brand & its elements

8/4/2019 Brand & Its Elements

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BRAND & ITS ELEMENTS

MUHAMMAD SHAHID

BBA - 018


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PRESENTATION PLAN

DEVELOPMET OF THE PRODUCT

CARE BEFORE CHOOSING BRAND

ELEMENTS. ABOUT OUR BRAND

ELEMENTS OF OUR BRAND

PROMOTION OF THE BRAND


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DEVELOPMENT OF THEPRODUCT

IDEA GENERATION

SCREENING THE IDEA

BUSINESS ANALYSIS PROTOTYPING

COMMERCIALIZATION


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IDEA GENERATION

At this stage we find out different ideas, from ourinternal customers as well as external customers .

AMONG THE IDEAS WAS TO LAUNH

Glue

Bond

Adhesive Chemicals

Turpentine Oil

Paint


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SCREENING THE IDEA

We screened the idea and choose thefollowing products by taking care of

resources and skills. Glue

Bond

Adhesive Chemicals


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BUSINESS ANALYSIS

Here we exactly matched our resourceswith those products.

Prepared Business Plans for it. Profit and Loss Situation

Find out the cost

Cost of Product developing


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AS A RESULT OF THE BUSINESSANALYSIS

As a result of the business analysis andlooking over the resources and personal

skills the best and suitable product wassuch an adhesive product in paste formwhich binds a number of products andhence we choose to launch such a Glue in

the market.


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PROTOTYPING

The prototyping was carried out in order toavoid the risk.

We facilitate the desired customers andconsumers from the product in markets and

also provide them the sample of our Glue.


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COMMERCIALIZATION

Here we define the Marketing Mix for theProduct and completely launched it as our

regular product.


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BEFORE CHOOSING BRANDELEMENTS

Before choosing Brand elements we gavethorough attention to the following things.

Memorability. Meaningfulness

Adoptability

Protection Transferability


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MEMORABILTY

Have Quality of Rememberility.

Memorability in the sence that easily kept in

mind of customers and consumers and sothat they not forget it.

Easily Recognized

Easily RecalledDescriptive


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MEANINGFULNESS

The brand name should be meaning full sothat if some one says about the brand the

other persons get it that of whichthing/Product the opposite person istalking.


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ADOPTABILITY

Adoptability means that customer orconsumer should easily adopt the brand

and its elements. Flexible

Updateable


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PROTECTION

We searched complete protection in asence that no one can copy it or can select

name like it with same pronunciation ormatching.

Legally registered trademark


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TRANSFERABILITY

Transferability means that if tomorrow youlaunches another product so that it may be

joint with it ,dont feel ocward with that. Within and across Product boundaries.

Across geographic boundaries and culture


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BRAND

BRAND NAME : WOOD KING

COLOUR OF BRAND

Colors generate emotional reactions, and itis important to carry that over into ourbranding program.

LOGO A logo is a distinctive symbol or mark that

visually represents your company :CROWN:


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FONTS AND TYPESTYLES

Using the proper fonts and typestyles also

define the brand. We Try to standardizefonts and typestyles that appear routinely in

our marketing materials.


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CHARACTER

A symbol that takes on human or real lifecharacteristics.


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SLOGEN

Short line that contains descriptive orpersuasive information.

Our introductory slogen

BINDS PERFECTLY IN LESS TIME


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MISSION

Bright tomorrow than today.


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VISSION

Our vision is to deliver the best Quality toeach and every corner inorder to facilitate

those customers who dint used it yet


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SOME OTHER ELEMENTS OFBRAND

Some other elements of a brand should be:

BRAND POSITION,

BRAND PROMISE, BRAND PERSONALITY,

BRAND STORY &

BRAND ASSOCIATION


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BRAND POSITION

Who is addressed by companys branded

products or services. What the company doesand for whom

The companys unique value and how

customers benefit from products and/or services

Key competitive differentiators, what makes the

brand be chosen, be different from itscompetitors


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BRAND PROMISE

The ONE most important thing that thebrand promises to deliver to its customers

Every time! What customers and partners should

expect from every interaction, how shouldthey feel as brands customers


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BRAND PERSONALITY

What the brand is to be known for

Personality traits that customers, partners,

and employees use to describe thecompany. What comes to the (potential)

customers mind when addressed about the

brand


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BRAND STORY

The companys history and how the history

adds value and credibility to the brand

A summary of products/services/solutions


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BRAND ASSOCIATIONS

Physical artifacts: name, logo, colors,

taglines, fonts, imagery Ideally, it must reflect the all the above

statements about the brand and the

company


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INRODUCTION

Wood king Glue is a modern Glue which helpsin cluing of

Wood

Lasani Formica

Rubber

Leatherand also proved best in

Binding and covering in less time.


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BRAND EQUITY

For brand equity we added differentialeffect in our product.

BINDING IN LES TIME


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brand & its elements

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