basic design principles - brand.airbus.com · 10.01.2018 · the basic elements - the logo,...

Basic design principlesLook and feel draft for shareholder approval

January 2018 /

Basic elements

In this manual, you will find the information that you need on the Satair brand and its basic items.

The basic elements - the logo, typeface and colors are the basic building blocks of a brand. When they are applied properly and coherently, they project a clear and solid brand image that keeps its strength over time.

Identity1.0 Logo 31.1 Typeface 61.2 Color 7

Stationery2.0 Business card 82.1 Letter 92.2 Envelopes 10

Printed matter3.0 Brochures 113.1 Roll-up 12

Office4.0 PowerPoint 13

Basic design principles / Content 2

SatairCompany Profi le

AN AIRBUS SERVICES COMPANY

A global leader in material management



NameTitelDepartment

CompanyAddress 1Address 2 ZipCode City Countrywww.satair.com

T +XX XXXX XXXX M +XX XXXX XXXXE [email protected]

1.0 Positive version

There are two positive versions of the logo. One in brushed steel and one in black. In cases where the Satair logo is applied on a white or pale background. the positive versions should be used.

Basic design principles / Identity Content overview 3

1.01 Negative version

In the cases where the Satair logo isapplied on a black or dark background,the negative version will be used.


1.02 Channel specific versionsThe Channel Specific versions should only be used in situations where it is required externally to explain that a product/and/or service is solely related to one trading entity (either Airbus or Satair) or in cases when we are serving the customer via two different channels out of the same customer facing organization (i.e. Airbus COD and Satair COD).

In all other cases, the standard Satair logo should be used.

After full integration this distinction should no longer be relevant and the Satair logo can be used for all product & services.


1.1 Typeface

ABCHelvetica Neue LT

Content overview 6

Typeface is one of the key elements when it comes time to convey the brand’s personality because it helps us to visualize its messages.

Satair’s corporate typeface is Helvetica Neue LT. Use it consistently and follow typographical rules. Thus, you will help strengthen the company’s visual identity, and you will contribute toward its prestige.

The form of the letters gives our company an aerial, structured feel. Its diverse range of weights makes ranking information clear and straightforward.

Basic design principles / Identity

1.2 Colorreferences

Content overview 7

Pantone®

Pantone® is the main reference for all printed applications. Whenever possible, the direct color Pantone® is used. For any other system not mentioned in this manual, the Pantone® specification is the basic reference.

CMYKCyan, Magenta, Yellow, Key (black) – subtractive color model used in printing with four colors and on color printers.

RGBRed, Green, Blue – colors used on monitors and scanners.

Working with tintApart from the primary and secondary colors, we also have the option to work with tints on these. The tint should be set to 25%, 50% or 75%.

Primary colors CMYK RBG HTML

79 23 23 9 73 134 160 4986A0

0 0 0 0 255 255 255 FFFFFF

0 0 0 100 0 0 0 000000

0 0 0 50 155 155 155 9B9B9B

0 90 25 8 198 54 99 C63663

10 0 95 0 225 224 0 E1E000

71 0 36 0 0 186 179 00BAB3

84 0 18 0 0 174 199 00AEC7

100 4 56 8 0 133 120 008578

100 16 10 44 0 106 142 006A8E

97 45 24 55 7 79 113 074F71

Secondary colors

Basic design principles / Identity

Pantone 2210

Pantone 7706

Pantone 3282

White

Black

Pantone 877 Metallics

Pantone 7635

Pantone 396

Pantone 2398

Pantone 2209

Pantone 3125

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2.0Business card

Content overview 8

Black front with a silver logo and whiteback with a black logo. ‘An Airbus Services Company’ endorsement back display at the bottom.

Basic design principles / Stationery


NameTitelDepartment

CompanyAddress 1Address 2 ZipCode City Countrywww.satair.com

T +XX XXXX XXXX M +XX XXXX XXXXE [email protected]

2.1Letter

Content overview 9

The standard A4 letterhead design for Satair is clean and simple. The layout is one of clarity, professionalism and elegance that lends credibility to the words on the page and reinforces thebrand identity.

‘An Airbus Services Company’ endorsement at the bottom.


Satair A/S, Amager Landevej 147A, 2770 Kastrup, Denmark. Tel: +45 3247 0100, Fax: +45 3251 3434, AOG service +45 4040 1224 www.satair.com, Incorp. No./VAT No. 78419717

Company Name Attention Title Address Line 1 Address Line 2 Address Line 3 Zip Code City Country

12 May 2015

Dear Sirs, Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam eu neque quis tellus nonummy vehicula. Sed sed eros id odio auctor pretium. Suspendisse gravida. Etiam blandit adipiscing ligula. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Phasellus dictum justo in nibh. Aliquam sagittis. Fusce semper, lacus ac aliquet laoreet, ipsum magna auctor wisi, eu consectetuer sem elit eu turpis. Suspendisse vestibulum risus sit amet dui. Suspendisse potenti. Mauris id erat. Quisque metus felis, bibendum quis, convallis eu, dapibus ut, magna. In sit amet ante bibendum neque pretium tempus. Mauris aliquet lacus sed wisi. Proin molestie diam id lacus. Mauris porttitor posuere augue. Proin velit nisl, vehicula id, viverra ut, volutpat ac, arcu. In aliquet porttitor libero. In sit amet magna. Aenean nunc. In placerat, pede quis vulputate adipiscing, enim lacus cursus ante, eu commodo risus lacus ut leo. Suspendisse mattis, nulla at pulvinar tempor, nisl odio consequat enim, sit amet fermentum metus ligula eu tellus. Ut vitae sem. Phasellus sit amet massa vitae augue fringilla dictum. Nam a turpis placerat quam porta porta. Nullam felis. Fusce vulputate elit a mi. Aenean mauris sem, tristique eu, condimentum eget, gravida non, tortor. Suspendisse nulla. Vivamus blandit bibendum mi. Praesent lorem orci, lobortis eu, rhoncus ac, pellentesque non, nibh. Vivamus mollis erat nec sapien. Yours sincerely, Satair Group Signature


Satair A/S, Amager Landevej 147A, 2770 Kastrup, Denmark. Tel: +45 3247 0100, Fax: +45 3251 3434, AOG service +45 4040 1224 www.satair.com, Incorp. No./VAT No. 78419717


2.2Envelopes

Content overview 10



C4 envelope C5 envelope


Satair A/S, Amager Landevej 147A, DK-2770 Kastrup, Denmark


Satair A/S, Amager Landevej 147A, DK-2770 Kastrup, Denmark

3.0Brochures

Content overview 11

Layout examples

Basic design principles / Printed matter

SatairCompany Profi le


A global leader in material management

Airbus Tool ServicesAll about tools


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Our vision Our mission

Our OrganistionOn January 1 2014, the Airbus Material and Logistics Management division and Satair formed Satair, a 100% stand-alone company and Airbus subsidiary with more than $1 billion revenue, more than 1,000 employees worldwide and a vision to become the global market leader in the civil aircraft parts management business.

Satair is the strong backbone of its two channel brands in the aviation aftermarket – Airbus and Satair - working with a common management and organisational structure, a common company culture, vision & mission and common support functions and processes. Satair is one of the global leading providers of aftermarket solutions for the civil aerospace industry – offering everything from parts management to parts services as well as parts support for all types of aircraft.

Our Global FootprintSatair provides a wide range of products and services to customers and suppliers all over the globe through sales, warehousing and service centers in Europe, North America, the Middle East, Asia Pacifi c, and China. Suppliers, customer base and distribution network are all global and therefore the organisation also fully benefi ts from the joint global footprint.

Our OfferingsSatair enters into exclusive or primary distribution arrangements for aerospace component manufacturers and supplies the parts to the customers (airlines and MROs). With a specifi c obligation towards Airbus customers on the after sales part support, Satair also fulfi ls the support obligation for a fl eet of + 7,000 aircraft fl ying covering the full range of Airbus aircraft. With a vision to become the global market leader and preferred aftermarket integrator in the civil aircraft parts management business, Satair offers value-adding and integrated services and is devoted to developing business partner relationships as well as new business concepts – to the benefi t of both suppliers and customers.

Satair will be the global leader in the material management business and will deliver integrated services for all civil aircraft types. Specifi cally for Airbus customers, Satair will provide exclusively the best material management after sales part support.

We deliver innovative and world-class solutions within the parts management business and we develop extended distribution and parts support services to every unique customer and supplier in the global aerospace value chain.

5

A solution for each situation

Whether it is supporting an Entry-Into-Service, a scheduled check or a maintenance event, Airbus Tool Services operators and MROs with a fl exible and reliable service.

Airbus provides planning documentation and attractive tool packages, as well as 24/7 customer support for worldwide orders for tool sales, lease and repair.

Airbus Tool Services supports airlines’ maintenance activities by providing operators and MROs with a fl exible and reliable service.

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Our values

Parts Management• Extend and grow parts portfolio for all Aircraft types• Create scale in operation• Support mixed fl eets

Parts Services• Offer services to integrate the value chain• Combine Airbus knowledge and Satair agility

Parts Support• Support the fl ying fl eet with highest quality standard products• Meet customer expectations on safety, quality, and lead time

Offering a unique value proposition contained of not only parts management and distribution from nose to tail, but also excellence in parts services and parts support.

Serving multiple platforms through a consolidated organisation creating growth opportunities and the necessary scale effects.

Increased product availability, parts portfolio and service range as well as greater operational simplicity, agility and fl exibility in order to be more cost effi cient and profi table.

Enhanced material forecasting through the utilisation of global maintenance data and aggregated experience.

CUSTOMER &

SUPPLIER FOCUS

CAN-DO-

ATTITUDE

WORLD-CLASS

EXCELLENCE

BEING

INNOVATIVE

GLOBAL

TEAMWORK

6

Key benefi ts

Tool recommendation process

• Initial Provisioning via W-fi le• Customized planning based on your schedule• Optimized investment plan• Airbus expertise• Wide range of tools

Airbus Proprietary Tools

• Genuine tools certifi ed by Airbus• Airbus as the sole source • After-sales support incl. repair and 3-year warranty• Approved quality meeting the latest technical

standards• Customized tool services

Tool package

• OEMs managed by Airbus• Package content based on your maintenance set-up• On-time and on-site availability• Turnkey-solution for an EIS preparation or for a

customized package demand• Airbus quality

Basic toolrecommen-dation

Generic tool recommen-dation

Customized tool recom-mendation

Duration

Limited to 1st year

✓

CustomizedUp to

12 yearsUp to

12 years

Aircraftutilisation

Generic ✓

CustomizedUsage

parametersTo your usage

parameters

Mainten-anceprog. and planning

Generic ✓ ✓

Customized

To your specifi c

maintenanceprogramme &

planning concept

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3.1Roll-up

Content overview 12


Basic design principles / Printed matter

Parts Services& Solutions

A multi fl eet, full material & servicesportfolio for the entire A/C lifecycle.

Delivering the right part, at the rightplace - and at the right time


AirbusSupport

Providing genuine Airbus MaterialSupport by covering the full rangeof Airbus aircraft.


Roll-up 85x200 cm

4.0PowerPoint

Content overview 13Basic design principles / Office


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10 January, 20183 AN AIRBUS SERVICES COMPANY

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5 January, 20184 AN AIRBUS COMPANY

basic design principles - brand.airbus.com · 10.01.2018 · the basic elements - the logo,...

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