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Mobile marketing introduces your services and products to a wider, untapped audience. Just about

everyone owns some sort of mobile or other connected devices such as tablets.

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Location can play a huge role in a great mobile marketing campaign. Unlike other marketing forms, mobile marketing has the unique opportunity to know

exactly where you are. This opens up new location-based options that do not exist anywhere else. Take time to

think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.

You should make sure that you can view your mobile

marketing on all devices. You must take into consideration many mobile devices when you are creating a mobile

marketing campaign. It is important that your scripting programs are compatible with most devices if you want to

see a good return for your efforts.

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You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the

mobile version.

When you are promoting a big sale, that is the perfect time to send out a mobile alert to your clients. Just be sure not to wake them up. It will give your clients a gentle nudge and remind them that you have an event

happening that they may be interested in.

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Instead of sharing short codes, purchase them for your exclusive use. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. If you keep using the same short code, it will

eventually be linked to your company. Using another company's short code can also get you into legal trouble. If code sharing companies abuse the system, you might get into

trouble as well.

Try to run a campaign that is picture to screen. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. The photos that are received can be shown

on a television monitor or digital billboards.

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If you truly want your mobile marketing plan to succeed, keep your messages limited in number, and make sure each one extends an offer of significant value to the customer. Your audience will quickly get annoyed if you are sending

out too many messages.

When you are gearing your website towards mobile users, remember brevity is a virtue. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Get your point across in as few characters as possible to be successful.

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A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the

launch. If you send texts that do not make sense or work, you will not succeed. Test your campaigns on your friends

and colleagues first.

Don't ever text message customers for no good reason. Make sure you always have something relevant to say when you

take the time to message them. There have been instances of marketing campaigns going very wrong when businesses

abused their mobile privileges with their customers and sent texts that did not have any substance. They want useful, relevant messages, not lighthearted banter as if you were

their goofy friend.

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Use Multimedia Messaging Service technology to reward existing customers and generate leads. Include promotional

codes with the coupons you send. The codes are then linked to your mobile site by using a tracking code. Nearly

everyone loves coupons, and they can be a great way to reward old customers or attract new ones.

As mobile devices become increasingly popular, so will

mobile marketing. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. By using these tips found here, you will be a step in front of the competition

and, most importantly, be in a position to effectively communicate with your customers. Here's to your success!

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