvsizes.The emphasis and scale of our branding is a key aspect of our unqiue identity.

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29mm

20mm

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TV / Video Minimum sizeThese dimentional sizes are used on-screen only. These are the minimum sizes that the logo can be displayed before becoming illegible.

These dimentional sizes are used digital use only. These are the minimum sizes that the logo can be displayed before becoming illegible.

These dimentional sizes are used forprint only. These are the minimum sizes that the logo can be displayed before becoming illegible.

200px

135px

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Digital minimum size

125mm85m

m

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Print minimum size

Logo size restrictions.

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Our identity needs its space, allowing it to fit it into its environments correctly.

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Logo Spacing.

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Minimum gap around logo

Min

imum

gap

aro

und

logo

Proportional FramaingThese set specifications should be used for creating a minimum gap surrounding our logo. This should be conformed to on all medias.

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htvtype. Typography helps to keep our identity, following set guidelines for print and web based medias.

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Blackout is typeface is to be used on all pieces of material that includes the FRESHTV logo.

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Logo fonts for print.

Helvetica Neue (Regular)

abcdefghijklmnopqrstuvwxyz

Typography secondary fonts

Blackout (midnight)

abcdefghijklmnopqrstuvwxyz

Primary fonts

This is the primary font for the brand and identity of FRESHTV. This should be on all merchandise and materials involved with FRESHTV.

This font is the secondary typeface for the brand and identity of FRESHTV.This should be used to support any other information that can not be shown in the primary font, such as body copy.

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Logo fonts for web.

Blackout (midnight)

abcdefghijklmnopqrstuvwxyz

Primary heading font

The primary font should be used on all web solutions as the main supporting font, where possible. The sizing guide for headings shown should be followed.

Primary heading font

42px

38px

32px

28px

22px

18px

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htvSub-heading font

Helvetica (Bold)

abcdefghijklmnopqrstuvwxyzthe secondary font sub-headings should be used only where the primary font can not be used.

Secondary body font

Helvetica (Regular)

abcdefghijklmnopqrstuvwxyzFor all text that can not be displayed using the primary font, the secondary font should be used as this is a web safe font.

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Helping to spread our identity and message, our merchandise helps show what we are all about.

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Logo products.

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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ON S

KY 2

21 +

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EVIE

W 7

8 AV

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ABL

E IN

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IND

OUT

MOR

E AT

FESHTV.COM

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ON S

KY 2

21 +

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EVIE

W 7

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AIL

ABL

E IN

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IND

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E AT

FESHTV.COM

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ON S

KY 2

21 +

FRE

EVIE

W 7

8 AV

AIL

ABL

E IN

HD F

IND

OUT

MOR

E AT

FESHTV.COM

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ON S

KY 2

21 +

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EVIE

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IND

OUT

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FESHTV.COM

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Merchandise items should be used to advertise FRESHTV in a professional manner.

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Logo Merchandise

Baseball caps should be create and displayed in the same mannor as shown above. This is to create awarness of the brand.

Bags should be created and displayed in the same mannor as shown above. Tis item should be produced in the highest quality material possible.

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Our advertising helps create a memorable identity that allows you to know who and what we are.

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Logo billboard & adshel

Large scale advertisingThe billboard and adshel shown are an example of how they should be displayed. These designs should be a base template and help designers to produce advertising canpaigns that conform to our set guidelines.

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misfits

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freshtvNew to

misfits

on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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Logo flyer & poster

Small scale advertisingThe flyer and poster design shown are to be used as a base template for designers to produce captive advertising campaigns to conform to our guidelines

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freshtvNew to

misfits

on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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freshtvNew to

misfits

on sky 221 + freeview 78available in hdFind out more at FreshTV.com

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