8 tips to boost your ecommerce website sales

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Sales are all-important when it comes to the world of ecommerce; and there are many different ways to increase them. We’ve collated a handful of some handy tips to ensure you are making the most of your ecommerce site.

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Page 1: 8 Tips To Boost Your Ecommerce Website Sales

digital marketing

8 Tips To Boost Your Ecommerce Website

Sales

Page 2: 8 Tips To Boost Your Ecommerce Website Sales

we care moreDigital Marketing •Web Design • eCommerce

digital marketing

Sales are all-important when it comes to the world of ecommerce; and there are many different ways to increase them.

We’ve collated a handful of some handy tips to ensure you are making the most of your ecommerce site, and you aren’t missing out on those crucial sales because of seemingly small choices or errors.

Page 3: 8 Tips To Boost Your Ecommerce Website Sales

we care moreDigital Marketing •Web Design • eCommerce

digital marketing

1) Simplistic Shopping Cart

You don’t want people to abandon their shopping carts before they have made the transaction. A reported 67% of shopping carts are abandoned just before the final purchase. So you need to assess why customers may back out of the final hurdle; with reasons including: • They don’t want to share private information • The buying process is too long-winded and complex • They simply cannot be bothered to create an account

before they purchase

Page 4: 8 Tips To Boost Your Ecommerce Website Sales

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2) Appeal to the Online Window-ShoppersEnsure any images, whether of the product itself or otherwise, are of a high resolution, and showcased properly. Customers will not be enticed to purchase an item which is displayed poorly, with a small pixelated image.

Page 5: 8 Tips To Boost Your Ecommerce Website Sales

we care moreDigital Marketing •Web Design • eCommerce

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3) Links and Buttons are clear and conciseYou don’t want to put customers off by making them hunt for the relevant buttons or links; so menus, categories, and relevant product pages should be easy to find.

If they’re on mobile, then big buttons are a crucial part of good web design, because you can be certain a competitor will surely have a fully optimized or responsive mobile site.

Page 6: 8 Tips To Boost Your Ecommerce Website Sales

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4) Help Your CustomersAlways keep your customers at the heart of everything you do. Caring for a customer’s experience speaks volumes about your business: from how you present your company online, to how you deal with queries, and how you respond to problems after transactions. Some things to remember consist of: • Always reply to emails or calls as soon as possible • Go out of your way to answer customer queries • Generate positive customer feedback to display on-site

Page 7: 8 Tips To Boost Your Ecommerce Website Sales

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5) Bolster your SEO

You can have the best website and offers on the internet; but it’s no good if you can’t be found easily on Google. There are a number of ways to work your way up search engine rankings.

Creating original product descriptions and updating your site are just two simple ways to ensure you can be found easily.

Page 8: 8 Tips To Boost Your Ecommerce Website Sales

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6) Clutter-Free SiteThis may go without saying, but a clean website is much easier on the eyes. Customers can be fickle, and may back out of a sure-fire purchase, just because using the site is a hassle, or it looks a mess. Cater to these customers by creating an organised and fluid site, to ensure customers can use it with ease.

Page 9: 8 Tips To Boost Your Ecommerce Website Sales

we care moreDigital Marketing •Web Design • eCommerce

digital marketing

7) Why should Customers choose you?Why should the public purchase from you, over other websites? Whatever your business, whether you’re providing a service or selling products, you need to stand out from the crowd; the internet is a very crowded place, after all.So what makes you special? Do you pride yourself on fantastic customer service, or perhaps you offer free delivery? You could always offer next day delivery for a fee. Or perhaps you have a fluid mobile website, when your competitors do not. All these things can make you a cut above the rest.

Page 10: 8 Tips To Boost Your Ecommerce Website Sales

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8) Utilise the Search Bar

• Make sure you have a great search system. What good are the product listings if they cannot be found via a quick search? You could be missing out on vital sales very simply.

Page 11: 8 Tips To Boost Your Ecommerce Website Sales

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About XanthosXanthos is an innovative Cambridgeshire-based digital marketing agency.

Our services cover digital marketing, web design, web development and e-commerce.

For over 10 years we have helped B2B and B2C customers achieve exceptional results online.

We understand: your business and the role of digital marketing in delivering business strategy

We deliver: results by taking an integrated coherent approach to web design, development and digital marketing

We go to the extra mile: to satisfy our customers not just answering phones but delivering results that meet or exceed client expectation

Xanthos Limited

08450 740 068

www.e-xanthos.co.uk

Adam BarsbyDigital Marketing [email protected]

Page 12: 8 Tips To Boost Your Ecommerce Website Sales

we care moreDigital Marketing •Web Design • eCommerce

digital marketing

Have you found any quick, interesting, or unique ways to boost your ecommerce sales?

Be sure to keep up to date with our blog for Digital Marketing, SEO, ecommerce, and other resources!http://www.e-xanthos.co.uk/blog/