WHO WE AREBoom Chicago Creative is the communication and strategy arm of Boom Chicago. Our Amsterdam based improvisational comedy theater has enjoyed great success reaching international audiences for over 22 years.

By tapping our unique improvisation process and our deep business roots, we work with innovative companies who want to continue to evolve. We connect your messages with the audiences that matter to you most.

WHAT WE DO Boom Chicago Creative specializes in turning a brief or strategy into tailored output that is engaging and memorable. And great news - it’s funny too.

Our expertise: • Creative Content for Agencies and their brands• Leadership and Talent Development • Event Resources

WHY WE DO ITComedy is a secret weapon for communication. It opens closed mental doors and lets new information and ideas slip through. The same tools we use to improvise on stage – being nimble, fearless with our ideas, prolific, and supportive – are invaluable assets for any team or institution where the only real constant is change.

Even if the content isn’t necessarily funny, we encourage a sense of humor about ourselves and our approach. This helps brands, businesses and their people succeed.

WHAT WE DELIVERA message that not only reaches your audience, it transforms your audience. • Employees become brand advocates,

championing your culture, strategy and mission. • Business partners become strategic allies who

look forward to working with you again and again.

• Consumers become fans, true believers who will spread the word.

CASE STUDIESCHALLENGE: Develop an interactive program for the top 1000 Heineken marketers from their best worldwide brands.

SOLUTION: By combining a mix of sketches, interactive exercises and a bag of funny, we helped the audience make the shift from just reading data to understanding true Consumer Insight. Our program focused on active listening, asking probing questions and embracing unexpected developments.

CHALLENGE: Develop a training day across six locations in the EMEA region around sales excellence.

SOLUTION: We created a high-energy program motivating the audience to participate and ask questions, come up with innovative ideas for the business while also communicating the company strategy for the upcoming year. And, oh yeah – it was a blast.

CHALLENGE: Promote the new Galaxy Camera through social media channels.

SOLUTION: We hosted an online campaign that began with consumers tweeting interesting stories to Samsung and ended with them almost peeing their pants laughing. Standing by in a studio full of sets, props and wardrobe, our talent quickly came up with a visual interpretation of the tweet. We shot stills using the Galaxy camera and re-tweeted consumers to create real buzz around the brand.

OUR TEAM

ANDREW MOSKOSDir. of Strategy & Innovation

PEP ROSENFELDDir. Of Creative Content & Programs

LESLIE ANDRIESEAccount Manager

SUE GILLAN Chief Creative Officer

SASKIA MAASCEO

MARTHE DE HAAN Production Assistant

MALLORY SOHMERProducer & Video Director

Call us on +31 20 2170400 or email saskia@boomchicago.nl