brand basic elements

Brand Basic Elements Creative Services Department - August 2009

Corporate SignaturePrimary Corporate Signature

Footmark Applicable Variations

Minimum Reproduction Size

Footmark

3D Footmark Flat Footmark

(For merchandise andlarge format use only

- silkscreen and painting)

Logo Type

The corporate signature is the major visual element of the brand identity and comprises the logo type (Bigfoot) and the footmark symbol in a fixed relationship.

32 mm

The 3D footmark symbol is the primary and preferred mark and should be used for the majority of applications.

Use of the footmark must be carefully controlled.

UsageThe corporate signature is used to brand all corporate stationery items and it should be used in all marketing materials.

Artwork IntegrityThe footmark symbol and the logo type are unique to Bigfoot, never attempt to recreate it. The corporate signatures must always be reproduced from original digital artwork supplied by the Creative Services Department.http://www.bigfoot.com/corporate-identity/

Bigfoot Brand Basic Elements - August 2009

http://www.bigfoot.com/corporate-identity/

Protected Area

Example of protected area in use

To enable the corporate signatures to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other graphic elements or text.

The protected area is equal to the height of the middle toe and is indicated by the illustration shown. The clearance area should be increased wherever possible.

XX

X X

X

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Bigfoot Sub-BrandsComposition of Bigfoot Sub-Brands

Minimum Reproduction Size

Studios - Download Logo

Films - Download Logo

Properties - Download Logo

Ventures - Download Logo

Partners - Download Logo

Global Solutions - Download Logo

Communications Powerhouse - Download Logo

Footmark Logo Type

The following are Bigfoot’s sub-brands and comprises the logo type (Bigfoot), the foot mark symbol in a fixed relationship and the sub brand name.

Sub-Brand Name

32 mm


Studios

Studios

Films Ltd.

Global Solutions, Ltd.

Properties, Inc.

Ventures

Partners

Studios

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bfs

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bfc

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bff

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bfg

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bfp

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bfp1

http://www.bigfoot.com/corporate-identity/logos-bigfoot.html#bfv

Sub-Brands Protected Area

Example of protected area in use

To enable the sub-brands signatures to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other graphic elements or text.

The protected area is equal to the height of the middle toe and is indicated by the illustration shown. The clearance area should be increased wherever possible.

XX

X X

X

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Studios

Studios

Corporate Colors

Bigfoot Corporate Colors

Four Color Halftone Formula

PANTONE® matching system (PMS) equivalent

Blue

Bigfoot’s corporate colors are blue, black and white.

Color reprodcutionColors may be reproduced using specially mixed colors or may be simulated using the four color halftone process (see breakdown charts).

Bigfoot blue can be achieved using PANTONE® 7461.

Black White

Cyan 89%

Magenta 43%

Yellow 0%

Black 0%

Cyan 30%

Magenta 30%

Yellow 30%

Black 100%

PANTONE® 285 C Black White


Color Reproductionof the Corporate Signature

White background color version - 2D Footmark Dark background color version - 2D Footmark

White background color version - Flat Footmark Dark background color version - Flat Footmark

For merchandise and silkscreen application only

For black and white lay-out application only

White background monochrome version Dark background monochrome version

Preferred color versionsWhenever possible Bigfoot corporate signatures should be reproduce in blue, black and white on very light background colors.

On dark backgrounds the Bigfoot logotype reverses white out of the background color.

BackgroundsThe corporate signature must always be clearly visible. The background should not be distracting and must always provide sufficient contrast for the brand to be clearly read.


Artwork IntegrityThe illustrations shown are violations of the corporate signature application and must be avoided. Never attempt to recreate or distort the logo as indicated.

The corporate signatures must always be reproduced from original digital artwork supplied by the Creative Services Department.

The corporate signature cannot be used without the footmark symbol

The corporate signature cannot be stretched in any way The corporate signature should not appear in one color

The corporate signature cannot be twisted or angled in any way

The corporate signature cannot appear as watermark or background The corporate signature elements cannot be altered

The corporate signature cannot appear on a complicated background The corporate signature elements cannot be rearranged

Corporate SignatureRestrictions


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Using Bigfoot Corporate Signature in Copy

Always LEFT justified

Typography

Body copyThe setting style for all type is upper and lower case, left justified.

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produces quality independent films.”

“BF produces quality independent films.”

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“Bigfoot produces quality independent films.”✔

Avoid using BF in referring Bigfoot in any correspondences, articles or press releases. Always use Bigfoot.


Recommended Print Sizes

Content Requirement

Item Width Height

Poster 18 in 24 in

Film Brochure 279 mm 216 mm

Flyer 148.5 mm 210 mm

Press Layouts

Print SizesRecommended print sizes are illustrated in the chart. The print sizes illustrated are recommended but are not mandatory.

ImageryAny high quality type of visual imagery can be used. Recommended resolution is 300 dpi. Images should be approved by the Creative Services Department prior to its usage.

Content requirementAll marketing, promotional and sponsorship material must have the corporate signature, URL and contact details (if applicable).

Font (if applicable)For application of URL and contact details, the font Helvetica Neue (55 Roman) should be used.

Corporate Signature

Contact Details(if applicable)

URL


Compliance statementAll marketing, promotional and sponsorship material and merchandising must be cleared by the Creative Services Department.

If you need clarification or guidance on any item in these guidelines please do not hesitate to contact us.

Official Address / Contact Numbers

Official URL / Web Address


Contacts

The contact format / guidelines set in this page must be strictly followed.

No other format can be used without the prior approval from the Creative Services Department.

Philippines

One Hollywood Blvd.,Bigfoot I.T. and Media Park6015 Lapu-Lapu CityCebu, Philippines

Phone: +63-32-493-8889Fax: +63-32-340-6149

http://www.bigfoot.com

Hong Kong

Bigfoot Films Ltd.2/F Beautiful Group Tower74-77 Connaught Road, CentralHong Kong S.A.R.

Phone: +852-2545-7000Fax: +852-5015-8610

Singapore

Bigfoot Entertainment Pte. Ltd.21 Emerald HillSingapore 229303

Phone: +65-6327-1741Fax: +65-6491-5423

United States of America

Bigfoot Entertainment Inc.1301 Abbot Kinney Blvd.Los Angeles, CA 90291

Phone: +1-310-593-4444Fax: +1-310-496-0224

No punctuation mark if the URL ends the sentence or paragraph.

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